Oztech’s Post

I’m thrilled to share Eskimi's latest innovation: 3D Creative Banners that are redefining engagement in the world of programmatic advertising! These interactive banners bring a whole new dimension to how brands connect with their audiences, offering immersive experiences that not only capture attention but also drive real engagement. Whether it's enhancing brand storytelling, boosting user interaction, or standing out in crowded digital spaces, these 3D creatives are proving to be game-changers. In today's competitive landscape, it's no longer enough to simply be seen, brands need to be experienced. With Eskimi's 3D banner solutions, our clients can deliver impactful, visually stunning messages that resonate with their target audience in a more meaningful way. - Increased Engagement: These 3D creatives draw users into interactive experiences, leading to higher click-through rates and more significant brand recall. - Seamless Integration: Optimized for programmatic platforms, our banners ensure efficient, scalable delivery across devices. - Creative Flexibility: Whether for product launches, brand awareness, or seasonal campaigns, the possibilities for customization are endless. #Eskimi #ProgrammaticAdvertising #3DCreatives #Innovation #EngagementBoost #AdTech #CreativeAds

Are people understanding technology completely before using it for advertisement? Frankly its a question for which the answers will be neither here or there. Being in the OOH and Retail Advertising industry for the last 2 decades, I have seen everything from static advertisement glorification to technology being avoided then ultimately being accepted because it makes life easier and attractive. In OOH, DOOH is the new era and in retail and controlled spaces content driven technology is grabbing people's attention like never before. In today’s fast-paced world, personalized content is no longer just a luxury it's a necessity. Gone are the days when a one-size-fits-all advertisement was enough to create brand buzz. During a recent meeting, I explored how brands across various sectors, including retail, OOH and in government museums, are adopting new strategies to meet this demand. The Challenge: Brands today are competing fiercely to stand out, and with technological advancements becoming more accessible and affordable, the demand for unique, personalized content has skyrocketed. The key challenge lies in leveraging modern technology like AR, VR, and Anamorphic displays. Even if these technologies are leveraged, understanding the art of making content particularly tailored for brands and clients is a different skill altogether. The Approach: Innovative solutions are now enabling brands to seamlessly integrate cutting-edge technologies into their content strategies. AR and VR, once considered exclusive to high-end industries, are becoming more widespread and accessible, driving new levels of engagement across retail spaces and public institutions alike. It’s particularly fascinating to see how govt institutions are embracing this technology to enhance visitor experiences in museums, art galleries, experience centers, and historical monuments. By pairing advanced tech with our rich Indian mythology, there’s a powerful opportunity to educate the younger generation while keeping our cultural heritage alive. Key Learnings: Personalization is Key: Brands are increasingly seeking more personalized content to connect with their audiences in meaningful ways. Affordable Innovation: With tech becoming more affordable, these are now accessible across all industries, levelling the playing field. Cultural Integration: The integration of modern tech with cultural education is a powerful tool for preserving our heritage and engaging the younger generation. This case study underscores a critical shift in how content is being created and consumed today. It’s not just about what you say, but how you say it and how you make your audience feel. It's inspiring to witness this new wave of content personalization and technological innovation. #AR #VR #Personalization #TechnologyInCulture #Branding #Innovation #digitaldisplaysolutions #DDXAsia #casestudy #Anamorphic #OOH #DOOH #RETAIL Vasant Jante Rajiv Raghunath Akash Jante Sakshi Sanghavi Jayalakshmi N

Faux OOH (Out Of Home) marketing and AR marketing are two sides of the same coin in the digital landscape. Here’s a prime example from IKEA. Both push the boundaries of traditional advertising, but they differ on key aspects: interaction and immersion. Faux OOH grabs attention in physical spaces without any digital layer. AR transforms surroundings with digital enrichment, inviting users into an interactive experience. Why does this matter? As businesses strategise to captivate their audience, the question isn’t just which to use, but how to blend them effectively. Could combining the spectacle of Faux OOH with the immersive depth of AR be the next frontier in advertising? Curious how this could work for your brand? Check out our portfolio to see how we’ve done it before, and book a call to explore how we can do it for you. 📈 #MarketingInnovation 🚀 #FOOH 🔗 #DigitalStrategy

Launch: Creating more immersive shopping experiences on Advantage+ catalog carousel ads with 9:16 Aspect Ratio on IG Stories, FB Stories, IG Reels, FB Reels Meta announced that advertisers can now create Advantage+ catalog carousel ads with a 9:16 aspect ratio on Instagram Stories, Facebook Stories, Instagram Reels, and Facebook Reels. Previously, the aspect ratio for Advantage+ catalog carousel ads was restricted to 1:1 (square). This update enables a more immersive experience for consumers, improves consistency across aspect ratio offerings on different platforms, and provides advertisers with greater creative flexibility, ultimately driving better ad performance. To be eligible for this new optimization, ensure that your product images for the catalog are in the 9:16 aspect ratio. This update to “Adapt to placement” is available within Advantage+ creative and is rolling out globally for all advertisers. Expect to see an improvement in click-through rates and conversion rates compared to the 1:1 (square) aspect ratio.

AR is set to transform DOOH advertising landscape in a big way. As consumers crave more interactive and engaging experiences, AR provides the perfect tool to transform static billboards and screens into dynamic, immersive content. Imagine walking past a bus stop ad that springs to life, offering a virtual try-on of the latest fashion or an interactive game that rewards you with discounts. This kind of engagement not only captures attention but also drives deeper connections with brands. AR in DOOH is not just a gimmick; it's the future of advertising, offering limitless creative possibilities and a significant boost to audience interaction and recall. Brands that embrace this technology will undoubtedly lead the charge in the next wave of advertising innovation. #AR #DOOH #AdTech

Deeply impressed by the paradigm shift occurring in outdoor advertising, particularly the emergence of immersive 3D experiences. Despite the initial higher investment required, the dividends reaped are undeniably significant. These mesmerizing displays not only captivate audiences but also spark substantial interest and engagement across various social media platforms. Furthermore, brands pioneering the adoption of anamorphic campaigns are not merely transmitting messages; they are crafting unforgettable brand narratives that resonate deeply with viewers. As the industry continues to push the boundaries of creativity and technological advancement, I am excited to witness the ongoing evolution of the OOH landscape. In fact, this transformation underscores the enduring relevance and adaptability of outdoor advertising in an increasingly digital world. I've put the link to the article, do give it a read if you feel like: https://lnkd.in/dbcii7dm Given the challenges, such as technical complexities and space constraints, how do you foresee overcoming these obstacles in the future of #ImmersiveAdvertising experiences? #OOHAdvertising #Advertising #DigitalInnovation

📽 3D OOH - Pros and Cons 🔎 Keeping up with the newest trends is a vital aspect of any marketing plan. What's more contemporary than showcasing, marketing, and advertising your items in 3D? ✅ Storytelling and branding are two things that come to mind when it comes to marketing. And interactive 3D visualization is a unique technique to display your thoughts, ideas, and goods in the most eye-catching and effective way In today's branding and marketing initiatives, video plays a key role. Marketers may use interactive virtual tours and immersive storytelling in 3D films to attract, connect, and engage with their consumers. ✅ Using 3D advertising in out-of-home (OOH) settings, hence, offers the benefit of attracting more attention due to its engaging and immersive nature, potentially leading to increased brand recall and message retention. Additionally, 3D advertising can provide a unique and memorable experience for viewers, setting a brand apart from competitors and enhancing overall campaign effectiveness . ⭕ However, given situations in Vietnam, challenges exist, such as the technical complexities of integrating 3D ads into real-world environments, including issues related to occlusions where objects in the real world may block portions of the virtual 3D ads, and difficulties ensuring the proper placement of these ads in a way that aligns with the real-world view. ⭕ Secondly, in our opinion, ensuring the safety of traffickers are highlighted by the need for effective risk controls. With heavy traffic and existing road facilities, the introduction of large, big and noticeable objects like 3D ads may distract drivers and other road users. This could potentially lead to accidents, creating a safety hazard that we must take into consideration as we develop and implement this innovative advertising approach. #3dart #3danimation #digitalart #houdini #animation #motiondesign #freakymotion #cgiart #c4d #c4dart #motiongraphics #OOH #FOOH #3Dagency #creativeagency

By expanding their virtual shop to France, Italy, and the UK through Display Ads, Bulgari excelled in their ambitious venture, utilizing an Aryel Immersive Rich Media. Witness the success of this highly effective cross-channel campaign, which set new benchmarks in digital advertising. What makes these formats stand out? They allow you to consolidate your entire collection into a single, captivating touchpoint. This approach offers a visual experience that goes far beyond the standard carousel of product ads, aligning the content to the industry. Luxury at every touchpoint. Aryel's Immersive 360 Creatives represents the forefront of innovation in digital advertising. It's a groundbreaking method for delivering expandable ads within banners, redefining how brands interact with their audience. This format not only captures attention but also engages users in an entirely new, immersive way, setting a new standard for how high-end products are showcased online. #ar #luxury

Merging OOH with Cutting-Edge Technology. Imagine walking down a busy city street when suddenly, a billboard seems to come to life right in front of you. A hologram of a product appears, inviting you to engage directly through your phone. As you point your device towards the ad, augmented reality (AR) brings the product into your environment, allowing you to interact with it in real-time. This is not science fiction—it’s the future of outdoor advertising. The integration of OOH (Out-of-Home) advertising with immersive technologies like holograms, anamorphic displays, and AR is revolutionizing how brands connect with consumers. What was once static and simple is now dynamic and interactive, creating memorable, personalized experiences that engage audiences on a deeper level. User Thoughts: "I never imagined ads could feel so personalized. I didn’t just see it, I experienced it." "The line between digital and physical is blurring fast. I was able to test a product just by looking at it through my phone!" "This isn’t just advertising; it’s storytelling. I want more of this immersive interaction." As brands push the boundaries of traditional billboards, they’re transforming passive viewers into active participants. This shift marks a new era of advertising, where technology not only enhances the brand experience but creates a lasting emotional connection. Are you ready for the future of OOH? The possibilities are limitless. #TechInAdvertising #FutureOfBranding #OOH #Holograms #AR #Innovation #MarketingTrends

Advertising has come a long way. From simple visuals to immersive experiences that engage and inspire. It’s not only about showing a product but creating moments people remember. Men of Platinum is a perfect example of how brands can embrace this change. They’ve gone beyond the traditional ways of advertising to create something different with the cricket legend M.S. Dhoni. Here’s what makes their approach different: Blending Classic with Modern: Men of Platinum did not abandon traditional formats like print and installations, they enhanced them with a fresh, modern twist. Innovative Partnerships: Flam, backed by Turbostart, brought their expertise in Mixed Reality (MR) to the table (Yes, the team behind the TS Bridge Launch ad!). They redefined how audiences interact with ads. Flam brought their creativity to life, turning print ads into interactive experiences. Experiential Advertising: It aims to make audiences feel like part of the story. With MR, Men of Platinum changed passive viewers into active participants, creating a campaign that resonated on a different level. From airport installations to interactive print ads, their campaign is proof that ads don’t have to follow the same old playbook. They can evolve, engage, and truly connect. This is where the future of advertising is headed, where creativity meets technology to create experiences people won’t forget. #AltDash #MixedReality #Advertising