ONICON Incorporated’s Post

The Fall Season is just getting started. New events along with Scarowinds. Best of all, it is all included with one ticket! Let’s talk about how we can help you provide fun to your employees. #carowinds #sixflagsentertainment #fallseasonfun #employeeoutings Libba.barrineau@carowinds.com

𝐀𝐫𝐞 𝐲𝐨𝐮𝐫 𝐕𝐈𝐏 𝐜𝐨𝐦𝐩𝐬 𝐰𝐚𝐥𝐤𝐢𝐧𝐠 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐝𝐨𝐨𝐫? Imagine inviting a friend to an exclusive concert with a VIP pass. You cover their luxury seat, exclusive merchandise, high-end food and drinks, and access to private networking with the band. You expect to share an unforgettable experience, but instead, they take the perks and leave before the show starts. In the Gaming Industry, “𝐖𝐚𝐥𝐤𝐬” feel the same—guests enjoy complimentary rooms, premium dining, or retail gifts in trade for participating in a gaming event like a Poker Tournament, but gamble elsewhere instead. A potential solution is milestone-based rewards, where better perks unlock as players engage during the event. The challenge? Balancing milestones to avoid discouraging attendance. Testing helps determine if tying rewards to participation keeps guests on-site or leads to fewer sign-ups. When done right, everyone stays for the show. What are your thoughts? #CasinoMarketing #GuestEngagement #HospitalityStrategies #PlayerLoyalty #GamingIndustryInsights

Talk about a combo✌️💨

Looking to boost your venue’s revenue this Halloween? 👻 Adding spooky attractions like haunted mazes and pumpkin patches can draw in more visitors and excite your regular guests! 🎃 In this article, we explore how venues like Universal Studios and Hersheypark have turned Halloween into a major opportunity for growth, and how you can do the same. 👉 Read the full article here: https://ow.ly/JOjg50TAQhn

In our Creative Studies series, we’ve looked at Awareness, with the San Diego Zoo’s “PANDAS ARE BACK.” outdoor board, and Differentiation, with two sushi boards. Now, on to giving some love, to the “Funner, CA” campaign for Harrah’s Resort and Casino, from the folks at 62ABOVE. Here’s a category that has the advantage of universal understanding. We all know what a casino looks like, and in San Diego’s upscale gaming market, that it’s going to be pretty close to Vegas-level. So, if you want a bump in audience beyond your regulars (who don’t need anyone to remind them to go), reach above slot payout footage, blackjack hits and stock-ish smiley, happy winners. Ante up for “Funner, CA,” a campaign that creates a state of mind from a re-named city inhabited by The Rincon Band of Luiseno Mission Indians. It’s a great way to set up the bigger casino concept of fun that’s wrapped up in fantasy you don’t find most places in life. Hosted by star “mayors” who don’t take themselves seriously, like David Hasselhoff, Jane Lynch, Rob Riggle and Martin Short, and you got yourself a show. Here's to Awareness, Differentiation and Imagination. Good work, 62ABOVE. To find out how Duff!Bear can create #truthmeansbusiness campaigns that also make folks smile and dial, connect with us: duffbearcreativity@gmail.com, @duffbearcreativity and DuffBear.com #truthsells #togetheryouwin #creativityinthemoment #agencylife #setbrandsfree #brandsandpeople

Spent my Saturday night collecting for Biko’s #AfroSexyCool party. While swiping cards, making change and wrapping wristbands for two deboarded party buses of tipsy folks in about a 2 foot space, I heard the MC say it was one of the cohosting DJ’s debut. I’ve been working doors for Biko for at least 6 years. I know how much he does to maintain his brand but the joint chaos and beauty of that moment reminded me how business-minded you have to be to be a creative. Biko had a brand new DJ alongside a world-touring DJ. He makes all his graphics, tshirts and visuals. He builds relationships with venues/bars to better ensure profitability. He partners with deeply impactful institutions in the region. And he keeps the people he works with paid. Creatives do it all - the artisty and theatrics, the logistics, the bookkeeping and projections, the people-advocacy. I talked to a few artists after the event and they expressed their love of the beauty and chaos of entertainment and the arts. Many of them have 9to5s but feel stuck and small there - it’s just something they have to do. I get called a creative often and I always reject the label. My line is: I am creative (adj) but not ‘a creative’ (noun). I realize my hesitation in being called a creative has less to do with learning new tools or assuming a title I deeply respect in others. It’s more about my fear of being stifled. Creatives use both sides of the brain to not just make things cool/pretty but to give cool, pretty things measurable reach and impact. To put creatives into one or the other small box is a detriment to the progress of cities, companies, and most importantly to the creative. If you give creatives the mic, not just on the stage but also in the boardroom, they may surprise you by being exactly who they are.

Everything feels impossible until you make it happen. This Monday, let's tackle the challenges ahead with determination and turn the impossible into reality! 💪✨ #MondayMotivation #BelieveInYourself #SoundProperties #MarketplaceSothebysInternationalRealty #TanyaFranzenGarrettRealtor #tanyafranzen #soundpropertiesteam #bellevuewa #bellevuerealestate

Creativity, it takes a village (and a benevolent mayor). The professionals that envision and execute new rides and attractions deserve all the credit they receive. While we sometimes debated the economics (read budgets), I greatly enjoyed working with all of them. They mastered storytelling in three dimensions. The same can be said of those who imagine and produce live entertainment. I distinguish their impact from the experience of an attraction. I always counted on this team to deliver fun and spectacle. In my time Ron led this group and is appropriately credited with the move of Beauty and the Beast (and many shows to follow) from the parks to Broadway. In my universe there are too many to name individually, but some of the notables were Cliff at cruise, Matt at Disneyland (still) and Rob at Cedar Fair. In recent years the icing on the cake has come from the Food and Beverage teams. Every special event or holiday is made either more special or made possible by the chefs and their legions. I credit Mary with teaching me this business at Disneyland and Erling on the ships. Nancy was my F&B hero at Cedar Fair. There are many examples, but my favorite is the Knott’s Boysenberry Festival. It did more than sell food, it helped reinvigorate the brand.  I don’t have the numbers, but if you could isolate the full economic impact of the F&B teams, it might surprise all of us. It isn’t just the unique cupcake and the popcorn bucket; they drive valuable attendance generally in softer periods. Then there are the merchants. Joan led WDW and supported the cruise line and Carrie (former WDW cast member) lead the Cedar Fair team. Of course, collectable pins may be the most famous (and highest margin) item that was created during my tenure, but someone should take a shot at the top ten items created in the last twenty years. One of my all-time favorites was a glow-in-the-dark necklace which was called a “no boo.” Offered during the Halloween events, its purpose was to alert the monsters to not scare you. I was impressed that after paying X to enter the scary Halloween event, you purchased the no boo to avoid being scared – brilliant. In Disney’s case, the best creativity has always started with a great story; in most cases brought to life by an animator's pen. In every case – both large and small parks – great creativity comes from a culture that is committed to celebrating new ideas from wherever they originate. Leaders shouldn’t be scared when their ideas lose out to better ones from their colleagues. If it bothers them, I can get them a no boo.  

Ever wonder why some things sell out in minutes? That’s FOMO at play. I recently saw a post where someone was talking about how brands and events create hype to sell faster, and it reminded me of a huge example of FOMO I just witnessed. Concert tickets for Diljit Dosanjh and Coldplay went live recently, and within minutes, they were completely sold out. People who didn’t act fast were left scrambling for tickets. And now, these same tickets are being sold on the black market at ridiculously high prices because fans are desperate to attend the shows. That’s the power of FOMO a.k.a. the Fear of Missing Out. When people see a countdown or hear others talking about something exciting, they feel an urgency to act quickly, thinking, “If I don’t get it now, I’ll miss out.” Brands and event organizers use this tactic to create a sense of exclusivity and urgency, and it works like magic. What do you think? Have you ever acted fast because of FOMO? Drop your thoughts in the comments, and don’t forget to follow Keshav Mantri for more tips and insights! #FOMO #ConcertTickets #SoldOut #MarketingTactics #EventMarketing #UrgencyInMarketing

Reflecting on the waves of success at NAVIGATE 12.0! It's inspiring to witness our team's resilience and determination as we chart our course through uncharted waters. From engaging discussions to moments of sheer celebration, each snapshot captures the essence of the path we are on. Here's to navigating new horizons together! #TeamExcellence #ResilienceAndCreativity #UnstoppableJourney #BoundlessPotential