Oen Michael Hammonds’ Post

The Future of Advertising is Here! Discover how AI is revolutionizing Connected TV (CTV) and changing the game for advertisers . Read the latest article to learn more! 🚀 #CTV #AI #Advertising #Marketing

Imagine your television as more than entertainment, but a way for advertisers to reach you. Though Connected TV is introducing this in the U.S., its full potential isn't recognized due to it not being a simple click away. Welcome the era of AI-Driven Attribution, the key to unlocking Connected TV's potential and making precise marketing decisions. The future is here and it's bright. Are you ready to lead intelligently and make an impact? #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies

🚀 Dive into the future of advertising with data-driven TV! Discover how it targets your audience better, boosts ad impact, and cuts costs. 📊💡 Are you ready to revolutionize your marketing strategy? Comment your thoughts below! #DataDriven #MarketingRevolution Original article: https://lnkd.in/efqmvBME

📺 "What's the impact of TV ads?" 📺 Learn how to effectively answer this and to accurately measure your offline marketing channels👇 Course link: https://lnkd.in/dk5ExkiW #digitalmarketing #marketing #tvads #mmm

The way people watch Connected TV ads, you’d think they were hypnotized. That’s because AI analytics have made ads more relevant to viewers than ever before, so they’re held spellbound by what you have to say. #digitalmarketing #marketingtrends #digitaltrends

Alright, here’s the real scoop on Scott Schiller’s interview on The ADOTAT Show – and let’s just say, he didn’t hold back. If you’re in ad tech, media, or anything resembling a digital platform, you’ll want to see what Scott had to say, because he’s got insights that could make your data dashboard blush. Schiller brings in the big names and hits hard: Amazon, Google, The Walt Disney Company, Netflix (yep, he called them the “Mongolian Army” of streaming), The Trade Desk, TikTok, Spotify, HBO, Publicis – they’re all here. Add to that Tony Robbins, Stephen Colbert, Jimmy Kimmel, Jennifer Aniston’s sweater (it’s relevant, trust me), Lou Paskalis, and Evan Shapīro from NYU, and you’ve got a who’s who of media’s elite. Schiller pulls them all together to make one thing clear: ad tech’s obsession with “perfect metrics” is blinding everyone to what really matters – consumers who just want ads that don’t make them hit “skip.” Some highlights: Schiller’s take on #AI? “It’s a tool, not the second coming,” he deadpans, as ad tech folks cling to #machine learning like it’s going to singlehandedly solve engagement. And then there’s the bit on mentorship: “Mentorship isn’t a deli counter,” he laughs. “You don’t just take a number and ask for a CEO intro. It’s a relationship, people.” He’s fed up with the transactional mindset that’s creeping into the industry and makes a case for good, old-fashioned listening. Scott’s stance? Let’s cut the #buzzwords, stop worshipping at the altar of “#precision,” and make #advertising human again. It’s time for ad tech to drop the nonsense and remember what’s actually driving the industry – a reality Scott’s all too happy to share. Get the full scoop on The ADOTAT Show, where Schiller dishes out unfiltered truths with a dose of hard-earned wisdom. This isn’t your standard industry fluff piece; it’s Schiller unplugged, with all the names, insights, and side-eye the ad world needs right now. https://lnkd.in/g5fvsanW A massive tip of the hat to our top-shelf sponsors, Origin and Troutman Amin LLP Amin. They’re not just sponsors; they’re the lifeblood keeping this media machine caffeinated and running at warp speed. Origin’s out here rewriting the rules of CTV, making sure our streaming ads don’t just show up—they show out. And Troutman Amin? They’re making the legal side of the ad world look smooth and savvy, like only they can. Eric J. Troutman Fred Godfrey We couldn’t do it without you. Stay bold, stay curious, and—frankly—stay as generous as you are right now.

🎥 Drop Everything: Today’s the Day! 🎥 The latest episode of The ADOTAT Show is LIVE—and you’re going to want to watch this one. Pesach Lattin goes toe-to-toe with Jonathan Moffie, of streamr.ai, the Gen #AI mastermind who’s making it possible for your local cupcake shop (yes, really) to run ads on CTV for the cost of a fancy dinner. Here’s what’s on the menu: ✨ Gen AI-powered ads that are shaking up small business marketing—are they the next big thing or just digital karaoke night? 🤖 The truth about privacy in ad tech—are users really concerned, or do they just want better ads and free content? 📺 Why those blank CTV ad slots might finally disappear, replaced by ads that actually make sense (or at least try to). Moffie doesn’t hold back, and neither does Pesach, with sharp questions, witty banter, and more insights than you’d think possible in a single episode. Whether you’re a CTV insider or just curious about how Gen AI is rewriting the ad playbook, this one’s for you. Watch now, laugh a little, learn a lot—and join the conversation! #TheADOTATShow #GenAI #CTV #SmallBusinessAdvertising #Innovation This episode wouldn’t be possible without the support of our incredible sponsors: Incremental (incremental.com)—revolutionizing growth measurement and proving that smarter insights drive better outcomes. David Pollet Origin—leading the charge in CTV innovation and proving that bold ideas create big opportunities. Fred Godfrey Troutman Amin LLP Amin—pioneers in legal and strategic expertise, ensuring your next big move is the right one. Eric J. Troutman Puja J. Amin We’re proud to work with brands that don’t just support innovation—they embody it. Thank you for partnering with us to bring this episode to life! https://lnkd.in/gwHbSc7B

Why do we still remember the old ads only? Maybe we were not having a way to skip them that's why! At that time, the only medium we saw video ads was TV. Still the marketers made justice with the same so that people don't atleast change the channel on TV. #advertising #marketing

Seismic shifts are taking place in the world of TV and video. By embracing the evolution of these channels, marketing teams can better reach a consumer base that's increasingly video-first and device-agnostic. #Adtech #DigitalAdvertising

3 key trends that drove CTV advertising innovation this year https://ift.tt/YEUdwnp Connected TV is more popular than ever, and the rise of FAST channels, generative AI and strategic full-funnel marketing has made CTV a top advertising medium. via Latest News - Ad Age https://ift.tt/8zoviIx November 22, 2024 at 01:08AM https://ift.tt/xGy3fEB