Natela Potskhveriya’s Post

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Founder of NATELI TBILISI | Storytelling & Lifestyle Marketing

Just now on BM.GE (Business Media Georgia), I shared my thoughts on the topic of exporting Georgian fashion, mentioned the Georgian Infusion exhibition, and talked a lot about storytelling and journalistic techniques. I’ll post the link to the broadcast as soon as it is out. For now, the Georgian Infusion update is as follows: • I’m looking for crowdfunding platforms for NGOs because I believe that everyone who cares about Georgia’s heritage should and can participate in the project; • I need to settle salary debts with the research team and make advance payments to the rest of the team, including research; • It’s necessary to pay for the services of a grant specialist (the response from the Creative Europe Middle Scale grant will come in June-July); • There are several potential sponsors, but no contracts have been signed with anyone yet. This is the first time I’m talking about progress openly on social media because I understand it’s important to talk about it. From the outside, it seems like my path to Georgian Infusion is strewn with roses. But it’s far from it. It’s thorny. And sometimes it feels like I’m hitting doors that are nailed shut. And sometimes, like I’m trying to move a volcano (yes, not just a mountain, but a sleeping volcano). What we’ve already done to bring Georgian Infusion to light: • Teamed up with a team of the strongest curators from France (Gael Mamin recently opened an exhibition dedicated to Azzedine Alaïa, and Anya Marchenko — a set designer from the team of Martin Margiela — and both have been working with us for over a year on Georgian Infusion); • We’ve calculated the cost of restoring Georgian national costumes stored in the reserves of the country’s museums and plan to pay for their restoration; • We applied for a Creative Europe grant with six European partners; • Submitted letters of intent to all museums and the Ministry of Culture — and are waiting for official responses; • Requested no less than a hundred international exhibits that we plan to bring to Georgia (both from fashion houses and cultural institutions). We’re doing well. But we can’t do it alone. Any recommendations on the topic are welcome. Write to me to find out how to become a patron of the project. #nateliprojects #georgianinfusion

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Maria B.

Head of Projects & Diplomatic Affairs at European Jewish Congress

9mo

Your dedication is extremely commendable 👏 Keeping fingers crossed for you and your colleagues. Keep up the fantastic work!

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