Naomi Bowden’s Post

“Brand design is only pretty?” Oh no! Here are the benefits of (good) brand design: ● Standing out in the market landscape = being more visible ● Appearing more professional for clients, investors and partners which results in credibility ● Underlining the product quality = a holistic and reliable brand on multiple layers ● Clarity—good brand design adds personality and spirit to your own internal brand awareness and to all of your outgoing actions, marketing and voice etc. ● Being able to raise your prices to a premium standard ● Using brand design to communicate your values and USPs ● Using the emotional power of aesthetics and visual language to connect with customers on a deeper level ● Shaping an anti-boring, anti-sea-of-same brand with a striking appearance ● Creating a distinct world with a true vibe ● Having people drawn to the brand and building a community, maybe even a movement ● Trust and loyalty—often connected to the likelihood of repeat business and referrals ● Overall brand recognition—your brand will be k-n-o-w-n! ● Motivation and pride for you as the founder and your employees which is enormously important to keep going, evolving and growing ● Consistency: Whenever and wherever the brand is visible, it’s uniform across all platforms and touchpoints ● Scalability will only work for a brand design that’s thoughtfully crafted and that is considering various formats, sizes and possibilities from the beginning … and much more! But in conclusion all these aspects result in a natural competitive advantage and a true sense of identity! ● #AestheticSensitivity #Branding #BrandDesign

Build this in the minds and hearts of the people Brand 101!!! I recently learned from Chris Do's talk on brand strategies 4 Designers. He talked so much about how a Brand might have various definitions like Gut feeling, Value proposition, Logo, promise, A face of the company, but Branding is shaping all of those definitions together. I learned some of the key strategies from his talk like : 1) Understand your brand first!! Don't be afraid to ask questions about the purpose of the brand 2) Define your ideal audience. Every interaction with your brand, whether through customer service, your website, or social media, influences the perception of your brand. 3) Your Customer insights hold the greatest power for your brand. This involves not just the visual identity but also the tone of voice, messaging, and overall customer experience. 4) The real value lies in what the logo represents—the stories, experiences, values, and promises that form the core of your brand. Have a great day 😁.

I get a little self conscious sharing the blogs I've written but I had great fun researching and writing this one! I love exploring this area of business, the psychology of consumers and perceptions of brands - let me know what you think 🤔 #Design #Branding #Copywriting #Psychology

I see a lot of businesses making a brutal mistake of skipping one of the most crucial steps of branding- The Brand Strategy, and jump straight into logos, business cards and and.I get it. It's so tempting to have a sleek logo, a color scheme that pops or visuals that “wow”. But without a solid brand strategy, these elements are like a beautifully decorated house built on quicksand. It might be visually appealing but it will soon sink into the deep end.A brand strategy is the blueprint that guides and ties everything else. It defines why your brand exists, who is it for, how it stands out, and what it promises. When businesses skip this important step, they end up with branding that looks nice but lacks depth, consistency and impact. They become voices lost in the noise, pushing out visuals without a cohesive story or a clear purpose. Think about it: would you go on a road trip without a destination or, cook a complex dish without a recipe? That’s what it’s like to skip the brand strategy. You might get somewhere, but the journey is likely to be chaotic, and the end result won’t taste right.Brand strategy anchors everything. It aligns your brand with the needs and desires of your audience and most importantly, builds loyalty. Without it, your brand stands for nothing really.If you want to build a powerful brand that tick from the onset, don’t focus on the visual identity first. Invest in a brand strategy. It is the soul of your brand, a force that makes people feel something about it and make them wanna die to be first on the line to buy your products or services. #branding #brandingtips #brandbuilding #brandstrategy  #brandguide

How Dyson is Nailing Branding? 🚀 Branding isn’t just about a logo; it’s about creating a consistent experience that aligns with your audience’s desires and values. Dyson has mastered this by blending minimalist design, premium innovation, and a strong brand identity that speaks to quality and efficiency. Their branding is clean, confident, and problem-solving at its core, turning ordinary household tools into coveted status symbols. Dyson is a perfect case study because they don’t just sell products—they sell a lifestyle. They’ve built a brand that goes beyond function, creating emotional connections through storytelling and design. Owning a Dyson is about aligning yourself with innovation, and that’s how they’ve created loyal customers and brand obsession. 💡✨ . . . #brandingmasterclass #designtips #designinspirations #brandingtips #brandingstrategy #creativemarketing #designcasestudy #dysonairwrap #dysonstrategy #dyson #brandtips #brandstrategy #marketing #branding101 #branddesigner #brandidentity #visualidentity #premiumbrands #dysonhairdryer #torontodesign #torontodesignstudio #behance #adobe #branding #branddesign

Leverage brand design to your advantage. Read more about how branding and design choices can positively and negatively influence the perceptions of your brand, and how brand psychology plays an important role in sustainability and success! https://lnkd.in/eDSMFPtM #Branding #BrandDesign #Design #Marketing

Let me tell you a story about brand building. Not too long ago, I worked with a founder who had everything ready—an incredible product, a deep passion for her business, and a dream of where she wanted to go. But, despite all that, she was struggling to connect the dots. The brand wasn’t driving the business forward. So, we went back to basics. We started with brand strategy—digging deep into her values, understanding her audience, and setting strategic pillars. It was the foundation. But, what’s the risk? That strategy could end up just sitting there, collecting dust. Then came the design. The visual identity that everyone sees and judges. But without that strategy, the design is nothing more than decoration. It won’t attract the right customers or tell the right story. Now, here’s where the real magic lies: Brand Strategy + Design together. It’s the logic meeting the magic. Everything aligns. Most agencies and consultants split strategy and design across teams, risking misalignment. But when you combine them, you get clarity and direction. So, what’s your brand missing? Do you have a strategy guiding your design? If you’re feeling stuck, maybe it’s time to combine the two and create something truly powerful. #brandstrategy #design #branding

Building a premium, sustainable brand can feel overwhelming when you’re busy running a business – especially in a competitive market. That’s where I come in! 💥 With over a decade of experience designing for huge global brands like VOGUE Australia, Marie Claire, ASOS and Revolution Beauty I bring a unique blend of creativity, brand insight, and strategy to every project. I understand the balance of quality, elegance, and impact that discerning customers expect, and I know how to translate that into a brand identity that stands out. 🔥 My approach goes beyond beautiful design. I dive deep into your brand’s values, target audience, and goals, ensuring that every element, from logo to colour palette, communicates a story that resonates with your clients. I specialise in making branding both high-end and accessible, so you don’t have to compromise quality for efficiency. ⚡ I offer branding packages (logos), website design and build and social media transformation. If you’re looking to elevate your brand with a refined, cohesive identity that connects and builds loyalty, let’s talk about how we can bring your vision to life. DM me the word CHAT and we can get started! #BrandStrategy #HighEndBranding #SustainableDesign #VisualIdentity #WellnessBranding

Is Branding Style a Matter of Perception? Absolutely! Branding style can mean different things to different people. What one person sees as bold and fun, another might view as overwhelming and chaotic. This perception-based variation makes brand identity work both an art and a science. So, how can we align branding to meet diverse interpretations? Here are a few considerations: 1. Know Your Audience Deeply – Conduct detailed research into your audience’s values, aesthetics, and emotional triggers. Understanding what resonates with them will guide the tone, colors, and messaging style. 2. Define Your Brand’s Core Values and Personality – Having a clear brand essence gives direction. If you’re aiming for “bold and fun,” be specific: is it playful colors, a lively tone, or unique visuals? Align visuals with a consistent personality to minimize misinterpretation. 3. Test and Gather Feedback – Share design samples or messaging drafts with your target audience and get feedback. You might be surprised by what people consider bold, elegant, or professional. 4. Be Adaptable – Flexibility in brand application allows a brand to shift slightly based on audience needs without losing its identity. Think of it as staying true to your core but being open to subtle adaptations. Branding isn’t a one-size-fits-all process, and embracing the art of perception helps create a brand that truly resonates with its audience. #Branding #BrandPerception #MarketingStrategy #AudienceInsights #BrandIdentity #BrandPersonality #BoldBranding #CreativeMarketing #AudienceConnection #DigitalBranding #BrandingTips

Standing still is not an option. Every brand is a digital brand. And every digital brand needs to move. From micro-interactions to epic stories. Motion design isn’t decoration — it’s definition. It’s how a brand behaves, feels, and connects. For us at Verve I United Playgrounds, motion is never an afterthought. It’s a foundational part of how we design: an intrinsic element of a living, breathing identity. It thrives across touchpoints, connects on an emotional level, and aligns seamlessly with the product experience. Motion is how a brand breathes, how it tells its story, and how it resonates. A modern Living brand is always in motion. Without movement, there’s no life. Standing still isn’t an option.