Michael Zhang’s Post

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2x founder | Helping startups hire uniquely entrepreneurial talent

Do I hire a swiss army knife or highly-focused specialist? This is the new challenge several of our clients face. It's not an easy decision -- in today's "do more with less" environment, having someone who can stretch to multiple job responsibilities is really valuable. More and more we're hearing a desire for "generalist" leaders and role players, whether it's in sales, marketing, ops and more. A marketing leader who does product marketing ideally should run demand gen strategy and write some content too. A growth product lead with a strong performance marketing background is being considered for a Head of Growth role straddling two functions. But a key question that comes up in the search process is: how has this person seen excellence if they can stretch across so many functions? Did they spread themselves too thin and end up not truly spiking in any particular area? And for some of the founders we're talking to looking to get back into a startup as a leader, there's the question of "raised by wolves": how do they truly know how to build and run a function -- or did they learn during wartime and cobble together a playbook without that higher level guidance? It's not an easy question to answer. And there's often no right or wrong answer here. But the pattern is clear to us: earlier stage companies gravitate towards strong generalists. Later stage companies look for more of a skillset spike. And because skill coverage can vary so broadly, there's no clear-cut line to set with candidates.

Lee Carroll

Flooring contractor

2mo

Considering how well known Swiss Army knives are and their reputation for reliability there really is no contest is there?

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