Vincenzo Punzo’s Post

Did you know? 🇺🇸📊 In 2023, Netflix saw 105 billion+ hours watched and over 10,000 active titles in the U.S. alone! 📈🎥 With 68% of titles watched being movies and 35% consisting of original productions, it’s clear that diverse content is keeping viewers hooked. Interestingly, the Crime, Mystery & Thriller genre took the top spot, making up 20.8% of hours watched, while Comedy followed closely at 19.8%. 🕵️♂️🎭 On average, users spent 8.7k minutes watching content, with 2.8 billion hours clocked on Sundays alone! 📅🍿 Moreover, TV screens dominated the viewing experience at 66%, but mobile and computer screens are also key players, accounting for 21% and 12% of viewing, respectively. 📱💻 What’s more? Netflix saw a +13% growth in unique viewers compared to 2022! 🚀 At PlumResearch, we dig deep into metrics like these to help our partners stay ahead in the streaming industry. Ready to explore more insights or dive into a specific genre's performance? 📍Grazyna Gray and Jonathan Broughton are at MIPCOM Cannes right now, so come find them to chat in person! Can’t make it to Cannes? Let’s connect virtually—email us at mip24@plumresearch.com to schedule a meeting. MIP Markets - MIPCOM, MIPJUNIOR, MIP CANCUN & MIP LONDON #PlumResearch #StreamingTrends #Netflix #MIPCOM2024 #AudienceBehavior #EntertainmentData #OTT #ContentInsights

Netflix Engagement Report: People watched 90bn hours of Netflix in the second half of 2023 Link in the comments Bela Bajaria Greg Peters Ted Sarandos Marian Lee Netflix #mediabrief #Netflix #NetflixEngagementReport #digital #ott #research #marketing #media

In Part 1 of a 2-part series, we look at how Netflix is reviving older shows like Prison Break and Suits, years after they originally aired. Thanks to the "Netflix Effect" and its massive user base, these shows are finding new audiences. Media companies now have to decide whether to license their content to Netflix for wider exposure or keep it exclusive to their own platforms. https://lnkd.in/eDhe-QeM #streamingmedia #contentdistribution #tv #media #entertainment #prisonbreak

Ted Sarandos, Netflix co-chief executive, acknowledged last week on Tuesday that the company’s “lack of data and lack of transparency” had created an “environment of mistrust” in Hollywood. Really interesting article that discuss about the demand for more detailed performance data by writers and actors from streaming services like Netflix. This reflects a new and growing need for data-driven decision-making and negotiations in the entertainment sector. #DataAnalytics #BusinessIntelligence #Insights #DataAnalysis

Netflix's VP of Unscripted and Documentary Series, Larry Tanz, recently discussed the streaming giant's plans to expand its unscripted content offerings and dive deeper into competition series. As competition in the streaming space heats up, Netflix is strategically focusing on unscripted programming to attract and retain subscribers. Tanz highlighted the success of recent unscripted hits like "The Circle" and "Floor is Lava," emphasizing Netflix's commitment to delivering diverse and engaging content across genres. By investing in competition series, Netflix aims to capitalize on the growing popularity of reality TV and appeal to a broader audience. This move aligns with Netflix's data-driven approach, leveraging analytics to identify trends and preferences among viewers. I'm really intrigued to see how Netflix's expansion into competition series will impact its content strategy and subscriber growth. It's a testament to the ever-evolving landscape of streaming media and the importance of adapting to audience preferences. #Netflix #Streaming #Unscripted #CompetitionSeries #ContentStrategy #EntertainmentIndustry #MediaTrends

From Q3 2021 to Q1 2024, Netflix's total catalog has seen a steady increase in TV shows while the number of movies has remained relatively flat. This shift has led to a declining movie supply share within the platform's overall catalog. This trend is also evident in the demand data: TV shows consistently hold a higher demand share compared to movies, with TV demand surpassing movie demand in every quarter from Q1 2022 to Q1 2024. With Parrot Analytics' Content Panorama, you can explore how your competitors’ catalogs are evolving over time to identify whitespace opportunities and guide content investments.: Assess single or multiple platform catalogs’ size and composition, understand the TV show vs. movie share, genre distribution, and catalog age over time. Refine your analysis by availability market, platform type, and more. Find out more here: https://hubs.ly/Q02BxpCf0

👀 The Netflix H2 2023 viewing data report has arrived 👀 But what does it show? 🔍 Our analysts were quick to spot a 4% decrease in overall global viewer hours and an absence of top titles hitting similar figures as #TheNightAgent, #GinnyandGeorgia, or #TheGlory. 📺 But it's not quite as simple as the content not hitting the mark; shows like #OnePiece still achieved a large volume of viewing, just not quite as much as previous top titles. 💡 And the reason may not be one of quality, but one of account usage... The account-sharing crackdown has boosted Netflix's overall subscriber numbers and revenue, at the small and logical cost of account-level viewer hours. Simply put, if there are less people using your account, the account will watch less hours of content overall. Our research shows the high level of effectiveness of the account-sharing crackdown. For more information about this analysis and our take on the Netflix H2 report, please contact Matt Ross. Join the viewing revolution.

A really important consideration when comparing the recent 2023 H2 report from Netflix with the previous report from 2023 H1. Over this period Netflix rolled out a crackdown on account sharing which significantly reduced the amount of people who could access Netflix and view content via a friend or family's account. Over this period Netflix has achieved record subscriber growth, but overall consumption levels have dropped. It is our opinion that the crackdown on account sharing is a significant driver in both of these trends. This has implications on how service and content performance should be evaluated pre and post this crackdown.

thanks Howard Law for this summary. Some highlights with my comments below: "The Commission is now proposing to eliminate the broadcasters’ PNI programming obligations. It’s reasoning seems to be: -The foreign streamers are in the business of television drama, so if they have to make Canadian drama there will be more “PNI” shows without having to specifically require it. (Mark here: With many exceptions including, it doesn't mean they have to make dramas IN Canada. Major miss) -The Commission’s proposed changes to the definition of Canadian content will encourage the production of dramas (IMO, this is a stretch). (Mark here: Wishful thinking) Canadian broadcasters want to make less risky and more profitable content (the elephant in the room is the debt-laden Corus Entertainment, which has sought to satisfy their CanCon obligations with more reality and lifestyle television and fewer dramas). (Mark here: Who doesn't want to make anything for a reduced cost and higher returns? again, what does this mean for Dramas? nothing good i fear) Without a PNI spending quota, the production of Canadian dramas can still be encouraged by giving streamers and broadcasters extra credit for making dramas (i.e. a reduced overall budget for Canadian entertainment content in proportion to spending on drama). (Mark here: could be but devil will be in the details). Of most concern is the timing of (early Canadian election and/or bargaining with new US administration) and the possible amendments to ownership of the content. Canadian Content is content owned and controlled by Canadians, full stop. thoughts?

It's important to have your own principles - Minyoung KIM from Netflix "I think it's really important to really have our own principle and the philosophy in how we want to work, and what our mission actually is, and be able to really focus. So far, staying focused on our strategy of really entertaining the world, finding stories that are very locally authentic, that resonate with our local audience, but have the potential to really grow the audience outside of the home market. And that actually has worked really well for us. I think that is a traditional way of consuming entertainment. You know, the series was one thing, the film was another thing. But now, that barrier has sort of become very fluid. There's a lot more flexibility in the types of content people want to watch." Main Site: https://lnkd.in/gBbCSuWa Full YouTube Video: https://lnkd.in/guSbXe8P Newsletter Signup: https://lnkd.in/gWedr5RK LinkedIn Page: https://lnkd.in/dH-rpqXf #netflix #contentcreator #mediaproduction