Parrot Analytics’ Post

Netflix: where TV shows go to…live! With the recent news of USA’s White Collar getting a reboot on the back of all its Netflix viewing, it presents an interesting conundrum for the industry. How does one balance exclusivity with the clear benefits of licensing? I think we’re learning that the industry went too far in the exclusivity direction. After all, what made Hulu so successful in the early days is that it was a one-stop-shop for all the primetime shows one might need to catch up on. Now I think the pendulum is starting to swing back the other way. Here’s some interesting data from Parrot Analytics on the ownership breakdown of Netflix’s library.

Ever wondered how Netflix knows exactly what show to recommend next? In this video, we'll dive into the "secrets" behind Netflix recommendations, including reinforcement learning, group preferences, personal preferences, and binge watching habits. Find out how Netflix keeps you coming back for more! https://lnkd.in/dipGTA6p

Do you ever sit down to watch one show on Netflix, only to find yourself still in front of the screen hours later? (Robbie raises hand 🤚) It's by design. We all know that Netflix has done a great job at getting people to try streaming. The whole world streams now--and most people have had access to Netflix at some point. Awareness is no longer the big challenge. It's about retention. And the leading metric for retention is engagement. Subscribers who are consuming content are way less likely to cancel than subscribers who are inactive. Seems obvious. But many organizations that say 'retention' is their highest priority don't understand engagement at all. Disney is increasingly prioritizing 'hours per subscriber' as a means of both reducing churn and increasing ad revenue. It seems to be working. Newly released Nielsen data indicates that viewers are binging more than ever, at least as a percentage of total TV time (40.3% for June). It's about time. And it's a good reminder for any organization that's trying to figure out how to improve retention, which is everyone! #streamingwars #litrendingtopics Jake Perez

👀 The Netflix H2 2023 viewing data report has arrived 👀 But what does it show? 🔍 Our analysts were quick to spot a 4% decrease in overall global viewer hours and an absence of top titles hitting similar figures as #TheNightAgent, #GinnyandGeorgia, or #TheGlory. 📺 But it's not quite as simple as the content not hitting the mark; shows like #OnePiece still achieved a large volume of viewing, just not quite as much as previous top titles. 💡 And the reason may not be one of quality, but one of account usage... The account-sharing crackdown has boosted Netflix's overall subscriber numbers and revenue, at the small and logical cost of account-level viewer hours. Simply put, if there are less people using your account, the account will watch less hours of content overall. Our research shows the high level of effectiveness of the account-sharing crackdown. For more information about this analysis and our take on the Netflix H2 report, please contact Matt Ross. Join the viewing revolution.

A really important consideration when comparing the recent 2023 H2 report from Netflix with the previous report from 2023 H1. Over this period Netflix rolled out a crackdown on account sharing which significantly reduced the amount of people who could access Netflix and view content via a friend or family's account. Over this period Netflix has achieved record subscriber growth, but overall consumption levels have dropped. It is our opinion that the crackdown on account sharing is a significant driver in both of these trends. This has implications on how service and content performance should be evaluated pre and post this crackdown.

#StreamingInsights Caught in the endless scroll on #Netflix trying to pick what to watch next? You're not alone! #NikhilKamath recently sparked a fascinating conversation on this very dilemma, and it got me thinking 🤔💭. Delving into the paradox of choice and decision-making fatigue on Netflix, I've come across some eye-opening insights that shed light on our digital consumption patterns. With over 238.3 million global subscribers and an ever-expanding content budget, Netflix is not just about what we watch but how we choose. Surprisingly, it takes us an average of 18 minutes to decide!😅 Dive into the details in my blog, It's amazing what you can discover about our digital age dilemmas. #NetflixScroll #DigitalAge #DecisionMaking

Who Has the Best Economics in Convergent TV? Revenue per hour by TV content type, according to MoffettNathanson LLC: 1) Linear TV - $0.57 2) Peacock - $0.42 3) WarnerBros Discovery- $0.36 4) Hulu - $0.31 5) Disney+ - $0.28 6) Netflix - $0.27 Get all the numbers in our latest post: https://hubs.ly/Q02s5cBt0

💣 After dropping a bomb on traditional broadcast TV, are streamers like Netflix, Amazon and Disney learning lessons from old-school 'legacy media'? 📺 I find it fascinating that over the past few weeks and months many of the founding ideas of what streaming is seems to have begun to erode, or certainly evolve! Advertising has returned as a revenue stream. Streamers are looking for value - not just the BIG budget hits. Regional and national hits, with personality, are in vogue again. Could all of this help producers in the UK? Maybe, but it will take time. 📹 Be it true crime, popular science and history, reality, travel and so much more, UK producers are amongst the best in the world. My hope is that cost-effective, UK-specific content could bounce back in unscripted, and that we as an industry will still be here to service that! https://lnkd.in/ekpJDJQg

"Introducing our latest innovation: the Netflix Dashboard! 📊 Dive deep into the world of entertainment with comprehensive insights on your Netflix favorites. Our dashboard offers a user-friendly interface to explore country-wise usage patterns, ratings, release years, and durations for both movies and TV shows. 🎬 Uncover the top 10 genres captivating audiences globally, and gain valuable insights into the ever-evolving landscape of content preferences. With detailed analyses highlighting differences between movies and TV shows and providing a breakdown of total content by year, our dashboard empowers you to make informed decisions and stay ahead of the curve in the entertainment industry. 🌟 Discover the power of data-driven entertainment with Netflix Dashboard! #Netflix #DataAnalysis #EntertainmentInsights"

30 days, 30 subscriptions cut. No Netflix, Hulu, or Disney here. Let's choose knowledge over TV and invest wisely for growth. 💡💰  Stay tune as we drop another clip of my guest appearance on themindfitmethod #IntentionalLiving #MindfulSpending #IntentionalLiving #MindfulSpending #SubscriptionFree