Nathaniel Southworth MBA, ACMA’s Post

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Managing Director @ KAP TOYS Ltd | M.B.A.

Every year a number of "Top Toys for Christmas" lists are produced. Every year I get asked by friends/family etc "What's the must have toy this year?". But who has real credibility and is the true authority on toys? Is it a retailer who is selling them? Is it a supplier paying to be included on a list? Is it a panel of children? Is it a mega survey? Is it a panel of toy industry "veterans"? Is it only possible retrospectively from EPOS data? I don't know the answer but I know there is a lot of lists...and I'm checking them twice...trying to work out which companies have been naughty or nice - 85 days to Xmas! KAP TOYS Ltd #toys #list #toylist #familybusiness

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With all these different top toys list,I wonder how many members of the public are influenced by them.When all is said and done,in the main it is the Independent Specialist Toy Retailer with their knowledge and experience of their depth of stock who will influence sales and trends.

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