Nibble’s Post

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Targeted discounting that reflects acquisition costs 🎯 Nectar made Nibble available as a subtle onbrand feature on specific products – only to visitors who came to the site directly as organic traffic. These customers, arriving via channels with lower CACs, saw Nibble and were able to negotiate a deal that reflected that CAC, effectively passing on the saving to the consumer. Results after the first three months? 💥 £100k of sales 💥 10% of negotiations converted 💥 5% margin saving relative to other usual discount strategies Full case study below 👇

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