NBS factory’s Post

🚫💡🚫 What are topics most associated with greenwashing in France online? 🥇 Major events like COP : yes my greenwashing alert keeps on pinging these days!! 🥈 COMPANIES: yes, you'd better pay attention to your reputation! This is a RISK you can't ignore as a business leader. 🥉 REGULATIONS: it becomes tighter and tighter in EU. Consumer protection & anti-greenwashing laws were also first to be implemented in France, where soft law was already string before. Does these results surprise you? What are you doing to understand if your actions are perceived well and play a performance part or are at risk? Please comment 👇👇👇

A recent study from the European Commission revealed that over half of the green claims by companies in the European Union were either vague, misleading, or completely unsubstantiated. Now, the Council of the European Union has taken a significant step to protect consumers against greenwashing and deceptive advertising with its newly-adopted directive. This directive bans unverified claims like “environmentally friendly” and “biodegradable”, and only allows sustainability labels backed by official certification schemes. Pierre-Yves Dermagne, Belgian politician, stated that this directive will allow consumers to be “better informed, better protected, and better equipped to be real actors of the green transition. ”Notably, this directive also puts a stop to claims implying a neutral, reduced, or positive environmental impact through carbon offsets. Why does this matter to us at Wren, as an organization with carbon offset projects in our portfolio? For years, we’ve highlighted issues in the carbon offsets industry. At their best, carbon offsets are a transformative funding mechanism, enabling anyone to send money around the world to the highest impact climate solutions. But many projects fall short—either greenwashing dirty business practices or failing to have the impact they promise. This directive helps to address our long-standing concerns, promoting transparency and trust in the industry. At Wren, we focus on finding the best carbon offset, carbon removal, and climate projects out there, evaluating initiatives against 100+ criteria to determine their social, ecological, and harm-reduction benefits. We’re thrilled to see an increased rigor for sustainability claims. The recent $9.25M #Oatly settlement for greenwashing serves as a reminder that it’s more important than ever for firms to be ethical and well-considered in their actions. Navigating regulatory changes can be overwhelming. If you’re unsure about your sustainability strategy, flick me a message and we’ll jump on a call to shape your game plan. Check out the full article on the directive here: https://lnkd.in/dfsje6X3 And information on the Oatly settlement can be found here: https://lnkd.in/dQXMncXd #ConsumerProtection #Greenwashing #BusinessTransparency

Companies Risk Greenwashing Through Trade Associations (Report) Is it “greenwashing” if a company with ambitious environmental objectives fails to reconsider or disclose their affiliations with trade groups that actively lobby against climate goals and decarbonization policies? Planet Tracker revealed how corporates signed up to the Climate Action 100+ initiative remain members of trade associations which they state are routinely "misaligned" with the Paris Agreement. The report revealed corporates publicly committed to meeting Net Zero are members of trade associations such as the National Association of Manufacturers - NAM, U.S. Chamber of Commerce and American Fuel & Petrochemical Manufacturers (AFPM), which they state stand accused of lobbying against a range of net zero policies. CERES Group found just 8% of companies on the S&P100 Index proactively assess their trade associations' climate policies. Unilever said the company planned to publish a climate policy engagement review which would analyze its industry associations' alignment with its climate policy priorities. Source: GreenBiz Group Cecilia Keating https://lnkd.in/gfWF47_D  

As consumer, investor, and regulatory demands for climate and sustainability disclosures grow, companies must ensure their disclosures are accurate and verifiable. Misleading claims about being environmentally friendly, or "greenwashing," can damage brand trust and exaggerate the environmental impact more than they actually provide. 🔗 Read the full article by Husch Blackwell's Robert Joseph to learn how businesses can avoid greenwashing claims: https://lnkd.in/gqab_baV

Just 2 days left—don't miss out on our webinar, “Prove sustainability progress: How to avoid greenwashing concerns with forest impact data.” In a study by the European Commission in 2021, 42% of green online claims were believed to be exaggerated, false or deceptive and could potentially qualify as unfair commercial practices under EU rules.   If you haven’t registered yet, now’s your chance to secure one of the last seats at our webinar. Explore how high-quality forest data can help businesses mitigate greenwashing accusations and ensure compliance with regulations.  Register now: https://lnkd.in/eskthJJz #Sustainability #ClimateAction #Biodiversity #Greenwashing #FSC #VerifiedImpact 

🌿 Beware the Shades of Greenwashing! 🌿 With the adoption of Bill C-59 amending the Competition Act, the rules of the game have changed, aiming to crack down on misleading environmental claims. At Shift Critical, we specialize in authentic sustainability consulting and strategies. We help businesses navigate these new regulations and ensure their green initiatives are transparent, impactful, and compliant. Swipe through our latest carousel 👇 to explore the various forms of greenwashing. #ShiftCritical #SHIFTForward #ShiftHappens

Submission to Competition Bureau Regarding Greenwashing Provisions in the Competition Act On September 27th, PIAC responded to the Competition Bureau’s consultation on the new greenwashing provisions in the Competition Act. As market participants, PIAC members consider and incorporate ESG factors into their investment processes and stewardship activities. Supporting accuracy in environmental claims, we recommend the development of a flexible framework to help guide sustainability reporting. Concurrently, PIAC recommends the maintenance of an ecosystem that encourages Canadian green innovation. Click here to read the full submission: https://lnkd.in/eATRyGb #PIACPensions #Greenwashing #CompetitionBureau #ESG

❗ Important update on the EU Green Claims Directive! On June 17, the EU Council agreed a new 'general approach' to the Green Claims Directive to combat greenwashing on B2C environmental claims. This approach will now guide negotiations with the EU Parliament. 👉 UK businesses selling to the EU: If your business falls within the scope of this directive, it is essential to ensure that your sustainability claims are clear, accurate, and verifiable. Key highlights: ✔ Evidence-Based Claims: Must use the latest scientific evidence, be clear, and specific. ✔ Verification: Independent third-party checks required, with additional support for SMEs. ✔ Public Labels: Recognised local/regional labels might skip third-party checks. ✔ Climate Claims: Must report detailed carbon credit info and distinguish between contribution and offset claims. Read more via the link in the comments 👇 We can help - Contact our ESG specialists or download our Anti-greenwash Playbook to get started. #GreenClaimsDirective #Sustainability #EU #Greenwashing

Our latest blog covers the growing issue of greenwashing, where companies exaggerate or mislead consumers about their environmental impact. We provide suggestions on how to spot greenwashing and highlight recent developments in regulations aiming to limit greenwashing practices such as Canada’s Bill C-59. Start reading here: https://lnkd.in/dCRswbXF #sustainability #greenwashing #ESG #corporateresponsibility #responsiblebusiness #empowerbetter #cority

🌍 The fight against greenwashing is gaining momentum. The European Commission’s initiative on regulating green claims aims to ensure honesty and transparency. Learn how this impacts the EPS industry and promotes sustainable practices. 🌿✅ 🔗 Read more: https://lnkd.in/eYA6qhbw #GreenClaims #Sustainability #Transparency #EPS #EUMEPSInformsYou