Nikki Fraser’s Post

View profile for Nikki Fraser, graphic

Managing Director at Curious

Yesterday Curious went on a bit of a road trip to Bristol for PurposeFest hosted by Business On Purpose UK 🚂 Some good discussions around how biodiversity is a way to connect corporates to climate, how our brains are like fingerprints, why insulin is the secret ingredient to fuel our wellbeing and how important it is the learn the language of intersectionality. Main observation: There is still currently a premium on doing good. But there’s also a heck of a lot of SME’s who want to do it. So how can we connect the economics with the intentions? How do we engage big businesses with small? And give a voice to these brands trying to solve it, without the fear of getting it a bit wrong (case and point The North Face) More to follow on our learnings in this space, especially as we’re so very close to becoming a B Lab certified B Corp (just a few more forms to fill)🤞 #sustainability #branding

  • No alternative text description for this image
Amy Lupton

Managing Director @ PB Creative | DBA Mentor

8mo

Well said - lovely to meet you Nikki - looking forward to catching up soon!

Like
Reply
Rebecca Rae

Chief copywriter, Curious London

9mo

Go team 

See more comments

To view or add a comment, sign in

Explore topics