NAVER Z (ZEPETO)’s Post

🌟 Celebrating One Year of Odido’s Bold Rebrand! 🌟   At VIM Group we’re thrilled to have been part of Odido’s incredible #rebranding journey over the past year - a transformation that set a new benchmark for the telecom and tech industry in The Netherlands. Here’s what made the Odido Nederland rebrand stand out:   🔑 Big Bang Strategy: Instead of a gradual transition, Odido went all-in, rolling out a new brand identity across 120 stores, websites, packaging, and marketing materials in one go. The result? Immediate brand recognition and rapid growth. 🤝 Collaboration and Innovation: By creating a dedicated Brand Office, we brought together top talent from multiple disciplines in one space. This collaboration not only sped up the process, but fostered creativity and unity within the team. 🎯 Purpose-Driven Vision: Odido didn’t just aim to rebrand; it set out to become a tech company with a human-centered approach, making technology more accessible and impactful for all.   The success of this #brandtransformation shows the power of daring to innovate, fostering strong partnerships, and managing a complex, multi-layered project with discipline. We're proud to have helped Odido not only enter the Kantar BrandZ Top 30 Most Valuable Dutch Brands, but also establish itself as a leader in the telecom-to-tech evolution 🚀   More than a year after the launch of the new brand, Arjan Kapteijns MM RM , Client Partner at VIM Group looks back at the project and shares his insights with Marketing Report World: https://lnkd.in/eJ6mmSjt   #Rebrand #Transformation #Branding #Innovation #MarketingLeadership #Tech #Odido #VIMGroup #Collaboration

Start working on making your exceptional event happen today…. #Unfoldloves #eventvenue #event #eventplannerslondon #goals #eventplanner #eventhall #eventmanagement #linkedinevent #eventplannerstalk #blackbusiness #ukevents #launching #launchevent #productlaunch #indoorevent #mondaymotivation #mondaymood #vipevent Image source: Google search

Case study: Learn how Mammut Sports Group AG gained financial clarity and optimized their e-commerce activities with ReconHub! The implementation of Abrantix's ReconHub at Mammut Sports Group AG delivered transformative results, revolutionizing the brand's global financial management. The introduction of ReconHub has propelled Mammut towards heightened efficiency, transparency, and strategic growth. The software's adaptability, precision, and forward-thinking design have not only streamlined Mammut's current operations but also equipped the company to embrace future market developments. With this robust solution, Mammut continues to uphold its commitment to quality, reliability, and innovative excellence. ➡️ Interested? Then read the full case study here: https://lnkd.in/d3vnhxGn Mammut, a pioneer in the outdoor equipment industry since 1862, is synonymous with safety, protection, resourceful performance, and the highest quality materials. The brand's ethos 'Rise with the Mountain' encapsulates their belief that challenges lead to growth, especially those encountered in mountainous terrains. Mammut views mountains as both imposing and liberating entities that provide us with opportunities for physical and mental growth. They promote resource-friendly living and teach us respect and humility. Mammut's mission is to inspire and equip people to experience these transformative mountain adventures. #ReconHub #CaseStudy #Mammut

What Defines Optimal Product Integration in a Sports Organisation's Digital Ecosystem? 🔍 We posed this question to our Chief Operations Officer, David Gonçalves, in our latest insights piece! Drawing from his successful track record of facilitating product integrations for multiple clients, David shares key insights and best practices to navigate the intricacies of the integration journey. 🚀 Our expertise in implementing the 'know-how' of integrating new technologies within product ecosystems originates from delivering multiple projects for sports organisations long before the inception of our agency. Managing this journey for our clients over the last 5 years has enabled us to incorporate this service as a core value proposition! Curious to learn more? Read the entire article here - https://lnkd.in/edfeQnhR #digitalecosystem #sportstech #productintegrations

Looking for a way to boost your brand’s visibility? Expensify's stock soared after their fictional sponsorship in an F1 movie, proving that product placement can significantly impact your business. Here's how you can apply the same strategy for your brand’s growth. #CoPromotion #ProductPlacement #BrandGrowth https://bit.ly/47DjTEs

🌍 Expanding Horizons: advercharge x Selmans Network: Pioneering the Future of E-Mobility and Digital Advertising in the Western Balkans 🚗 We're excited to announce our partnership with Selmans Network, a leader in the market for DOOH-advertising in the Western Balkans. This marks a milestone in our journey towards innovating the electric vehicle charging infrastructure on international scale. Together, we're launching a joint venture that will revolutionize the local e-mobility landscape. 💡 Strategic Joint Venture: •⁠ ⁠Our collaboration leverages the strengths of both companies: advercharge brings its innovative technology and vision for sustainable e-mobility, while Selmans Network contributes its deep understanding and expertise in the local advertising market. •⁠ ⁠Together, we're creating a wide network of charging points across the region, parallel to the growing adoption of electric vehicles. •⁠ ⁠We're proud to be pioneers in promoting eco-friendly transportation solutions, powered by the synergy of charging technology and DOOH-advertising. 🔌 Looking Forward: •⁠ ⁠This partnership signifies more than just business growth; it's a step towards a greener, more connected future for the Balkans. Stay tuned for more updates as we drive forward with this exciting venture. 🚀 #advercharge #SelmansNetwork #DOOH #Emobility

MUTARE AD INNOVATE INNOVATE AD MUTARE This is our company’s propositum maximum, our maxim, our motto. After investing weeks in reviewing our mission, vision, and values, we wanted to create our credo. In the process, we validated two aspects of everything we do, two actions that have supported how far we’ve come and will define our future: change and innovation. These two powerful sentences guide and remind us of our purpose: change enables innovation, and our innovations enable change. To innovate, we need to change. Innovation cannot happen by sustaining the status quo. We must embrace change to trigger new ideas, work methods, and solutions. After change enables innovation, it is through innovation that we become agents of change on other people, our colleagues, our clients, their employees, and their customers. IMC-Innovations, Inc.

#TBT to when we launched Pupila to the world during SXSW in Austin! 🚀 Our brand activation at the festival was a milestone moment, connecting with brilliant minds at the intersection of creativity, innovation, and technology. For those who didn't catch it, Pupila is at the intersection of branding and technology, empowering human talent to reach new heights. 🌟 Pupila unleashes human imagination from the constraints of budget, the rising creative asset costs, and the endless effort needed to engage at every touchpoint. Our platform streamlines marketing efforts and places brand assets and guidelines at the core, empowering teams to collaborate smoothly and amp up brand consistency. With Pupila, creatives can focus on what they do best - letting their artistry shine! ✨ The SXSW launch was just the beginning. We're excited to continue partnering with forward-thinking brands and creatives to shape the future of branding. #Pupila #BrandingMeetsTech #SXSW #AustinTX #Creativity #ArtificialIntelligence #DigitalMarketing #Creative #AgencyLife #Branding #Marketing

⏰ Tick Tock, Tick Tock ⏰ The anticipation is getting real at the CELUM office as we countdown to the highly forseen launch of our powerful product offering - Brand Management!🚀 Our developers have been working tirelessly to ensure that you and your team will have the best possible CELUM experience, effectively streamlining processes and brand communication across departments. Explore our latest blog while you wait for the launch.😉➡️ https://hubs.ly/Q02yMVkm0 #ProductLaunch #CELUM #CELUMProducts #BrandManagement #CELUMBrandManagement

Nestlé’s new CEO, Laurent Freixe, is making waves with a bold sponsorship strategy, steering KitKat away from its warm, comforting roots—embodied by the iconic "Have a Break" tagline—and into the high-speed thrills of Formula 1. This move is aimed squarely at appealing to younger audiences and aligning the brand with a global, high-energy platform. The sponsorship is part of Nestlé’s broader strategy to shift from regionalised marketing to a unified, global approach. And it’s hard to argue with the logic—few tools are as powerful as a global sponsorship to deliver a consistent message across markets. But is Formula 1 the right partner for KitKat’s approachable, everyday charm? Can the brand balance its relaxed identity with the intensity and exclusivity of motorsport? It’s a bold move that can potentially modernise KitKat’s appeal globally, but it also carries the risk of not resonating with its loyal audience. What’s your take on this partnership? Is it a smart move for KitKat, or does it feel off-brand? #kitkat #formula1 #F1 #Nestle #Motorsports #sponsorship #brandpartnership #F1sponsorship #marketing #globalcampaigns #branding #reputationmanagement #thesponsor https://lnkd.in/eCzrUrsC