Nick Bishop’s Post

What's in a brand! I always take 30 minutes exercise at lunch time...a brisk walk, its so important! Today, my walk took me alongside a number of coffee shops...most quiet with the exception of one of the bigger chains. It got me thinking on two fronts. Firstly, the power of a brand...then that we have choice. Unless we try, experiment, find out more, can we do better, we will never know! At Brand Addition, we can help you on both fronts. We can make your brand stand out! Then, if you are not already one of our global clients, why not try, experiment, find out more, can you do better? Why not ask and find out more! Nick. nick.bishop@brandaddition.com

Extra value aka. The Intangible substances that add value to your product or services. I like to use Liquid Death as an example for premium brands. They sell water but not water, that's because they have evolved the brand from a mere commodity to a set of ideas that people love and want to key into. There’s a lesson here, you can sell the most unique product or service in the world, but if the brand doesn't represent a set of ideas that people can resonate with, you will remain the best-kept secret in the world.

The weather meant, 𝑡𝑢𝑟𝑛𝑜𝑣𝑒𝑟 𝑓𝑒𝑙𝑙 BUT 𝐛𝐫𝐚𝐧𝐝 𝐚𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧 𝐬𝐤𝐲 𝐫𝐨𝐜𝐤𝐞𝐭𝐞𝐝. Here’s why… ✊🏼 The skies opened across the country, snow fell & wind swept even the most hardened indoors. Sure sales dropped but they will have done across high streets nationwide. The most important part is that Perk & I actually turned up 🔥 We’re all about giving people a feeling of defiance, of being able to achieve more, more than society tells you you can. Therefore how could we shy away from the wet stuff, rather embrace it, stand firm & reinforce this message. ————————— 𝐌𝐘 𝐋𝐄𝐀𝐑𝐍𝐈𝐍𝐆𝐒: → LIVE YOUR BRAND. → It cannot be overstated. Everything you do must be on brand. The way you talk, act, sell. → Without brand you’re just a product. As a product you’re no different than anyone else. → Stand for something & stand for it again & again & again… → Do this & you and your customers will achieve great things together. ————————— 𝐒𝐡𝐚𝐫𝐞 𝐁𝐞𝐥𝐨𝐰 👇🏼 How do you embody your brand? ————————— 𝐅𝐨𝐥𝐥𝐨𝐰 | Tom Hawes ✊🏼 Perk | 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 & 𝐂𝐨𝐟𝐟𝐞𝐞 𝐂𝐡𝐚𝐢𝐧 𝐁𝐫𝐞𝐚𝐤𝐞𝐫 Revolutionising Expensive Mediocre Chain Coffee 🔥 Fiercely Independent 💪🏼 | Feel Defiant 💥

Brand personality : Refers to a set of characteristics that is attributed to a brand name.This brand personality provides a company with qualitative value in addition to those benefits derived from the functional desirability of its products and/or services. Brand Personality dimantions: 1. Excitement: Carefree, spirited, playful, modern, trendy, and youthful. 2. Sincerity: Kindness, thoughtfulness, and an orientation toward family values, environmental sustainability, or care for workers and communities. 3. Ruggedness: Rough, tough, outdoorsy, unfussy, and athletic. 4. Competence: Successful, accomplished, and influential, highlighted by leadership. 5. Sophistication: Elegant, prestigious, exclusive, luxurious, and sometimes even pretentious.

Partnerships have the potential to amplify the visibility of a brand, but this can only happen when they are founded on honesty. According to the findings of a survey, an overwhelming majority of customers (86%) consider genuineness to be an important factor in selecting the brands they purchase. Therefore, authenticity's importance in brand partnerships drives genuine success when companies work together to create something new. Remember that meaningful brand cooperation goes beyond just placing logos on each other's products; it involves weaving together brand narratives that complement one another.

Amiga, how do you turn 10 pages of notes into a cohesive brand strategy? For me… mucho té de lavanda 🤣 Here’s a behind the scenes at how I turn Enna Jimenez business vision into an unstoppable and iconic brand. I can’t wait until you see the finished product in the real world 🌎 —- Discover your brand’s true potential with the free quiz: https://lnkd.in/eUMhv2Q4

Brands aren’t Root Cyclones. They don’t operate in vacuums. Bad pun, I know. But not as bad as pretending your brand acts in isolation from the world around it. Yet, that’s what so many brands do. They act like customers: - Only buy their products. - Aren’t affected by the world around them. - See their brand as the center of the universe. And then get surprised when their brands get affected by greater forces. Forces they ignored. Forces they didn’t plan for. Your brand exists in a context that you don’t fully control. Your customers have lives that are much deeper than your brand. And they live in a world that shapes them much more than anything you do.

Fresh... New.. and Amazing..! Few businesses and professionals easily attract their customers while others are struggling with schemes and promotions. The secret of becoming a Magnet or making your brand a magnet is unveiled. Unleash the secret of MAGNETIZING your brand with our brand new seminar "Magnetize 🧲" your brand.

Transparency is the primary thing in business it shows who we are. This transparency builds more trust about the company or brand this makes people feel good about buying our brand. We should show off the transparency. Afterwards, people will be proud to buy out that's brand products or services. This transparency builds trust much faster and makes people awake.

What’s more important? The brand of a company or the personal brand of a CEO?   According to a study by Weber Shandwick, 60% of people believe that a CEO’s personal brand is more important.    A CEO that owns a strong, authentic personal brand humanizes the company. People want to engage with leaders they admire. That connection can directly influence every key business outcome from customer loyalty to company reputation.   A CEO’s personal brand isn’t just about image—it's a strategic asset that fuels business growth.