Are shoppers getting spooked with Halloween pricing? As more expensive seasonal decor and merchandise encroaches on the space of more traditional tricks and treats, shopper value perceptions may be taking a hit. In fact, over 3 in 4 shoppers in a recent Nailbiter fielding indicated that Prices were unattractive or a barrier to making a Halloween purchase! This impact was even stronger earlier in the season. While seasonal decor can help set the mood, it may be spooking away potential deal-seeking buyers. We saw over 9 in 10 shoppers walking away without making a purchase during the early Halloween time period! Retailers and manufacturers need to keep a close eye on how Value is perceived during key seasons like Halloween. The shopper understanding of Price can be complex and easily influenced - don’t let velocities disappear like a ghost because you didn’t explore effective value-driving strategies! #value #priceperception #halloween
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Good news for the dentists! 🍭 The National Retail Federation (NRF) is projecting Halloween spending this year will grow to $11.6 Billion. Of course, costumes and decor will contribute to the total, but we all know that Halloween is about Tricking or Treating. So, I want to know which house has the good candy!? 🎃 #Retail #Retailers #NationalRetailFederation #ConsumerSpending #Halloween #ConsumerTrends
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It’s October – AKA spooky season. 🎃🍂 72% of Americans plan to celebrate Halloween and a third will turn to #eCommerce to purchase their festive supplies. Total Halloween spending is expected to reach $11.6B this year! How that shakes out: 👇 🍫 95% of celebrants are buying candy, accounting for $3.5B in sweet sales. 👻 67% will buy costumes – the most popular choices for kids are Spider-Man, Ghost and Princess. 🪦 75% purchase décor, spending a combined $3.8 billion in this category. More #HalloweenRetail data from the National Retail Federation: https://hubs.la/Q02SnXg90 #HolidayRetail #RetailTrends #eCommerceTrends
Halloween Data Center
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Americans are set to spend $7.6 billion on Halloween costumes and decorations this year! 🎃💸 It's a massive opportunity for the retail sector, highlighting just how big of a business Halloween really is. From spooky storefronts to e-commerce sites, it’s one of the most profitable holidays on the calendar. At Markade, we believe in finding new uses for what we already have—whether it’s trading last year’s costumes for new ones or swapping spooky decor with neighbors. It’s about keeping great items in circulation, reducing waste, and making trading feel as fun as trick-or-treating. ♻️💰 With such high spending figures, how can businesses and consumers make the most of this seasonal boom? #MarkadeLife #ConsumerSpending #Halloween2024 #TradeSmart #RetailInsights
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Halloween is still months away but retailers are promoting the spooky holiday earlier than ever and driving a new "Summerween" trend. There's a race to move out holiday merchandise early, aiming to get shoppers ready well in advance and, ideally, pushing them to spend more money. Halloween is big money for retailers and last year sales were projected to reach $12.2 billion. The holiday drove $6.4 billion in candy sales last year. The big picture: Home Depot was the first major retailer to push out fall holiday decor online, including 12-foot skeletons, back in April, months earlier than last year. #halloween #summerween #halloweendecorations #holidayshopping #retail #ecommerce
Early Halloween sales push is driving "Summerween" trend at Michaels, HomeGoods, Costco
axios.com
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Are your brands already done with Halloween? And past Christmas? As most (I see you, August decorators) houses start to prep for #Halloween, here are a few stats from RetailMeNot on the top spending trends for this year's spooking season. Average spend per household: 75% of Americans will spend $334 on average Top areas of spend include... - Candy and treats, 72% - Costumes, 52% - Decorations, 50% Favorite candies to spend money on? - Snickers, 23% - Reese’s Peanut Butter Cups, 21% - Kit Kat, 10% #retail #retailtrends #retailstatistics
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Consumers began to shop early for #Halloween this year, with 47% beginning their shopping before October. They’re planning to spend an average of $103.63 per person, and total spending is expected to reach $11.6 billion. Consumers ages 25 to 34 are more likely than any others to get an early start on the holiday — 56% planned to start shopping before October. Learn more about this year’s Halloween spending. https://lnkd.in/daJNrbJ3
Consumer trends in Halloween shopping and celebration
nrf.com
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Americans are expected to spend $11.6 billion on Halloween in 2024, which is a slight decrease from the record-breaking $12.2 billion spent in 2023. The average person is expected to spend $103.63 on Halloween in 2024, which is also a little less than the 2023 average of $108.24. Here are some fun other details about Halloween: 🎃 What is the top selling treat on Halloween from coast to coast? 👻🍫Reese's Peanut Butter Cups: The Pumpkin King of Halloween 🧙Spirit Halloween is the largest Halloween retailer in the country. With more than 1,500 seasonal locations in strip centers and malls across North America, Spirit is the one-stop destination for all things Halloween. Discount stores (37%) remain the top destination to buy Halloween items, followed by specialty Halloween/costume stores (33%) and online (33%). Happy Halloween! #nrf #halloween #retail #TopRetailExpert #discount #retailers International Retail Group, LLC
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🎃 SPOOKY GOOD TIMES FOR SALES 👻 #Halloween has “proven to be a resilient investment for both retailers and consumers, even amid economic uncertainty,” according to the Advantage Outlook survey of Halloween shoppers and insights from Advantage Unified Commerce. A big reason why Halloween has gained so much enthusiasm from both retailers and shoppers alike may simply come down to this: it’s fun. In the nearly 20 years the National Retail Federation has been tracking the season, Halloween spending is up over 250%. Furthermore, it was projected to hit a record $12.2 billion last year. This year’s forecast is down slightly from that high, with an estimated $11.6 billion in spend. #retail #halloween #consumerspending CBRE Retail
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According to the National Retail Federation 2024 Halloween consumer survey, an astonishing US$11.6 billion is projected to be spent for the holiday. On average, shoppers are expected to allocate around US$103.63 for costumes, decorations, and the beloved sweet treats. Notably, 47% of Halloween enthusiasts opted for early purchases this year, a significant increase from 2014's 32%. Motivations range from embracing the autumn ambiance to sidestepping last-minute stress and simply relishing the Halloween spirit. The seamless execution of Halloween celebrations hinges on the synergy of farming, manufacturing, transportation, and retail sectors, each showcasing their expertise to meet consumer demands. Key strategies like advanced planning, supplier diversity, and technological integration have emerged as crucial elements in this intricate process, with some retailers commencing preparations months or even years ahead of time. As the Halloween fervor fades post-celebration, it serves as a poignant reminder of the dedication and effort invested in curating the enchantment of October. For supply chain professionals, the conclusion of Halloween marks the commencement of preparations for the following year, ensuring a seamless transition as the costumes and candies make way for new seasonal delights. From Supply Chain Digital by Libby Hargreaves #supplychain #logistics #suppliermanagement #leadership
Trick or Treat: Inside the $11.6bn US Halloween Supply Chain
supplychaindigital.com
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Are the marketing plans prepared for Halloween's impact? According to Keynesian economics, major holidays can significantly increase spending, leading to purchases that might not occur otherwise. #Halloween is no exception. During recent holiday seasons, searches for all things spooky reached record highs, demonstrating the 'Halloween effect' through these keywords: - Costume: +50% - Candies: +205% - Halloween Decorations: +245% As a result, retailers across apparel, food, and home goods saw a surge in spending expected this year as well. Capture more traffic this Halloween. Let #TeamTru help with a custom SEO strategy, contact here: https://bit.ly/3NiDUXB #Tru #HalloweenMarketing #SeasonalSales #SEO #SearchEngineOptimization #Retail #RetailTrends #MarketingStrategy
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