Case Study: Abercrombie & Fitch – What Not to Do in Building an Inclusive Brand The recent spotlight on former #Abercrombie CEO Mike Jeffries reignites discussions about the brand's problematic history. A&F's past exclusionary practices, particularly against people of color, plus-size individuals, and women in hijab, serve as a stark reminder of how shady business tactics can severely damage a brand's reputation. Key Lessons; Embrace Diversity: A successful DEI strategy must include representation of all identities, including women in hijab. Representation Matters: Excluding people of color, plus-size individuals, and diverse cultural expressions alienates a vast customer base. Authentic Inclusion: True diversity goes beyond tokenism and requires genuine commitment to all communities. A&F's journey from controversy to attempted redemption highlights the importance of inclusive practices in building a sustainable, respected brand. As business leaders, we must prioritize ethical, diverse, and body-positive approaches to truly connect with all consumers.#DEI #BodyPositivity #InclusiveMarketing #RiskManagement #ReputationalRisk #LeadershipQuotes #DiversityInLeadership #SupplyChainRisk #BoardDiversity #CorporateGovernance #BoardLeadership #WOCsOnBoards #BoardEffectiveness #Chairman #BoardLeadership #CorporateLeadership #BoardOfDirectors #ExecutiveLeadership #LeadershipInBusiness #LeadershipExcellence #StrategicLeadership #ChairmanInsights #Governance #BoardroomLeadership #ChairmanRole #LeadershipStrategy #ResponsibleInvesting #ImpactInvesting #SustainableFinance #EthicalInvesting #LongTermValue #SustainabilityReporting #CorporateDisclosure #TransparentBusiness #CSRDCompliance #NonFinancialReporting #ESGInvesting #SustainableBusiness #CorporateResponsibility #SociallyResponsibleInvesting #DiversityAndInclusion #EquityInBusiness #InclusiveWorkplace #CEOs #DiversityInLeadership #InclusiveLeadership #GrowthMindset #SuccessMindset #MotivationalQuotes #Empowerment #Leadership #LeadershipDevelopment #LeadershipTraining #LeadershipSkills #LeadershipCoach #ExecutiveCoaching #Chairmen #CSRD #ESRS #SCDDD #BelongingAtWork #Mentorship #Teambuilding #FutureLeaders
I help workplaces build equitable cultures | DEI Consultant | 2x TEDx Speaker | LinkedIn Top Voice | Jollof rice enthusiast
Since the former CEO of #Abercrombie Mike Jefffries has been in the news, it has reignited conversations about the company and their shady business practices since their inception. A&F has been mired in controversy for over a decade. In my book Decentering ⚪️ness in the Workplace, I talked about A&F and think they’re a great case study to understand and examine *exclusive* business practices. From their ⚪️-centered hiring practices (under the guise of hiring for the “All-American look”) to the exclusionary comments made by Jeffries throughout the years, the chickens have now come home to roost 👀 [Video Description: Black woman with blonde curly twist out and leopard top talks about Abercrombie and Fitch’s exclusive business practices.] #InclusivePractices #ExclusivePractices #Diversity #DEI