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For brands and agencies alike, 'festive season' often starts well before the actual festivities. Yesterday leading marketers, brand managers and creative minds from across the country gathered at Social Samosa’s #FestiveMarketingCamp to celebrate festival marketing. Sharing the sentiment of majority of Indians, festivals are a deeply personal passion point for me. I’ve traveled across the length and breadth of the country to experience festivals from all around. This passion has trickled down to my team, inspiring them to create even more impactful and culturally relevant festive campaigns. At Motley, each of us have always believed that brands can do so much better with their festive campaigns with a deeper connect with the cultural nuances, and their relevance with the brand. Yesterday’s camp further reinforced this belief, solidifying our collective passion for crafting meaningful and memorable festive campaigns. PC: The slide that had us in splits by Nishanth Ananthram

🎀Today, I took a trip down memory lane with a Coca-Cola ad that harkened back to a time before AI. It was a reminder of the power of simple storytelling and genuine emotion. In 2016, Coca-Cola's strategy to promote their brand in Japan during Christmas: they don't just wrap gifts - they make their bottles become the gifts. These ingenious labels transform into perfect Christmas bows, adding a touch of magic to holiday celebrations. The idea was such a hit that it became a yearly Christmas tradition. These creative designs made the bottles more than just a beverage – they became a symbol of joy, celebration, and thoughtful gift-giving during the holidays. This brilliant strategy not only elevates the aesthetic appeal of Coca-Cola products but also deepens their emotional connection with customers, associating the brand with the magic and warmth of Christmas. It’s a celebration in every sip and a gift in every bottle.🎀 #cocacola #christmas #strategy #marketing #building #openhapiness Cocacola Now

🎄 "The World Needs More Santas” - A Timeless Reminder from The Coca-Cola Company 🎅 🥤 An Ad from last Christmas, by Coca-Cola tugged at our heartstrings with a powerful message: The world doesn’t just need one Santa, it needs all of us to become Santas. Their 2023 campaign highlights, the essence of Christmas lies in the moments of connection. But there is more to it (the behind the curtain strategy): ⛄ 1. Coca-Cola redefines product relevance by tying soda—a summer drink—to Christmas through decades of consistent storytelling. They’ve made it seasonless and universally nostalgic. (Creating a sense a belonging too!) 2. The campaign leverages “borrowed symbolism”—Santa Claus is a global icon, yet Coca-Cola has positioned itself as his partner, seamlessly owning the narrative. 3. It’s a study in minimal branding: The product is almost invisible but visible in background, proving that emotional association drives stronger recall than overt promotion. 4. Universal simplicity wins: By focusing on kindness—a value every culture resonates with—they ensure global relevance without tailoring regionally. 5. Emotion over transaction: This isn’t about conversions; it’s about Coca-Cola becoming synonymous with Christmas joy, embedding the brand in cultural rituals. Let this be our reminder this season: We all have the power to create magic, to be someone’s Santa, and to make the world just a little bit brighter. ✨ #CocaCola #ChristmasSpirit #KindnessMatters #TheWorldNeedsMoreSantas #MarketingWithPurpose #Storytelling #christmas #2025 #2024 #merrychristmas #seasonsgreetings #newyear #gifts #kindness #spirit #joy #marketing #branding #purpose #inspiring #ads #advertisement #campaigns #psychology #strategy #seasonofgiving #holidays #beverage

Timeless Lessons: Rediscovering Iconic Ads Day 2 Coca-Cola's "Hilltop" ad from 1971 is renowned for its message of unity and peace. Featuring a diverse group of people singing "I'd Like to Buy the World a Coke," it became an anthem for harmony and global togetherness. The ad resonated deeply with audiences worldwide, enhancing Coca-Cola's brand image as a symbol of happiness and community. Key Takeaways: Universal Themes: Tap into themes like unity and peace with broad, emotional appeal. Music: Utilize memorable music to create an emotional connection and enhance recall. Diversity: Showcase diverse groups to promote inclusivity and global reach. By focusing on a universal message and inclusive imagery, Coca-Cola positioned itself as a global unifier. Let’s aim to create content that transcends boundaries and connects on a human level. #cocacola #hilltopad #globalunity #branding #advertising #marketing #ad #advertising

It's better to be distinctive than different. To be distinctive, is to be uniquely different. It's to be different in a way that only applies to you. When you're distinctive, one only needs to see a small part of you, to know it's you. Paris is distinctive. Only Paris is Paris. Every corner of Paris oozes Paris. Coca Cola is distinctive. Only Coca Cola is Coca Cola. They can run an ad and not even show the product, and you know it's an ad for Coke. Nirvana was distinctive. Only Nirvana was Nirvana. You can listen to half a second of any song from any of their albums and it's clear you're hearing a Nirvana song. So, when thinking of how to set yourself apart, don't just think of being different. Think of being different in a way that's distinctively you. #brandbuilding #b2bmarketing #marketingstrategy

🎄🎅 Keeping brand in the Christmas spirit, let’s have a little fun. 🤶🎄 A great brand will have a human type of personality that keeps them likeable and easy to engage with. So basing your brand on it’s personality…. What would your brand like for Christmas? An example could be Coca-Cola. If Coca-Cola were human, it might enjoy gifts that reflect its innocent persona with its vibrant and refreshing personality. It might like to receive: 👠 A stylish red and white wardrobe - To match its iconic colours. 🎶 Tickets to a global music festival - They love to bring people together, and what better way than through music? 🍲 A personalised recipe book - Featuring creative ways to use in cooking and cocktails. 🧳 A travel package - To explore new places and spread joy around the world. So go on name a brand or even your own brand and let me know what it would like for Christmas. #ChristmasFun #BrandArchetype #BrandFun #BrandStrategy The Coca-Cola Company

I’m going to tell you something so subtle that it’s impossible to see it during the day... Yesterday, I got together with 2 friends to do what friends do on a Saturday night when they haven’t seen each other for several days; laugh, drink beer, and repeat old jokes... And besides the fact that they are two extraordinary people and one of them has been featured in Forbes Uruguay, what caught their attention was my TAG Heuer with the The HEINEKEN Company design on it. They asked how I got Heineken on my watch, how good it looked... how it reminded them of a Heineken advertisement, and so on... And that sparked a 5-minute conversation about that beer brand... But the most interesting part was that while sitting at the bar, when we turned to the bartender, all three of us asked if they served Heineken there... Then we drank and laughed, and the night went on... But the subtle, the interesting thing about this was that from an image on my watch, the behavior of three people was altered... The Heineken brand "took over" our minds and behavior, we were influenced by a simple image on my watch... And this is the psychological power of subtleties, this is the power of getting tiny details deep inside our brains and pressing the button from there. Using smartwatches to influence behavior is as simple as it is effective, it could work for you too. Have a great day. #loyalty #marketingideas #loyaltyprograms #heineken #tagheuer

Coca-Cola Japan’s 2016 Christmas Campaign: 𝘽𝙤𝙬-𝙩𝙡𝙚 𝙂𝙚𝙣𝙞𝙪𝙨! In 2016, Coca-Cola Japan didn’t just 𝑤𝑟𝑎𝑝 𝑢𝑝 𝑡ℎ𝑒 𝑦𝑒𝑎𝑟; 𝑡ℎ𝑒𝑦 𝑤𝑟𝑎𝑝𝑝𝑒𝑑 𝑢𝑝 𝑡ℎ𝑒𝑖𝑟 𝑏𝑜𝑡𝑡𝑙𝑒𝑠 – literally! Their limited-edition festive bottles came with ribbon labels that transformed into adorable bows when peeled correctly. A drink that dressed better than you at Christmas dinner? Classic Coca-Cola! But the magic didn’t stop there. It was a masterclass in seasonal marketing: heartwarming nostalgia, interactive packaging, and the kind of fun that could make even the Grinch crack a smile. The campaign screamed, “Coca-Cola owns Christmas!” (Sorry, Santa.) With a clever nod to gift-giving, these bottles didn’t just quench thirst; they quenched our thirst for holiday spirit and share-worthy Instagram moments. Suddenly, buying Coke wasn’t just refreshing—it was a festive event. Coca-Cola Bottlers Japan Inc. proved that marketing doesn’t need to reinvent the wheel—just tie a bow on it. This campaign was a fizzy mix of creativity and joy, leaving us all saying, "Why can’t my presents look this cool?" Cheers to the real MVP of Christmas: a bottle of Coke. 🥤 The Coca-Cola Company #Cocacola #coke #openacoke #christmasmarketing #marketingcampaign #christmascampaigns #geniusmarketing #marketingminds #cocacolajapan

"I'd Like to Buy the World a Coke" - The Campaign That United a Generation In 1971, The Coca-Cola Company launched the iconic "I'd Like to Buy the World a Coke" campaign, created by agency - McCann Worldgroup. This groundbreaking campaign aimed to convey a message of unity and peace through the simple act of sharing a Coke. The ads featured people from different cultures and backgrounds coming together on a hilltop, singing the now-famous jingle about buying the world a Coke and living in harmony. The imagery and music created a powerful emotional connection that resonated deeply with audiences around the globe. The impact was profound. "I'd Like to Buy the World a Coke" not only boosted Coca-Cola's sales but also solidified its position as a brand that promotes happiness and unity. The campaign remains a timeless symbol of Coca-Cola's commitment to bringing people together. Takeaways for Brands: Universal Messages: Tap into universal themes like unity and peace to create lasting emotional connections. Memorable Music: A powerful jingle can transcend cultural barriers and enhance brand recall. If you're a brand looking to get top-quality video animations and graphics, checkout our creative portfolio using the link in our bio. And, FOLLOW Hinnacle for more such insightful content! #beverage #cocacola #commitment #brandidentity

𝐍𝐨𝐭 𝐉𝐮𝐬𝐭 𝐚 𝐃𝐫𝐢𝐧𝐤: The Coca-Cola Company ‘s 𝐒𝐞𝐜𝐫𝐞𝐭 𝐭𝐨 𝐓𝐢𝐦𝐞𝐥𝐞𝐬𝐬 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐔𝐧𝐬𝐡𝐚𝐤𝐚𝐛𝐥𝐞 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 Since 1886, Coca-Cola hasn’t just been quenching thirst—it’s been creating moments. Whether it’s a sip on a scorching day or sharing a Coke at a celebration, it’s always been about experiences. And the genius? They turned their product into a feeling—happiness in a bottle. The iconic red, that unmistakable bottle design—Coke made sure you could spot it from miles away. But they didn’t stop at consistency. They evolved—connecting with every generation. From the nostalgia of vintage ads to Gen Z TikTok challenges, campaigns like ‘Share a Coke’ made it personal and kept them relevant. 💡 𝐖𝐡𝐚𝐭 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬 𝐂𝐚𝐧 𝐋𝐞𝐚𝐫𝐧: • Create emotional connections. Your audience doesn’t just want a product—they want an experience. • Stay timeless, yet adaptable. Innovate while keeping your core values intact. 📌 𝐘𝐨𝐮𝐫 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: Ask yourself, Is my brand just a service/product, or am I building memories? Because loyalty comes from the heart, not the wallet. Make your brand unforgettable. Build trust, spark joy, and stay in the conversation. #BrandStrategy #EmotionalMarketing #CocaCola #CustomerExperience #TimelessBrands