Neobulles - Distribution & Innovation’s Post

I have always been as honest as I can be about marketing and brand activities Our discipline is highly subjective, despite its range of real principles and actual "rules". Unlike what many CEO's or even CMO's believe, great brand building is as much art as it is science Being in the crayons business, as some execs call their marketing department, has nothing to do with good design. It has as many principles as that of a CA. It is just less boring If your marketers are in the crayons business, please fire them Design science has very clear principles. The same as other serious disciplines. Hence why I never regret having done a PhD and six other courses (I seem to be an eternal student), as one needs to remain updated as to changes in the principles of a discipline. Science underpins art A colon does not move to another place because the doctor changes. The rules of design do not change because of likes, and dislikes. Even worse, some agency execs that know nothing about these issues, undermine marketing as a discipline. They become resellers of new trinkets. Yet you don't know what you don't know To remain up-to-date is a hygiene factor, not a client solution Principles tend to remain similar, despite the toolkit changing, and hopefully evolving Marketing still needs to convey a message able to drive brand value and sales. We may tamper with the mechanisms of it to make it better and more efficient, but unless it inspires and drive sales, it remains an academic folly So, if done well, serious thought went into it Not only is Nathan our best designer in SA❤️👊🏼, he simply gets on with what he loves, day-after-day. Yet, he remains true to his craft. If he was an exec of a typical agency group, he would have become a flying suitcase, presenting the latest gadgets to unsuspecting clients with real problems He gets his own hands dirty I absolutely love this new work, the strategy, the idea, and the execution. It indicates how deep thinking translates into magic, inspiration and driving sales Different kinds of solutions based upon known principles Beyond this, it proves what the industry now fails in, that ideas must be agnostic, not just based upon the latest technology. Very few companies succeed in getting this right. We sell clients libraries of new tools, not ideas that will change the trajectory of their business Well done Grid and Nathan... this time you even made this golden-oldie sit-up I need to ask, why is this so rare? Agencies are not peddler's for the ideas of others, they require unique insight to translate into exceptional ideas, devoid of channel or technology principles. Or even whether AI was involved, as AI in its current state, is a hygiene factor Thinking is sorely missing from marketing. Now wonder the consultants are overtaking agency groups Go for it! #ideas #creativity #sales #strategy #creativity #performance #experiential #customerexperience #customercentricity #cx #insight #design #art #cmo #ceo

✨ The right party theme can make all the difference! ✨ It needs to be clear, it needs to be obvious and most importantly needs to be fun! We've seen some simply incredible themes over our many years of party planning. From 70s disco chic to magical Alice in Wonderland adventures and full-on festival experiences. Here are some of our quick tips to choosing the best theme and making it happen: 🎈Simple is often best. Don't overcomplicate it. It could be as simple as having a white party. 🎉Choose something you love. Have a deep passion for 80s music? Then it's time to bring back the crazy hair and shoulder pads. 🕺Give people plenty of notice so they can prepare their best outfit (and possible party gift) for the event. What's the best party theme you've seen? Let us know in the comments👇 Check out some of our favourite ones we've seen. #events #eventplanning #parties #party #officeparty

Top 5 tips for booking a singer for your event👇   #GlasgowSinger #ScottishSinger   #WeddingSinger #livevocal #FYP #eventssinger #2025weddings #2026weddings #weddingtips

✨ Crafting the Perfect Experience, One Detail at a Time ✨ Every event, whether it's a corporate gathering or the wedding of a lifetime, is defined by the sum of its details. From the carefully chosen musical notes to the subtle aesthetic touches, each element plays a vital role in creating an experience that leaves a lasting impression on every guest. We know that true magic lies in the nuances. It’s the atmosphere created by the right lighting, the seamless transitions in sound, and the elegance of the setup that transforms an event from ordinary to extraordinary. This commitment to excellence is why we focus not just on the big moments but also on the smallest particulars, ensuring they harmonize to perfection. When each component aligns seamlessly, guests don’t just attend an event—they feel it. And in that feeling, they find memories that stay with them forever. #Events #Corporate #EventiAziendali #Experience #Music #Show

One thing I love about the holidays is how festive music, decor, and traditions bring people together—even in business! This week, my family and I have been attending concerts and decorating our house What about you? How are you bringing the holiday vibes into your work or home this week? Let’s share some festive cheer #linkedin #CEO #Founder #Socialmediamanagement

Standing out from other wedding suppliers can be a challenge, especially when you're starting out. In the video below, musician Sash Seabourne from Pinnacle Acoustic Duo shares some tips on how to get couples to notice you. 🎶 You can also read more from our interview with him in the article here: https://lnkd.in/gVrAdqWS #weddingsupplier #businesstips #weddingmusic #perthweddings #weddingvendor #salesfunnel #marketingtips

"Festive season is just around the corner! 🎊🏮🕯️ And we're excited to announce our Hampers are ready! ❤️🔥 Keep an eye out for our upcoming hampers, showcasing a range of festive delights! Welcoming you to an ERA of new-age festivals! 🌟 Where things have changed, but celebrations just got bigger! 🎉 Gifting Hues is here to back you up, making every moment unforgettable! 💕 #NewAgeFestivals #GiftingHues #FestivalCelebrations #DiwaliGifts #ThoughtfulGifts #CustomisedGifts #PremiumQuality #CorporateGifts #Sustainability #FestiveGifts #FestiveGifting #HuesOfLife #GiftingStudio"

Looking for Discount Santana Tickets for a Show in Your City? Here’s Your Ultimate Guide

"Festive season is just around the corner! 🎊🏮🕯️ And we're excited to announce our Hampers are ready! ❤️🔥 Keep an eye out for our upcoming hampers, showcasing a range of festive delights! Welcoming you to an ERA of new-age festivals! 🌟 Where things have changed, but celebrations just got bigger! 🎉 Gifting Hues is here to back you up, making every moment unforgettable! 💕 #NewAgeFestivals #GiftingHues #FestivalCelebrations #DiwaliGifts #ThoughtfulGifts #CustomisedGifts #PremiumQuality #CorporateGifts #Sustainability #FestiveGifts #FestiveGifting #HuesOfLife #GiftingStudio"

Here is an example of some of my unmixed music selections chosen for two luxury hotel clients between the 4 pm-9 pm weekday time slots. Selecting music that aligns with the hotel's ambiance, the style of language used in multiple touchpoints when communicating with guests, and the level of sophistication the hotel endeavors to embody is essential for establishing a consistent and compelling brand narrative. #LuxuryHospitality #BrandIdentity #SensoryBranding