OLA Branding’s Post

FYI: World Out-of-home Organization will hold first in-person European Regional Forum November 4-6 in Milan: This comes at a time when according to WOO’s latest Global Expenditure Survey, Europe has overtaken North America in terms of size of market by revenue, reflecting its position as the test bed for many of the most exciting developments and innovations in the industry, especially in rapidly-growing digital Out of Home (DOOH.) This too, is […] #DOOH #digitalbillboards #digitalsignage

Slowly spreading our smart technologies in Croatia, near the beautiful town Split

FYI: World Out-of-home Organization will hold first in-person European Regional Forum November 4-6 in Milan: This comes at a time when according to WOO’s latest Global Expenditure Survey, Europe has overtaken North America in terms of size of market by revenue, reflecting its position as the test bed for many of the most exciting developments and innovations in the industry, especially in rapidly-growing digital Out of Home (DOOH.) This too, is […] #DOOH #digitalbillboards #digitalsignage

There’s never been a more exciting time to be in OOH This week Mo Moubayed and I travelled to sunny San Diego for the OAAA 2024 OOH Media conference. Here are my top takeaways from the two days:  @Anna Bager’s stirring call to action to open the conference. In the face of digital advertising hegemony, growth for OOH will come from deeper collaboration, speaking as a unified industry and embracing new technologies and digital expansion OOH is more resilient than ever. @Laura Brandes from @Magna showed that OOH is the only traditional media channel with any form of growth in 2023, with linear, radio, print and TV all declining. The key reasons for this: digitisation, innovation, automation and sustainability.  Emerging markets will lead growth. @GroupM’s prediction is that China will be #1 in OOH in 2024, pushing the US back to #2. What will this mean for the industry, globally?  The global OOH industry network is strong, with great shared understanding of the challenges and opportunities in front of us. It was amazing to catch up with old friends like Jeremy Male Mike C. Cedric Bernard Sarah Parkes Tom Goddard Bob McCuin James Bicknell Barry Frey Christine Hanke Lanziano Clive Punter Kristopher Bistre Arran Javed Valerie Vespa Marc Miller Matthew Dearden and so many more and have the chance to meet new faces like Deakin Bell Katie Burwell Iva Anic Hussein Khader and recognise the moments It was fantastic to be a part of such a vibrant discussion about the industry on a global scale, and I left more certain than ever that future growth in OOH will be inextricably linked with integration of digital innovation and data analytics tools. Independent verification and Veridooh will be central to this story. This is our moment! Mo MoubayedJeremy Y.Jeff GundermanAlexander FlemingPete GoldringNick Wong IMG_5288 (1).jpg  

Your device might be down but JCDecaux's programmatic network is still up and running 😉 JCDecaux Programmatic is a powerful, in the moment solution for ambitious brands wanting to leverage cultural events to increase brand engagement. Contextually relevant messaging is also proven to drive sales. "The Moments of Truth" study found that dynamic digital Out-of-Home campaigns can deliver a 16% sales uplift. #changetheconversation #programmaticadvertising #marketinginthemoment

Your device might be down but JCDecaux's programmatic network is still up and running 😉 JCDecaux Programmatic is a powerful, in the moment solution for ambitious brands wanting to leverage cultural events to increase brand engagement. Contextually relevant messaging is also proven to drive sales. "The Moments of Truth" study found that dynamic digital Out-of-Home campaigns can deliver a 16% sales uplift. #changetheconversation #programmaticadvertising #marketinginthemoment

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Transform Your Brand with Billboard Advertising in Africa via Rideve Media In the competitive market of Africa, establishing a brand's presence can be daunting. Rideve Media emerges as a strategic partner for companies aiming to dominate the billboard advertising scene across the continent. Here’s how Rideve Media can amplify your brand’s impact: 1. Strategic Locations: By identifying high-traffic areas in major African cities, Rideve Media ensures your advertisements receive maximum exposure, enhancing your brand’s visibility. 2. Cultural Connection: Understanding the diverse cultural landscape of Africa, Rideve Media customizes your message to resonate with local audiences, fostering a stronger connection between your brand and its potential customers. 3. Seamless Execution: Rideve Media streamlines the process of billboard advertising, from the initial design to the final deployment, simplifying cross-continental marketing efforts and ensuring a smooth execution. For a transformative outdoor advertising experience, contact Rideve Media today. Let's elevate your brand together and make it a landmark across Africa! #RideveMedia #billboards #billboardadvertising #africanentrepreneur #expansion #expansionstrategies #brandvisibility

Superloop’s 'Ads at Record Speeds’ campaign with Leo Burnett Australia and Zenith Media Australia deviates from the traditional 30- and 15-second spots, timing specific messages to the exact hundredth of a second to match famous sporting record speeds. Ben Colman, chief marketing officer at Superloop, said, “Superloop is all about record-breaking internet speed at outstanding value. We’re on the internet, so we’re just joining the conversation at an opportune moment in the calendar. We like to play, so we’re always going to be a bit cheeky when we enter the chat.” James Beswick and Rowan Foxcroft, associate creative directors at Leo Burnett Australia, also said, “Seeing as some people in Paris are attempting to do things at record speeds, we thought we’d challenge Broden and Madeleine to talk about Superloop’s incredible speeds at record speeds, too. Unfortunately for Broden, that involved him running a literal marathon whilst doing so.” #marketing  #adcampaign  #australia ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Barcelona's approach serves as a beacon for businesses navigating the complexities of modern marketing. By prioritizing #authenticity, #engagement, and #innovation, they provide a blueprint for success in #connecting with audiences and staying #relevant amidst evolving trends. Businesses can learn from Barcelona's strategies to cultivate meaningful connections and remain ahead of the curve in today's competitive digital landscape. Subscribe to our YouTube channel for the full video! Follow for more insights like this! 🔗- https://buff.ly/4aGrjae 🌐 - www.shortstereo.com 🤝 - https://buff.ly/3J1IveL #barcelona #marketingstrategy #brandvalue #brandidentity #branding #marketvalue #brandstrength #marketing #socialmediamarketing #smm #digitalmarketing #shortstereo #stereotalks