National Telecommunications and Information Administration (NTIA)’s Post

"...several recent studies have documented large errors in online opt-in surveys due to the presence of so-called “bogus respondents.” These respondents do not answer questions sincerely; instead, they attempt to complete surveys with as little effort as possible to earn money or other rewards." Whenever I used online samples, I restricted access to only those with US IP addresses, but also developed a procedure for eliminating respondents who took the survey too quickly (most likely to be those completing survey ASAP for money). I'd be shocked if there is no systematic way for handling respondents like that and analysts just keep all respondent data for analysis just because. Bad quality data can lead to bad inferences. #marketresearch #consumerinsights #consumerbehavior #surveys #surveyresearch #dataanalysis #qualitativeresearch #research #marketing https://lnkd.in/gJidysbJ

The Affordable Connectivity Program (ACP) has made a real impact, with new Census data revealing that over 6 million Americans have gained internet access through this initiative. By lowering costs and expanding access, ACP is helping bridge the digital divide, ensuring more people can stay connected for work, education, and essential services. Learn how the ACP is changing lives and what this means for the future of connectivity in the U.S. https://hubs.li/Q02V1Vdr0 #DigitalEquity #BroadbandAccess #ACP #InternetForAll

Explore the latest insights from the U.S. Census Bureau on improving broadband access in tribal areas. This article explores the efforts and impacts of expanding connectivity, empowering communities with vital resources. Learn more about bridging the digital divide! https://hubs.li/Q02DjFD70

Important demographic information on the distinctions re. how we view the role of the government.

Thanks to the advancements in #technology and #SocialMedia, collecting surveys from a large group of people has become much easier, but not without its issues. According to a study done by the Pew Research Center, a popular ‘opt-in’ method of collecting poll data has been resulting in #misinformation and unreliable data. This polarized worst for minorities with data being misrepresented by roughly 25%. Polls are meant to give insight on how to better connect or service a target demographic, whether it is for outreach or policy analysis, and if misrepresented data is in the mix that hurts everyone. Although it's stated that this skewed data was caused by “bogus respondents”, if there is no active attempt for randomized sample size the results will be highly at risk.

I was looking through 538’s rankings of pollsters and what struck me is how many of them there are. The barriers to entry for pollsters are perhaps at the lowest they’ve ever been - it’s cheap to field “nationally representative” surveys. But it appears that opt-in panels simply create more “bogus responding” than probability based panels. It doesn’t mean you should never use opt-in panels. But you might have to do a lot more work to get fewer bogus respondents - which means cost will go up. But also: if you see a survey result that shocks you, look for the methodology section. You can usually figure out how that shocking result came about. https://lnkd.in/g_fSNrjp

Why do polls vary so much? The longer answer uses the “Total Survey Error Approach” to look at each stage of a poll: coverage, sampling, nonresponse, measurement, and post-survey analysis. The first step is coverage, which means how much of the population—in this case, voters—the pollster could possibly contact. You want as much coverage as possible in a survey, which means accessing as much of the population as possible. The ability to contact a wide swath of voters varies by how the survey is conducted. CNN/SSRS and CBS News/YouGov are both online-based polls, but their coverage is quite different. CNN/SSRS uses an online panel recruited using “probability” methods like postal-mail-address selection, meaning most voters have a chance to be recruited. CBS News/YouGov uses an “opt-in” online panel, which generally means people have volunteered to take surveys by signing up on a website. Coverage is generally much lower, or at least less systematic, using opt-in panels than with probability-based panels. But critically, both surveys are limited to covering voters who are willing to take surveys online. #coverage #sampling #nonresponse #measurement and #post_survey analysis. https://lnkd.in/djRyjUxB

I have been speaking with lot's of Data leaders about our Technology census and the interesting data and insights it has given. There has been a common theme throughout... 👀 They are shocked to learn that 39% of participants in our census typically take a new role every 1-2 years 😲. So put your ping pong table and free office fruit away for a minute and think, how are you keeping your teams happy and motivated to stay for the longer term. 🏓 🍊 What are you doing to tackle this trend in your tech teams? Comment below 💬 #technologycensus #employeesatisfaction #pingpong #officefruit

What's new in digital equity this week? - $67 million for North Carolina - More states see BEAD proposals accepted (find out who!) - Census data offers insights on digital divide Read more: https://buff.ly/3Vrpxny #DigitalEquity #DigitalDivide

Watch and get the facts about the US population and how America lives. The more we know, the better voters we can be.