Nicole Gallardo’s Post

You want to start user testing, but where do you even begin? It can feel like trying to put together furniture without the instructions! 🛠️ You need the basics first—a solid foundation. With our new Auto-Create feature, setting up a user test has never been easier. 👉🏻 It’s designed for everyone, from beginners to seasoned UX pros. You don’t need to be an expert to get valuable feedback… Just describe what you want to test, and we will do the rest, creating tasks and questions for your user test —your solid foundation. 🏗️ And if you’re a pro, this is your chance to refine your craft. Let AI create your tasks, fine-tune them while focusing on the details, iterate faster, and build something truly exceptional. ✨ Stefan explained in our latest Webinar why this is a game-changer for everyone's user testing. 👇 🎥 And if you want to see the full recording, the link’s in the first comment! #UserTesting #UXDesign #ProductDevelopment

Product teams frequently overlook user perceptions. Through testing with millions of users, we’ve found that how users perceive ease of use and usefulness has a bigger impact on their willingness to engage with a webpage, product, or service. Most teams are surprised by these results. Testing usually uncovers two gaps when designs don’t align with user perceptions: → Design misalignment occurs when gaps between the designer's intent and the user's perception arise due to unclear language, complexity, missed research, or team misalignment. → User disengagement shows how poor ease of use and usefulness lead users to lose trust, feel frustrated, or turn to alternatives, ultimately negatively impacting business outcomes. Fortunately, tools like Helio enable teams to iterate with continuous UX metrics that reveal these problems. Once teams get into a design rhythm, they can think more like their users. Obvious design always wins. It takes iteration and a willingness to understand how your users perceive your design. #productdesign #productdiscovery #userresearch #uxresearch

Let's debunk a common UX myth today! ❌ You need a full-fledged product before starting user testing. Wrong! In fact, early testing is better! Imagine building a house without testing the soil... Risky, right? The same goes for products. ✔ User testing on early prototypes helps you identify potential issues and make crucial adjustments before investing heavily in development. ✔ By involving users early on, you're not just saving time and money, you're also building a product that people actually want to use. ✔ It's like having an early insight into your user’s minds to ensure your product resonates with your target audience. So, next time you're trying to build the "perfect" product, remember this: early user testing is your key to building something exceptional. #UXMyths #UserTesting #DesignProcess

This image features another wonderful testimonial from a very happy client, and it says: "What we’re seeing, and the feedback we’re getting at this end, from the Editorial Board, the Trustees, Instructors and Learners is that the content is so much more visible, discoverable and accessible, now. It’s so obvious that there are so many additional resources for Instructors and Learners. And that’s exactly what we set out to achieve. Kudos to you and the team - this really highlights why it was so important to spend so much time in that early phase on user research, UX and testing." Bravand goes BIG on Discovery. It's an area our clients tell use we excel in: - Getting under the hood of the business requirements and user needs - Understanding a problem and articulating how a solution will actually work - Mapping and designing systems to identify the gaps and opportunities - Mapping and designing every interaction across each user journey If you want a chat about the benefits of spending time on that early phase, give me a shout, yeah? - ross@bravand.com - 07799 885 950

This image features another wonderful testimonial from a very happy client, and it says: "What we’re seeing, and the feedback we’re getting at this end, from the Editorial Board, the Trustees, Instructors and Learners is that the content is so much more visible, discoverable and accessible, now. It’s so obvious that there are so many additional resources for Instructors and Learners. And that’s exactly what we set out to achieve. Kudos to you and the team - this really highlights why it was so important to spend so much time in that early phase on user research, UX and testing." Bravand goes BIG on Discovery. It's an area our clients tell use we excel in: - Getting under the hood of the business requirements and user needs - Understanding a problem and articulating how a solution will actually work - Mapping and designing systems to identify the gaps and opportunities - Mapping and designing every interaction across each user journey If you want a chat about the benefits of spending time on that early phase, give our 🌳Ross a shout, yeah? - ross@bravand.com - 07799 885 950

Sometimes, ideas do flow or don’t, or they’re accepted or not accepted. Your methods might not get the attention they deserve, reviews may be delayed, and people often feel confident in their way of doing things. However, it’s important to take a step back and reflect on the bigger picture. UX is about looking at what we’re building, what we’re planning to build, and how users perceive and interact with it. At the end of the day, users—not owners—drive the success of a product. While traditional methods have their place, the world is increasingly adopting a mix of approaches to better understand and solve problems. To truly address challenges, we need open discussions, workshops, and collaboration. This allows us to assess what went wrong, what worked well, and how to improve moving forward. Design and research form the foundation of a product’s technical strength. They are not just support functions but critical layers that shape the product. For a product to succeed, it requires constant evaluation and open communication with both users and stakeholders at every stage of development. Ground-level research and valuable user insights have the power to reshape a product and its impact on the industry. By listening, learning, and adapting, we can create solutions that truly meet the needs of the people we serve. #uxresearch #usersfirst #research #firstthingfirst #Morningthoughts #product

Closed cohort 14 on Adaptability (294 designers) ✔️ When you understand the way we think, you find ease in the process. This video is shrinked and I look super exhausted because it was 2 hours long but I hope you still find value in it. I’ll share the live Q&As after this, so that you know how differently every designer think. If you wanna attend Deep UX Cohorts, sign up early to avoid waiting list. Register here : https://lnkd.in/gJ5GzM2k #uxdesign #seminar #adaptibility #learning #uxdesigner

"If the first time you think about how you’ll evaluate your MVP is the day it goes live, you’re too late." In Part III of The MVP UX Research Playbook, Jack Holmes breaks down the role of research in preparing for a product launch — and what comes next. He shares his mixed methods approach to: 📊 Defining what data you'll collect 📐 Evaluating your MVP from multiple angles 🛣 Prioritizing which learning outcomes to incorporate "As important as getting the product live is, equal consideration should be given to what you will do with the learnings you gather." Read Part III here: https://lnkd.in/gxp7vhDD #uxresearch #userresearch #design

🚀 Just wrapped up an amazing workshop on "User Perspective in Design" last week, and it was truly eye-opening! Diving deep into understanding how users experience and interact with products has given me a fresh outlook on design thinking. Learning to prioritize the user's perspective not only enhances usability but also fosters stronger connections with the people we design for. Ready to bring these insights into my work and create more intuitive, impactful experiences! Big thank you to Regina Bernhaupt for leading such an insightful session! :) #UserPerspective #DesignThinking #ContinuousLearning #ProductDesign #UXDesign

🧠 Research is Hard, But So Worth It! We all know the feeling—research can be tough. Sifting through endless user feedback, analyzing data, and finding patterns can feel like trying to solve a 1,000-piece puzzle. But here's the thing: Research is where the magic happens! ✨ It's the backbone of creating meaningful, user-centered designs. While it might be challenging, it’s also incredibly rewarding when you see how your findings shape the final product. So, next time you're knee-deep in research, remember: the struggle is real, but the insights you uncover are priceless. #UXResearch #DesignThinking #UserExperience #UXphile