Nexxen

As we set our out-of-offices and bid farewell to 2024, we want to take a moment to celebrate a year filled with remarkable achievements made possible by the dedication of our teams and the unwavering support of our partners. We wish you all a restful end to this year and a joyful start to 2025 – here’s to continuing our journey together in January! Cheers!

For the latest edition in the series, we talked with Erin Frey, a Senior Account Executive based out of our Chicago office. Erin shares the importance of taking every meeting, how to deal with setbacks, and her current favorite restaurants in the city. https://bit.ly/4iSJTRq

In case you missed Tinuiti's Digital Marketing Panels last week, make sure to watch this recording featuring our very own Nicole Eisenberg on the "From Shopping Carts to Sports Stadiums: Media Networks Reimagined" panel. https://lnkd.in/eiEBkEA8

It's so great to hear directly from our partners that our technology and valuable partnership with Proximic by Comscore as our preferred contextual SSP partner can help them see outstanding results!

Nexxen’s strengthening our team with the addition of Carine Spitz as VP, Sales and Client Services for the West Coast! With deep expertise in online video and relationships with leading brands across our industry, we’re thrilled to bring her onboard. Read more about her experience and what this means for our business here. https://bit.ly/3OY5QB3

On the heels of our new research report with MAGNA Global—a study exploring how audience data enhances ad relevance and inspires consumer action—we sat down with Les Seifer, SVP, Global Creative at Nexxen, to learn more about the gaps in creative strategies. In our Q&A, he shares actionable insights about how brands and agencies can leverage data to increase the relevance of their campaigns to consumers, particularly across growing channels like CTV. Read our entire conversation today. https://bit.ly/3Dffwob

We had an incredible start to our morning yesterday at the Nexxen CTV Insights Breakfast with MAGNA Global! A big thank-you to everyone who joined us to explore how leveraging pre-activation audience data can lead to powerful results—such as a 65% lift in purchase intent. The conversations were insightful, the connections were meaningful, and showcasing the technology in action made it even more impactful. We’re thrilled to have shared this experience with such an inspiring group of marketers. Looking forward to more opportunities to connect and innovate together!

We partnered with MAGNA Global to explore how audience data enhances ad relevance and inspires consumer action. Download our report to uncover insights into how creative optimization can help you reach consumers more effectively. Download today: https://bit.ly/3VAg1PQ

Better gauging and guaranteeing incrementality is a key focus for today’s advertisers, especially as CTV emerges as advertising’s next frontier. And, as Tim Peterson’s latest explores, the key lies in applying data not just to audience targeting but to the creative development. Our recent research with MAGNA Global is a clear proof point, showcasing how data-informed creative – the result of consumer testing and pre-flight creative optimization – drives that sought-after incrementality, meaningfully raising both search and purchase intent. Explore the impact of these methods and all they can do for today’s advertisers in Digiday now. https://lnkd.in/edFdZvY2

The countdown to CES 2025 is on! Our team is gearing up to showcase THE NEXT DOOR (bit.ly/3OEx4fO) – a space where the future of advertising comes to life. We’re ready to explore how innovation, technology, and flexibility are shaping what’s next. Join us as we push the boundaries of what’s possible and uncover the exciting future ahead for the industry. Can't wait to connect and discover the next frontier together!