New Nutrition Business’ Post

Whilst there is certainly a place for innovation and new food concepts, many investors and product developers forget that food is deeply cultural and habitual. Most consumers don’t want to be “disruptive” or “radical” when it comes to what they eat; they like what they know, and they value familiarity over creativity. New research from HealthFocus International emphasises this and highlights the importance of using common words as much as possible when speaking to consumers. More in our latest blog post: https://buff.ly/4cRAXIC

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