Jess Wiles’ Post

#WorldEnvironmentDay quiz: What do 130,000 football fields, 1.6 million tennis courts and an urban park that is 271 times bigger than Central Park have in common?  🤔⚽🏞️ They all equal around 924 million m2 of land! 📏 That’s how much land the Too Good To Go community has avoided from being used unnecessarily! How? By saving 330 million meals that would have ended up in the bin! 🌎🌾 This World Environment Day, we’re focusing on the enormous amounts of resources required to produce, process, store and transport food, some more obvious than others. 🔍⛰️ The maths is simple but the benefit is huge: Each meal saved from being wasted via the Too Good To Go app avoids the unnecessary use of 2.8m2 of land per year*. 🤯 So, go to your Too Good To Go app today and save a few meals. Because if we want to make a real difference together, instead of a handful of people saving good food going to waste, we need everyone to save a handful. Discover more about the connection between reducing food waste and the positive impact on climate change on tgtg.to/claims *According to new eye-opening calculations developed by Merieux Nutrisciences | Blonk, and validated by researchers from University of Oxford and WRAP. #WorldEnvironmentDay #ClimateAction #Sustainability

I have been reading a book called Holistic Management by Allan Savory which is about viewing and treating our environment, whether it be land, air, rivers, oceans, forests, wetlands, animals, as a complex, interconnected whole. Human survival is 100% dependent on the health of the global ecosystem, and these very ecosystems are deteriorating and dying at a remarkable rate, We may believe that these changes could not possibly affect us, especially those of us in the Global North, but that is a strikingly disconnected mindset. As I go through the book, I wanted to share key insights that I personally found noteworthy in the hope that some may find the concepts interesting and thought provoking, and worth doing something about. The biggest lie we, the global population, have been told is that we hold no power, no voice in the world. That we must watch this mass death happen silently. While we continually exalt technology as proof of societal advancement, it is ironically a curse as well. As we say in clinical practice guideline development, we must acknowledge and manage its benefits AND harms (relational, mental, physical, environmental), something we are becoming more and more aware of. The issues at hand need wisdom and heart to solve them, not technology. What does give me hope for a better world is a shift in the collective consciousness, an awakening of sorts. What has been lurking under the surface is rising. We are slowly accepting not only our gifts, but our shadows. With that acceptance comes a willingness to challenge our limiting beliefs and implement the wisdom of our ancestors and discoveries of the innovators amongst us. Innovators are not just scientists, but includes those we harm or overlook in society: other sentient beings like animals as well as indigenous peoples, activists, creatives, healers, storytellers, farmers, and children. We must listen/learn and reconnect with hope, our humanity, each other, and our environment over the next decade and beyond to survive. Change takes time, but social tipping points require a much smaller number of actively engaged individuals than we imagine. If you're reading this, sending some 💚 your way. #regenerative #environment #tippingpoint #agriculture

Yesterday Curious went on a bit of a road trip to Bristol for PurposeFest hosted by Business On Purpose UK 🚂 Some good discussions around how biodiversity is a way to connect corporates to climate, how our brains are like fingerprints, why insulin is the secret ingredient to fuel our wellbeing and how important it is the learn the language of intersectionality. Main observation: There is still currently a premium on doing good. But there’s also a heck of a lot of SME’s who want to do it. So how can we connect the economics with the intentions? How do we engage big businesses with small? And give a voice to these brands trying to solve it, without the fear of getting it a bit wrong (case and point The North Face) More to follow on our learnings in this space, especially as we’re so very close to becoming a B Lab certified B Corp (just a few more forms to fill)🤞 #sustainability #branding

How do you motivate people into action with scary science based facts? Also, how do you persuade people and governments to prioritise an issue without knowing what is at stake? If we just scare people, its true they will shut down and switch off. On the flip side if we avoid the brutal truths, people simply wont prioritise an issue (too many other things to worry about). However these two questions do not have to be mutually exclusive, if the story is told in the right way. So set out what is at stake, show what people we are set to loose and how that directly relates to the viewer (not the polar bears!). But, please don't stop there, otherwise you've wasted your time. The story arc needs to evolve. Adding some outrage helps, by identifying those who are trying to perpetuate the problem and stop the changes needed, in order to protect their own interests. Outrage turns fear into action. Then, critically, you need to end on hope. So explain the solutions to the problem. This is key. Fortunately, (and fortuitously) we really do have fantastic powerful climate solution stories, in just about every area of our lives. To do all of this, it is important to have 'trusted messengers', people who the public recognise and relate to, along with people with direct lived experience of the issue. Cool music helps! You can see with this in the farming story, its starts out scary (because it is) there's so much at stake and the impacts will effect the viewer personally. We get some outrage - from the actions of the companies who are exploiting the issue and have no intention of changing. Then we get the hope, from being shown how different everything could be, with the wonderful benefits of regenerative farming. Finally we also get inspired by those taking action, and can see that if enough of us get behind the issue, we can override the vested interests and deliver a more positive future. (same applies to fossil fuels!) Great for us, for farmers and for nature..... The film is called Common Ground (Movie) https://lnkd.in/eAwfmcCS #regenerativefarming #food #stories #climateaction

Excited to hear Dr Dimity Podger talk about Regenerative Businesses at #AdaptNSW. This is a deeply needed shift in our mental models and world views about business and value. Businesses have largely been wielded poorly and misused throughout the 20th Century by extracting value, externalising cost and centralising power. Now, we have a chance to reorientate and reimagine our structures and relationships towards business practices that are reciprocal and give back more than they take. As part of our response to the deep and complex challenges we face, we must take this opportunity to shape business for the 21st century! #Purpose2024 #Regen #Design #TransitionDesign

Multi-Crisis, Multi-Conference, Multi-solutions? London in Climate Action Week vibe. Discussions in groups as varied as the challenge at hand are taking place around the City. Not to forget the big #groundswell festival! Howden, A Chart Industries Company - the focus on climate and nature risk seemed surprisingly technical considering the decorative nature visuals on display. More rooted the discussion inspired by Peter Byck‘s film #rootssodeep around regenerative farming and the economic benefits entailed - next to a future-proof of business and personal satisfaction for farmers. As a refresher, I would have loved to exchange those farmers with the audience at the King‘s fund. Might have opened up the well rehearsed conversation on #voluntarycarbonmarkets. Although, the push for the protection of „standing forest“ by Tracy Johns from Meta is sending hopeful signs that we can agree to invest beyond the value chain. Helpful would be some #regulatoryincentive. No doubt. Very different again the crowd at #blueearthsummit where innovation and investment met to identify the opportunity in crisis. Thank you for the inspiring panel lead by Greg Robson enriched with data, anecdotes and perspectives by Ben Goldsmith and Danielle Mulder. It was a privilege to share the stage with you. Leaving London with too many conversations uncompleted, too few invitations to really act unspoken but hopeful. Maybe humanity does move. Eventually. Alexa MayerBosse Peter Harker Lucy Almond Martin Berg Tim Christophersen Roland Bonney

Okay, I am obsessed with this latest campaign at The Future Founders Co. Is memes a #GenZ thing? Or a #Millenials thing? Can climate education be fun? What's is the potential? We are about to find out! If you are a young person on my timeline - Signup and share your observations of climate change as a meme. And win cash prizes of over a 100 USD! #competition #climatmemes #climateeducation #climateawareness #climateeducation #FFCHotTakes

I keep seeing the 'drop of water' emoji 💧 in my feed, and it reminds me of the stark differences between an idealized version of water conservation versus the reality. It's tempting to think of saving water as simply turning off the tap while brushing your teeth, but our reality is much different. Unfortunately, the very real answers to water scarcity's implications are: ● Billions face water insecurity and the detriment is growing ● Essential ecosystems deteriorating due to water mismanagement ● Climate change amplifying the stress on our already strained water systems ● Communities struggling to maintain a semblance of water normalcy As you can see, it's a long and growing list. The underestimation of these complex challenges diminishes the urgency with which we need to act. The more I see 💧, the harder reality hits. That's exactly why I'm proud of the innovative approach we're taking towards this pressing issue. Imagine children leading the charge in water conservation, turning it into a fun, community-led competition. Think of a Girl Scout troop, my daughter's included, vying for the title of 'Top Water Savers' during a month-long challenge, catalyzing change with enthusiasm. We'd use avatars, like a virtual goldfish, whose health is directly linked to the water saved. It's more than just cute; it connects emotionally, teaching our kids the significance of their actions in a way they'll remember and care about. They would not just earn pizza parties and prizes but also the pride of making a real-world impact. The goal? To radiate these conservation efforts outwards from these passionate young minds to entire communities, encouraging sustainable habits, and fostering environmental stewardship. The necessity for water conservation cannot be simplified into emoji responses - it demands innovative solutions, community involvement, and a touch of gamification to truly make a splash. Let's transform every 💧 symbol into a wave of positive action. #WaterConservation #Sustainability #Innovation #CommunityEngagement

I listened to this webinar last night. The behavioural crisis is a term that deserves more attention and highlights many issues we face today that are exacerbated by #marketing, #advertising and material based indicators of success. I am sure it will not be ground breaking for any environmental and sustainability professional but this conversation must be had across society. Talking about population management makes me uncomfortable as it does many people but I think this webinar addresses delves into this issue thoughtfully. #foodforthought #environment #ecologicalcrisis #webinar #population

🌍 Get ready for #FFCHotTakes: India’s First Climate-Themed Meme Competition! 🤣🌱to win upto Rs.10000 in cash prizes!   It’s time to tackle climate change with creativity, laughs, and a few epic memes! Introducing #FFCHotTakes, where your sense of humor meets eco-consciousness. Here’s how to get in on the action:   1. 🌐 Sign up to receive an email with your climate theme. This theme will be your meme muse – so keep an eye out for it! - https://lnkd.in/gbPGKsgi   2. 🤔 Identify a problem related to your theme. It could be as simple as “Why is it so hot in November?” or “Why do my plants look sadder every summer?” Find a climate issue that makes you say, “Yep, that’s meme material.”   3. 📸 Create your meme! Describe the problem in under 100 words, post it on LinkedIn, tag us @thefuturefoundersco, and use #FFCHotTakes.   4. 🔔 Follow us and stay tuned! Each day, we’ll feature the top 3 memes for some well-deserved laughs and love.    ✨ Pro Tips: Keep it light-hearted and inclusive. We want humor, not heat – let’s meme responsibly!    #FFCHotTakes #ClimateMemeChallenge #EcoHumor #GreenLife #ClimateAwareness #CollegeCreatives #StudentVoices #EcoEducation #MemeForChange #FutureFounders #YouthForClimate #GreenerTomorrow #PlanetPositive #ConsciousCreativity #EcoWarriors #LaughForACause #SustainableFuture #CampusChallenge #StudentCompetitions #FutureLeaders #YouthVoices #ChangeMakers #InnovationChallenge #CreativeMinds #YouthActivism #StudentImpact #ClimateConscious #GenZVoices #SocialImpact #EnvironmentalEducation #ClimateChangeAwareness #YouthInAction #GreenCampus #ClimateActionNow #FutureOfOurPlanet #YouthForSustainability