OCTO - Open Connectivity for Tours, Activities and Attractions’ Post

🆘 If you work in the attraction, tour or activities space, then you’ve probably experienced the TEDIOUS process of working with content. Gobs of man hours are spent sharing spreadsheets to update the attraction’s description, details of the offer, hours, etc.(!). Asset libraries and portals can be just as cumbersome. 😡 Well good news, OCTO is here to help! 🙌 Currently, there are no standards in our sector to organize and streamline content management over an API, but we’re changing that. We have a mix of experts in the industry working together on the new Content Capability, and a draft is in the works. 📩 Want to learn more? Reach out to us at sayhello@octo.travel or join us at Arival in San Diego on September 30th. 🔁 Please share this with your marketing, trade, and prod/tech teams - & join OCTO to stay in the know and provide direct feedback. Early shoutout to our current team leads Christian Watts, Dominic Martinkevic, Ben Smithart, & Christopher Lovatt for their ongoing efforts on the first proposed draft, and thanks to Melanie White for a prelim review of it. More to come. 🔗www.octo.travel #OCTO #OCTOMembership #Attractions #Tours #Experiences #API #ContentIntegration #ArivalSanDiego #TravelTech

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