The revamped FLANNELS app is very, very good.
Really good timing getting this out pre-Christmas as well…
FLANNELS, being Frasers Group’s luxury offering, now has a revamped mobile-app that offers a lot more of a luxury experience.
It looks and feels clean, immersive and effortless.
Some clever features I noticed:-
• a ‘preferences’ tab, enabling shoppers to select their preferred brands and product types to see — coupled with a strong customer data and analytics offering, this will be really useful in enabling Flannel’s to offer hyper-personalised experiences without doing too much analysis - if customers fill this out. The customer’s preferences appear at the top of the screen for them to get quick and easy access to, and my favourite designers can be toggled through slightly lower down the page
• a stores tab in the top right corner, enabling you to see how far away you are from your nearest store and the opening hours (this will be amazing if they manage to tie it into their inventory, giving customers visibility of their product availability across stores as well as their warehouses)
• decent product recommendations based on my personal previous purchases and browsing history
• buy now pay later services through the Frasers Plus offering — enabling customers to split the costs of their purchases — linked to loyalty rewards
• seasonal gift tabs (e.g. Christmas), with recommended products for different gift receivers
Frasers approach to innovation and their emphasis on providing incredible retail experiences is refreshing. They’ve recently won awards for their approach to Personalisation & Customer Experience, and it’s clear that this is a focus point for them.
And, their Product Oriented Delivery approach naturally means that they’ll be super close to their customer’s and their feedback, as well as keeping their eyes and ears close to tech advancements, thus they’ll be able to quickly and continuously make improvements to their offering.
Great, great new app. Frasers Group’s ‘Monolith To MACH’ journey is absolutely revolutationary for them as a multi-brand retail group — adopting a best-in-breed approach to their commerce stack, to create the best retail experiences for their customers.
FLANNELS App Redefined🔥
Step into luxury with the all-new FLANNELS app—your ultimate destination for high-end fashion. Featuring a new design, hyper-personalised enhancements, and intuitive navigation, it offers a seamless shopping experience across the most coveted luxury and contemporary streetwear collections in men's, women's, and kids.
As the latest development in Frasers Group's digital elevation, the FLANNELS App redefines shopping, delivering an unmatched, immersive in-app experience.
Download the app today either on your Google, Android, or Apple device.
#MonolithToMACH #FrasersGroup
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