Nailbiter’s Post

Are shoppers getting spooked with Halloween pricing? As more expensive seasonal decor and merchandise encroaches on the space of more traditional tricks and treats, shopper value perceptions may be taking a hit. In fact, over 3 in 4 shoppers in a recent Nailbiter fielding indicated that Prices were unattractive or a barrier to making a Halloween purchase! This impact was even stronger earlier in the season. While seasonal decor can help set the mood, it may be spooking away potential deal-seeking buyers. We saw over 9 in 10 shoppers walking away without making a purchase during the early Halloween time period! Retailers and manufacturers need to keep a close eye on how Value is perceived during key seasons like Halloween. The shopper understanding of Price can be complex and easily influenced - don’t let velocities disappear like a ghost because you didn’t explore effective value-driving strategies! #value #priceperception #halloween

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