MXW’s Post

Did you know that just 6 lego bricks can create over 9 million combinations? Combining this with the inspiration from Disney, it's a powerhouse of imagination that came alive at this year's Comic Con. Exciting to see Publicis Groupe (Publicis One) clients making headlines, reimagining the essence of play and creativity. #ComicCon #PublicisGroupe #Play #Creativity #networkedexperiences #cretativeexperiences https://lnkd.in/eg8AEXcT

There are several possible reasons for the investment, but we're placing our chips on one in particular. The Sony Pictures Entertainment acquisition of Austin, Texas-based Alamo Drafthouse Cinema and its 35 U.S. locations counts among the few real industry surprises. Days later, the industry is still surprised: There must be a strategy, but damned if anyone can be sure what it is. The Alamo reputation lies in its niche exhibition experience that combines studio programming with distinctive specialized offerings, all packaged with dining and drinking. Its theaters gross somewhere between $125 million-$150 million annually in box office. (Concessions revenue is unknown.) That represents a little more than 1.5 percent of total U.S./Canada gross, which makes it the #7 exhibitor.

You're already #marketing to your audience in the walled gardens, so why not get some feedback on your efforts? Are you relevant? How do they perceive your brand? What products are interesting to them? Stop wasting time with third-party panels and get real, actionable data directly from the consumer. #performancemarketing #consumerinsights #marketresearch #socialmediaadvertising #promotions #sweepstakes

Ok, seriously, E.L.F is one of my favorite brands to watch for how they position themselves and market their products. While knowing your audience is one of the first concepts you learn and need to master as a marketer, I find so that so many brands overlook or underestimate the power of knowing their customers. My take on E.L.F. BEAUTY is that they not only know and understand their market, but they also know who THEY are as a company and brand. Knowing your audience goes both ways; you need to know them, and they need to know you. Looking forward to following E.L.F and seeing where they go from here!

With Award Show Season in full swing, millions of adoring film fans are debating who will emerge triumphant from each big night. But fans aren’t the only ones waiting with bated breath for those Red Carpet moments. Many marketers leverage the glitz and glam of Hollywood's star-powered galas to get consumers excited about their brands. But, when the statues are handed out and the red carpets rolled up, what will the brands have learned? And about whom? Sweeplift has a checklist of questions to help marketers determine if they’re getting all they should from those promos. https://lnkd.in/g3NqXBUN #Oscars #Awardshowseason #promotions #sweepstakes #redcarpetmarketing

Find out how Disney's beloved mascot, Mickey Mouse, helped create a brand that leaves a lasting impression. Check out this post to learn more: https://lnkd.in/ev-yq9ZN #mascot #brandmascot #powerofbrandmascots #importanceofbrandmascots #buildyourbrand #branding #brandingmusthaves #brandingtips #famousmascot #mickeymouse #graphicdesignergeeks #designgeeks #webuildbrands #insights #followers

Catching up on my LinkedIn news and meant to share this - I think the work that Hasbro's LBE team is doing is super cool and especially meaningful given the need for more 'third spaces' for in-person connection and socialization. Also, as a parent, it's always nice to have more options for weekend activities! Read the full piece in the The New York Times below.

It's been a long time since I wrote about how (perhaps too passionately but...) bulletproof marketing and the world of superheroes meet to standardize capitalism and the world of dreams (not just children's). since disney corp bought marvel comics, fox, indian channels (with billions of viewers, etc..) the profits of the so-called MCU have had ups and downs, the return of IPs like the x-men, deadpool or daredevil I hope they bring prestige to the biggest multi-generational cinematic experiment of the 2000s. can a relaunch be necessary without having a partner? If there is a tradition in a good part of the world it is the collecting of cans. some are worth hundreds of dollars but do you want to say how cool is a Wolverine cutting an iconic logo like Coca-Cola's? but is it the partnership's commercial, splendid and pompous like a 90s Nike advert, where superheroes are ultimately made to help people? even when they are thirsty. below is the video. https://lnkd.in/d8E_SzZU

What a superb collaboration! Coca-Cola and Marvel have just unveiled their latest ad campaign, and it's nothing short of spectacular! Combining the timeless refreshment of Coca-Cola with the dynamic spirit of Marvel superheroes, this campaign sets a new benchmark in creative brand partnership. https://lnkd.in/gT5UDJei This isn't just about two giants coming together; it's about creating moments that resonate with fans worldwide. Through an engaging mix of storytelling and branding, Coca-Cola and Marvel masterfully harness their collective appeal, showing us how powerful narratives can elevate product experiences in a crowded marketplace. The use of augmented reality to bring superhero characters to life right from the Coke cans is a stroke of genius. It's interactive, fun, and incredibly engaging, providing a unique way for consumers to connect with the brands. As marketers, we can learn a lot about the power of collaboration and innovation in storytelling from this campaign. When two culturally iconic brands like Coca-Cola and Marvel join forces, the creative possibilities are endless. Let's think about how we can apply similar creativity and innovation in our own strategies. #CocaCola #Marvel #MarketingStrategy #BrandCollaboration #InnovationInMarketing

Find out how Disney's beloved mascot, Mickey Mouse, helped create a brand that leaves a lasting impression. Check out this post to learn more: https://lnkd.in/eZf8342B #mascot #brandmascot #powerofbrandmascots #importanceofbrandmascots #buildyourbrand #branding #brandingmusthaves #brandingtips #famousmascot #mickeymouse #graphicdesignergeeks #designgeeks #webuildbrands #insights #followers