Nexxen’s Post

📺 Here are 2 simple tips for CTV media buyers to test incremental impact. ✅ Post-campaign? Use Media Mix Modeling to see how CTV adds value beyond channels like search, social, and display. ✅ Pre-campaign? Our recent Nexxen & MAGNA Global study establishes that data-driven CTV creative—tested with consumers and optimized before launch—significantly boosts brand recall, search activity, and purchase intent. 🗣️ Curious to learn more? Give us a shout! #Advertising #CTV #Incrementality #CreativeOptimization #MediaMixModeling

Connected TV advertising is booming, but figuring out what works (and why) is still tricky. Enter two unexpected heroes: focus groups and media mix models. Yep, the same tools from the “old days” are helping advertisers answer big questions like, “Did this campaign actually make a difference?” This week’s Digiday Future of TV Briefing explores how these tried-and-true methods are helping brands boost ad relevance, spark purchase intent, and measure success in a way that makes sense for today’s viewers. It’s all about blending data and creativity to stay ahead. Check it out for yourself!

📺 Exciting insights on the CTV programmatic supply chain! Dive into the world of Connected TV with guidance from key industry players and innovative brands. Here's what you can expect from the guide shared: - An overview of different CTV options for advertisers 📊 - Understanding the supply chain intricacies 🔄 - Practical advice from the IAB’s CTV Advisory group 🛠️ - Creative considerations when working with CTV-first publishers 🎨 - Data-driven capabilities and audience measurement in the CTV landscape 🎯 - Audience targeting strategies and the importance of user experience 🎯 - Opportunities for brand building and audience engagement 🌟 Ready to explore the future of advertising? Read more at the link below. #CTV #ProgrammaticAdvertising https://lnkd.in/dcZUGJJ

The rise of Connected TV is a game-changer for advertisers, blending precision targeting with TV’s unmatched reach. Stay on top of these trends to unlock new opportunities for your brand in the digital age. Ready to connect? #ConnectedTV #MarketingTrends 

At StackAdapt, we’re seeing political campaigns transform with CTV. 📺 With 80% of US households now owning a CTV device, combining the broad reach of linear TV with CTV's precise targeting is a game-changer. Discover how to optimize your next campaign 👇

At StackAdapt, we’re seeing political campaigns transform with CTV. 📺 With 80% of US households now owning a CTV device, combining the broad reach of linear TV with CTV's precise targeting is a game-changer. Discover how to optimize your next campaign 👇

At StackAdapt, we’re seeing political campaigns transform with CTV. 📺 With 80% of US households now owning a CTV device, combining the broad reach of linear TV with CTV's precise targeting is a game-changer. Discover how to optimize your next campaign 👇

At StackAdapt, we’re seeing political campaigns transform with CTV. 📺 With 80% of US households now owning a CTV device, combining the broad reach of linear TV with CTV's precise targeting is a game-changer. Discover how to optimize your next campaign 👇

At StackAdapt, we’re seeing political campaigns transform with CTV. 📺 With 80% of US households now owning a CTV device, combining the broad reach of linear TV with CTV's precise targeting is a game-changer. Discover how to optimise your next campaign 👇

At StackAdapt, we’re seeing political campaigns transform with CTV. 📺 With 80% of US households now owning a CTV device, combining the broad reach of linear TV with CTV's precise targeting is a game-changer. Discover how to optimize your next campaign 👇 today!