News Corp Australia’s Post

News Australia's #NewsSportNetwork today announced it is joining forces with Partnerbrite, an internationally renowned fan audience platform.   Partnerbrite is an #adtech platform, developed in the UK, that transforms partnerships with fan targeted digital campaigns on social, video and display channels. It solves a major problem in #sports marketing - providing a full-funnel solution for brands to target audiences, without sports organisations needing to share their #data. Partnerbrite bridges the gap between data-rich sports organisations and targeted #marketing campaigns, enhancing fan-brand connections driving mutual benefits for all stakeholders. News Sport Network Managing Director Michael Wilkins said: “We are excited to join forces with Partnerbrite. We think the product is innovative and could be a game-changer for brands and how they engage with audiences in the sport sector. With our own deep relationships across many sporting bodies as well as with many household brands, we think we can collectively enhance the current way brands invest and leverage their relationships in sport.” This strategic collaboration brings together News Sport Network’s large sporting audience and strong relationships across all major sports and brands in Australia with Partnerbrite’s innovative platform and increasing client base of top-tier brands and sporting brands globally. News Sport Network and Partnerbrite will work to sell their offerings together, work with brands to identify appropriate properties in the sport industry to invest in and work with sporting partners to identify appropriate #commercial partners for available categories. Read more here: https://lnkd.in/gSk9_3Fc #NewsAustralia Sachin Kumar