Yesterday Curious went on a bit of a road trip to Bristol for PurposeFest hosted by Business On Purpose UK 🚂 Some good discussions around how biodiversity is a way to connect corporates to climate, how our brains are like fingerprints, why insulin is the secret ingredient to fuel our wellbeing and how important it is the learn the language of intersectionality. Main observation: There is still currently a premium on doing good. But there’s also a heck of a lot of SME’s who want to do it. So how can we connect the economics with the intentions? How do we engage big businesses with small? And give a voice to these brands trying to solve it, without the fear of getting it a bit wrong (case and point The North Face) More to follow on our learnings in this space, especially as we’re so very close to becoming a B Lab certified B Corp (just a few more forms to fill)🤞 #sustainability #branding
Go team
Managing Director @ PB Creative | DBA Mentor
8moWell said - lovely to meet you Nikki - looking forward to catching up soon!