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Using AI might be cost effective and fast, but it can hugely damage your brand equity. Since the barrier to entry is so low, your audience will perceive its value in the same way. Anyone can make AI content, but when scrutinised (which it will be), these images fall flat. Right now, authenticity is one of the most important elements of your brand. How much do you value your customer? Enough to put the effort in to delight them with something original and resonant, or are you simply filling the social media ‘void’ with content, hoping something will stick. Tina Marshall agrees, what do you think?

The personal is professional. And people aren't going anywhere. Unfiltered content is on the rise because it's: - Refreshing - Relatable - REAL As more incredible AI tools roll out the more important it will to highlight the human side of your business. People are already conducting Google searches with "before 2023:" to filter out the rise of AI regurgitated (generated) content. The human connection, first-hand experience, authentic storytelling and relationships will be what stands out and makes the differences. We can spot AI generated text and graphics because of the "just too perfect" look and sound and we label it "fake." Combatting fakeness with require imperfect messy personal content. That's why we love reality TV shows. That's why we love Behind the Scenes. That's why we love to follow our favorite influencer. It's a reminder that we're all just doing this thing called life.

"Is AI the artist we've been waiting for?" 🎨✨ As we delve into the world of content generation, ensuring ethical AI practices is more crucial than ever. ⚖️ Here’s why: - Transparency: Users deserve to know when AI is involved in content creation. - Bias Mitigation: AI must be trained on diverse datasets to eliminate unfair biases. - Accountability: Brands need to take responsibility for the content generated by AI. 🔍 Did you know? Over 70% of content creators are concerned about job displacement due to AI, yet collaboration can lead to innovative results! 🌍🤝 Ready to harness the power of ethical AI in your brand storytelling? Join Collabtree to connect with top influencers who can elevate your content strategy while keeping ethics at the forefront! Check us out: https://collabtr.ee #ethicalai #contentgeneration #collabtree #influencermarketing #aiforbrands

Social Media News: In 2024, there's a shift towards originality and transparency in social media content. Authenticity is key! 🌟✨ #originalcontent #transparency This post was created almost entirely with AI. Check out my comment below for the breakdown.

I have friends who want to create content with AI but are afraid of being seen as unethical. Ethics is a nuanced thing. Often, there is no clear right or wrong answer. I developed this free guide to help them decide how to use AI. It has practical tips that you can use today. Go ahead and download a copy for yourself! #AI #contentcreation #artificialintelligence #AIethics s://https://lnkd.in/eeKieejv

I'm noticing a trend of more and more companies using AI. Cool, that's not necessarily a bad thing. What is bad is the content and lack of editing that comes with using AI. If you don't even bother to edit the content, add your own twist to it, make it your own... what's the point? It's just repeating what others have said and is adding nothing of value to the conversation and I don't know about others. I'm tired, absolutely tired, of wasting my time on lazy content. Stop wasting your audiences time and add some personality to your content. We need some humanity back in this world. 🖤 #infantry2pr #communication #brandbuilding #marketing #socialmedia

This article delves into the ways AI is reshaping the role of a content creator, detailing its influence on various aspects of production, based on my own experience leading a company investing in social media creators

If you think having AI write your content is a good idea, think again. Creativity is an energy exchange. If you didn’t put any effort into writing something, do you think anyone will put any effort into reading it? This stuff takes time y’all. Creativity cannot be microwaved. Yes, AI things mimic the real thing pretty well, but soon, people’s eyes will become trained to it. Remember visual effects in movies in the 1990s? Remember how we bought it as reality? Just watch them back today and they now seem really fake. The same thing will happen with all this fluff being generated today. Time will tell who actually put in the creative effort. There is a simple formula for social media engagement that will never fail: Great content (creativity) x target audience (customers) = relational growth outcomes (results)

🌟 Chris Decker ⚡: Another well-crafted and thoughtful post! 👏 My perspective leans toward the fascinating challenge of distinguishing AI-generated content from human-generated content. It’s akin to discerning math numbers produced by a calculator versus those calculated manually. What intrigues me most is the subtle yet crucial difference: human flaws. When we create content, our imperfections—our quirks, biases, and occasional slip-ups—shine through. These idiosyncrasies make our work relatable and authentic. On the flip side, AI-generated content often appears too perfect. It lacks the charming hiccups that reveal our humanity. Is this distinction a boon or a bane? Perhaps it’s both. While AI’s precision can elevate quality, we mustn’t lose sight of the beauty in our human imperfections. After all, imperfection is what makes us wonderfully unique. What are your thoughts? Let’s keep the conversation going! 💬

Such an interesting angle when considering AI content generation. Shout out to Dove, what an excellent advertisement. https://lnkd.in/gn8nnGZj #beautystandards #dove #ai #content