Neil Michael’s Post

At ATIU, we are committed to pushing the boundaries of possibility in the realm of glass decoration. Our primary objective is to empower brands to creatively and sustainably express their values. "Dream crazy. Don't ask if your dreams are crazy. Ask if they're crazy enough." – Nike This aspiration resonates profoundly with us, exemplifying our unwavering dedication to innovation and our relentless effort to facilitate boundless creativity. With ATIU, you do not simply designs packaging; you bring vivid visions to fruition. Join us in defying convention and effecting a sustainable influence. Together, let us transform every bottle into a canvas that embodies your values and aspirations. #ATIUIcons #Innovation #Sustainability #DreamCrazy #GlassDecoration

I might be biased…..BUT….. This is an absolutely stunning piece of marketing for a product launch. The tone, the colours, the language, the people in it, the photography and videography are all absolutely spot on. The potential of the future and the nods to the past - this has it all. This is how you build a brand. Bravo Adidas and Newcastle United Football Club ❤️ #advertising #brand #marketing #brandbuilding #productlaunch

CANNES FORGOTTEN GEMS - Puma x Noah - Winning Streak This is one of the funniest ads of the season. Reimagining the concept of a 'streaker' with a humorous twist, Puma x Noah's "Winning Streak" is pure entertainment. Created by Chandelier Creative, the ad captivates with its chic visuals and playful theme, grabbing attention from the get-go. Above all, it’s funny. Though one could argue that swapping roles (nudists as the standard, dressing as the exception) is an old storytelling tool, that’s no reason to consider a work less creative. Nike Skateboarders won a Film Grand Prix in 1998 following the same logic (skaters as the standard, other sportspeople as the exception). "Winning Streak" is funny, well-written, well-produced, and the acting is superb. The final joke works very well, and it suits the brands perfectly since it is promoting a tennis collection. And, most importantly, it’s funny. Isn’t humour supposed to be back at Cannes Lions? #CannesForgottenGems #CannesLions #Creativity #Advertising #ChandelierCreative #Puma #Noah #PumaxNoah #WinningStreak

🏆 𝐋𝐞𝐠𝐞𝐧𝐝𝐬 𝐝𝐨 𝐢𝐭 𝐟𝐢𝐫𝐬𝐭 Nike is currently experiencing its most significant financial slump in a decade, missing analysts expectations in Q2-24, with stock price sinking more than 20% 📉. Despite its status as a leader in the sportswear market, boasting annual revenue of $51 billion, the company faces several challenges as it loses ground to upstart rivals. These challenges encompass disruptive restructurings, stalled innovation, and uninspiring marketing efforts, leading to missed opportunities. One significant missed opportunity is the growing popularity of 🏃♀️running clubs and the focus on community engagement, which has become crucial for brands in today's highly competitive market. While they have made efforts, their running clubs have not captured the full potential of engaging and empowering women runners. This gap has left room for 🚀 emerging brands to step in and fill the void. 🌟 And that is what Saysh has done: co-founded by Allyson Felix, the most decorated Olympian in track and field history, the brand has seized the opportunity of running clubs to the fullest extent. Focused on women, Saysh has built a community-centric brand through their Run Club, emphasizing movement and authenticity. This club not only offers a space for 👭 women to connect and support each other but also challenges traditional notions of sports communities that have often overlooked female athletes. Because that is what legends do. They do it first. 💛 As proud investors in Saysh, we are excited to witness their continued growth and impact they make in this category. #WomenInSports #RunningClubs #Saysh #AllysonFelix #legend

The Power of Collaboration in Today's Marketplace As a massive Formula 1 fan it’s exciting to see PacSun’s continued partnership with them. It’s a perfect example of how brands can unite to create something bigger than the sum of their parts. By bringing Formula 1's global presence to streetwear and combining it with on-site activations at this past weekend’s US Grand Prix (congrats Charles Leclerc and Ferrari), both brands are tapping into new audiences while deepening connections with their existing fans. In today’s landscape, consumers crave experiences and emotional connections with the brands they love. Strategic collaborations, like PacSun and Formula 1, are becoming more than just merch drops—they’re full-blown cultural moments. When done right, these partnerships go beyond the product and create an authentic narrative that resonates across multiple touchpoints. I’m excited to see how this trend continues to evolve. What’s your take on brand collaborations in 2024? #BrandCollaboration #Formula1 #PacSun #MarketingTrends #ExperientialMarketing #Ferrari

The Joker’s 361° Shoe Launch: A Slam Dunk 🏀for an Emerging Brand Attending the launch of #NBA star Nikola Jokic’s new basketball shoe with 361º Europe was a reminder of the immense effort behind a successful #product debut. Jokic played a key role in the #design ensuring it met his performance standards, but the real story is 361°, a rising sportswear brand aiming to carve out its place in the $6 billion basketball shoe market. For its Serbian 🇷🇸 launch they partnered with a local retailer Djak Sport showcasing the power of #collaboration in reaching new audiences. Breaking into this competitive space requires more than just a great product, it demands a coordinated effort to create buzz, execute flawless logistics, and build connections. From leveraging Jokic’s story to blending local and global strategies, the team demonstrated how partnerships amplify impact with Marieke Kol working with Aleksandra Kolakovic and other members of the local team. ⭐️ This launch wasn’t just about selling shoes, it was about positioning 361° as a serious contender and connecting with fans. Kudos to everyone behind the scenes who turned this vision into reality. It’s proof that hard work, collaboration, and innovation can pave the way for successful product launches. 🚀

As marathon season approaches, I recently stumbled upon Nike's "Winning Isn't Comfortable" campaign, and it really resonated with me. Nike has once again created a campaign that perfectly captures the love-hate relationship people have with running. You know, that moment when your alarm goes off at 6 AM, and you question all your life choices? Yeah, that. Here's why I love these ads: 1. The raw authenticity - they don't sugar-coat the daily struggles runners face. 2. Super relatable messaging - they understand that running isn't always rainbows and unicorns. 3. The motivational kick - it makes you want to lace up, even when your bed is calling. I have to give kudos to Nike for not glossing over the challenging parts of running. Campaigns like these make me fall in love with a 30-second video commercial again.

  Kicked off the week by sharing Nike's latest ad with the team highlighting a message that really hit home: "Winning isn’t comfortable." I’m sure many of us are still in the middle of crunch time, giving it our all to reach those 2024 targets. As someone who’s run marathons, I can say the first one particularly was the second biggest discomfort of my life (nothing beats unmedicated childbirth😊). This time of year, feels a lot like hitting the 34th kilometre mark — it’s no longer just about physical endurance, but a battle with yourself making the right calls. The finish line makes it all worthwhile though. Thank you, Nike, for the reminder — and for your partnership and leadership in driving decarbonization within your logistics supply chain. Courtenay McHugh, Jaycee Pribulsky, Neal Kotzian  👉 If you’re still struggling to meet your 2024 emission reduction goals, don’t hesitate to reach out! We're here to help. And check out the ad from here: https://lnkd.in/dCRVJW9g #decarbonisation #supplychain #alltheway #shipping

I love everything about Anthony Edward’s new sneaker launch! In a world where having your sneaker line is dying, marketing and branding become effective when it is personable. Adidas focuses on Edward’s personality, swagger, and demeanor, which bring his shoes to life. I definitely felt Ant throughout the post. He is already a “dog” on the basketball court, so seeing this campaign come out really does wonder for potential buyers to look his way in getting his shoes. P.S. This is probably one of the recent best basketball sneaker launches. The color palette, the blend of materials, and even the outfits bring some throwback and nostalgic vibe that I believe Adidas is trying to insinuate. Old School Work Ethic with New School Vibe. Believe that. #adidas #marketing #design #branding #ae1 #believethat #sneakercomplex

🚨Incase you missed it🚨 The "just adidas it"👟 campaign concept is a celebration of small goals, every-day achievements and overcoming obstacles and struggles. Full article 👇 https://lnkd.in/dCyt6vdm 🏆 Celebrating a new personal best. 🏆 Completing a new difficulty level. 🏆 Adding a new medal to the collection. 🏆 That you are your own competitor. And instead of contemplating whether you should try it... you went ahead and just did it. -------------------------------------------------------------- Featured Athletes - Felipe Gustavo, Quanita Bobbs OLY , Son Heung-min, Hailey Van Lith, Ben Stokes #aBlueprintConcept #Adidas #Campaign #Advertising #Marketing #Branding #Innovation #Concept