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We need to talk about class in the creative sector. Tonight, we're teaming up with Common People and The Social Mobility Foundation to raise awareness of the lack of social mobility in the creative sector and how to create more opportunities for working-class talent. The creative sector is under increasing scrutiny for poor representation, with only 26% of workers from a working-class background compared to 39% of the UK workforce. Privileged individuals are twice as likely to work in creative industries, and 40% of top cultural award nominees in the past decade attended private school, compared to only 7% of the population. In Film and TV, working-class representation is even lower—just 10% of workers, and the lowest in a decade. We'll be hearing insights from an expert panel including Sarah Atkinson, CEO of the Social Mobility Foundation; Tony Schumacher, screenwriter and novelist; Martin Currie, CEO of Citypress, and Lisa Thompson FIPA, co-founder of Common People and Strategy Lead at Wavemaker. #SocialMobility #DiversityInCreativity

JUST RELEASED: ‘Technology Drives Sustainability Initiatives & Demand in the Travel Industry’ https://lnkd.in/gCxcpy5H Login or Sign Up to view / download our latest market report #travel #sustainabletravel 

The below is just a glimpse of what I would employ if given the reigns to take Carnival by its blue devil horns. These transformative ideas, while widely discussed, are often slow to implement. This vision aims to elevate the festival's vibrancy and extend its allure to a global audience. The strategy encompasses enhancing transparency, forging international partnerships, and innovating our approach to event branding. It's more than just a plan; it's a pathway to celebrating our heritage worldwide, making Carnival an inclusive and unforgettable experience. The potential for growth and global recognition is immense. It is with hope that within my lifetime, I get to see some of these concepts effectively employed. Some ideas may have already been implemented, but from my perspective, there is always room for greater improvements! #CulturalInnovation #GlobalOutreach #PRStrategy

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Pop Up Global ARE UNDOUBTEDLY THE NEXT GENERATION OF ENTERTAINMENT There are a number of ways in which we demonstrate this time and time again. But the one that I will forever drive home is the importance of culture. The fantastic company culture we have at Pop Up actually stems from a terrible experience as a performer during my singing career. The anxiety and lack of respect myself and others I worked with continuously experienced was the catalyst for my mission at Pop Up. However, being a kind and supportive business (although this just should be a given) has a number of commercial benefits that I find are often overlooked. I’ll give you the example that has contributed massively to our success. Word quickly spread within the performer world that Pop Up was the company to work for if you wanted to be treated with respect, celebrated for individuality and whole heartedly supported. As the word spread, we saw a drastic increase in the standard of talent and calibre of performer attending our auditions and ultimately being cast in our shows. This then meant that over time the quality of our product became unmatched. From our creatives to our on-stage talent we were all of a sudden working with the best of the best when it came to our industry. This then resulted in further success when it came to securing amazing jobs and the cycle continued. If companies can’t be kind and supportive for being kind and supportive’s sake - then maybe the commercial results of fantastic company culture may be incentive enough to put energy into improving working standards. Ultimately - something needs to change and I will forever be finding ways to encourage this change and have as many leaders behind me on this mission. HAPPY TUESDAY - LET’S MAKE IT A GOOD ONE

After spending last week at The Social Hub's Better Society Academy for DE&I, I'm back at work and reading posts about the Cannes Advertising Festival. This got me thinking about DE&I in the advertising industry. Throughout much of my media career, I felt the need to hold back parts of my identity to 'fit in' with a 'red-blooded' boss, a homophobic client, or by once feigning resilience when called a 'f****t' across the office for taking a last-minute client meeting in a room I hadn't booked. It would be easy to point out the inherent inequities at Cannes, like the exorbitant cost of festival tickets or the price of a bottle of rosé at the Gutter Bar. However, there seems to be progress being made through initiatives from the organizers and festival participants. The Haymarket Campaign Podcast offers some insightful discussions on this topic, and it’s freely available if you have 30 minutes to spare. https://lnkd.in/et9cfRsh DE&I should be a superpower in the ad industry, fueling creativity through diverse experiences and perspectives. When diverse teams and workplaces are supported by psychological safety, creativity thrives. It’s important for Cannes to keep pushing for inclusion as the old guard and old norms and fade out. In the meantime, if you’re interested in learning more about how psychological safety can drive creativity, feel free to reach out to Collaborate & Eight or DM me. I’m always up for a conversation. #DEI #Inclusion #Diversity #Creativity #Innovation #Advertising #CannesLions #PsychologicalSafety #TheSocialHub #TheBetterSocietyAcademy

The 71st Cannes Lions International Festival of Creativity concluded with the penultimate awards night. The awards were presented for the Film Lions, Glass: The Lions for Change, Sustainable Development Goals Lions, The Dan Wieden Titanium Lion, and The Cannes Lions Grand Prix for Good categories. Special awards were also announced to demonstrate Cannes Lions' dedication towards transparent and accurate results. Creative Company of the Year : 1. WPP 2. Omnicom Media Group 3. Interpublic Group (IPG) Network of the Year : 1. Ogilvy 2. Publicis Worldwide 3. DDB Worldwide Independent Network of the Year : 1. Rethink 2. Edelman 3. Serviceplan Group Agenturgruppe Agency of the Year : 1. Publicis Conseil, Paris, France 2. Rethink, Toronto, Canada 3. Ogilvy, New York, United States Independent Agency of the Year : 1. Rethink, Toronto, Canada 2. Edelman, London, United Kingdom 3. Klick Health, Toronto, Canada Palme d'Or : SMUGGLER, United States Creative Brand of the Year : 1. The Coca-Cola Company 2. The HEINEKEN Company 3. Apple Wieden + Kennedy | Superette | DoorDash | Marcel, Paris | Orange | The Monkeys | Accenture Song | Sydney Opera House | Ogilvy Singapore | Vaseline | Publicis Conseil Paris | Renault Group | INNOCEAN Berlin | Reporters Without Borders (RSF) Congratulations to all the winners! #Creativity #CannesLions #Advertising #Winners #Adtechtoday

🇫🇷 Content That Moves Hearts, Minds, and Wallets The series "Emily in Paris" depicts a marketing executive Emily Cooper moving from Chicago to Paris and has quickly become one of the biggest shows on Netflix. Not only has the show captivated tens of millions of viewers, but many of those people have been motivated to actually visit France. France's National Centre for Cinema and Animation (CNC) says that 38% of tourists cite Emily in Paris as one of their primary reasons for visiting Paris. The same CNC survey noted that 80% of foreign tourists say they were inspired to visit France because of a TV show or movie. Specific places in Paris linked to the show have experienced an increase in foot traffic - like Place de L'Estrapade (where Emily lives) and Carette and Terra Nera, restaurants where several scenes take place. Of course, this has also come with backlash. Some people in Paris have complained about the dramatic increase in tourists and the show's unrealistic, glamourized and whitewashed depiction of the city. Regardless, the pull of the content has been a boon to France's overall economy. Emily in Paris Season 5 brings the series to Rome but Emmanual Macron himself is publicly lobbying to keep the shows primarily in France, rather than Italy. Soft power bubbles up from culture that is translated into content, that eventually turns into commerce. New Zealand benefits from tourism linked to the Lord of The Rings films. Croatia benefits from tourism linked to Game of Thrones. Specific restaurants around the world benefit from being visited by Anthony Bourdain in No Reservations. As the costs of content creation and distribution decrease, these kinds of content-driven trends will happen even more dramatically. The same way that a viral TikTok can change a restaurant's good fortune overnight, a hit series can drive material impact to a nation's economy. #culture #media #entertainment #film #marketing #advertising #tourism #travel #netflix

Exciting News! 🎉 Today we launch CulturalPulse’s reinvigorated website and share our promise to ‘Activate Today’s Australia’. Did you know that a huge 51% of our country’s population are Culturally and Linguistically Diverse (CALD)? Have you thought that a one size fits all approach means that you are not effectively reaching and genuinely connecting with Australians? CulturalPulse’s multicultural marketing solutions are designed to get multicultural communities talking, drive customer growth and inspire behavioural change. We specialise in reaching a culturally diverse Australia. What can you expect from our new website? Click through and discover engaging content such as podcasts, articles, and case studies of how we have helped our clients with culturally diverse insight, strategy, and campaign delivery to ‘Activate Today’s Australia’. Visit our new website here  👉 culturalpulse.com.au

Title: Expanding Horizons: Embracing South Asian Content in Hollywood Agencies In today's globalized entertainment landscape, embracing diversity is paramount for Hollywood agencies like WME | William Morris Endeavor, Creative Artists Agency, and United Talent Agency. Prioritizing South Asian content not only enhances their global visibility but also fosters meaningful cross-cultural exchanges. Establishing an office in India would bridge cultural gaps and facilitate collaborations between the Indian industry and Hollywood. This initiative would not only benefit the agencies but also the talent they represent, enabling smoother packaging of new films and more effective collaboration between production houses. By embracing South Asian content, these agencies can tap into a rich cultural reservoir, enriching the global entertainment scene while diversifying their portfolios. United Talent Agency WME | William Morris Endeavor Creative Artists Agency