Santosh Bahal’s Post

Why limit your marketing campaign to one format when you can scale it across billboards, murals, and more? Augmented Reality (AR) allows brands to design immersive experiences that can be deployed infinitely, creating viral content machines that practically market themselves. Imagine your brand's message popping up on everything from t-shirts to skateboards, all thanks to AR. 💡 Want to know how AR can take your brand to new heights? Check out the full article: https://bit.ly/3WADe4d and explore the endless possibilities of AR in OOH advertising.

Mixed Reality (MR) is transforming interactive Out-of-Home (OOH) advertising by merging digital innovations with the real world, drawing in audiences with new and exciting experiences. Innovative OOH Campaigns: ▪ Shanghai Disney Resort offers an MR-enhanced escalator experience, whisking visitors into the enchanting world of Zootopia, merging the thrill of the theme park with the routine act of moving between levels. 🎢🐾 ▪ At Dongda Road Station, a digital interactive panda delights commuters, responding in real-time to their presence, making everyday travel unexpectedly joyful. 🐼💫 Key Insights: ▪ Engagement Through Interaction: These installations exemplify how MR can create personalized, engaging experiences, drawing audiences into a unique brand story. 🤝💡 ▪ Blending Worlds: The seamless integration of MR into public spaces shows the potential for digital and physical realms to co-create immersive narratives. 🌎🔮 ▪ Evolving Marketing: This interactive approach illustrates the future of experiential marketing, where audience participation enhances the brand experience, creating lasting memories. 📈❤️ As we continue to see MR and OOH advertising evolve, the opportunities for innovative storytelling and audience engagement seem boundless. These technologies not only captivate but also open new avenues for brands to weave their narratives into the fabric of daily life. What are your thoughts on the future of interactive installations in marketing? How do you see these technologies shaping brand engagement strategies? 🤔💭 If you're interested in exploring interactive installations to elevate your brand, I'm here to help. Send me a DM, and let's find a solution that makes your brand stand out! 📲🌟 #InteractiveOOH #MixedReality #BrandEngagement #DigitalInnovation #ExperientialMarketing #CreativeCampaigns #MarketingTrends #OOHAdvertising #Storytelling #FutureOfAdvertising Credits: Stephan Bischof https://lnkd.in/eiE6hikK https://lnkd.in/eYbTbZVE https://lnkd.in/eGV22KQq

Whether it's online, on a product, or even on a billboard, AR has the potential to make a splash wherever it goes. However, to benefit from its interactive nature, you need to get people to actually interact with it. Your first priority should be to make it user-friendly. Vague icons or a billboard lacking guidance on what to do will only attract the most adventurous consumers (or those who are just bored out of their minds). A little text and guidance can help get more people to give it a go. #AugmentedReality #ARAdvertising #CreativeAgency #AdvertisingAndMarketing #DOOH

Corona's latest outdoor stunt is turning heads and sparking conversations across the industry. From mammoth hammocks suspended between buildings to mind-bending CGI effects in makeup ads, it's clear that hyperrealism is taking over the advertising industry. Blurring the lines between reality and imagination, this approach captivates audiences and leaves a lasting impression. As brands continue to push the boundaries of creativity, we're witnessing a new era of advertising that embraces innovative technology and immersive experiences. Corona's outdoor stunt serves as a prime example of how brands are leveraging hyperrealism to create memorable and engaging campaigns that resonate with consumers. It's an exciting time for the industry! Read Here : https://lnkd.in/gexX99rg #corona #adsoftheworld #marketingstrategies #marketingtips #marketing

🚀 Dive into the Future of Outdoor Advertising! 🚀 3D billboards are changing the game by creating immersive and captivating visual experiences. Key strategies for success include: Hyper-localized visuals that resonate with specific audiences. Concise narratives to quickly capture attention. Mobile integration to extend engagement beyond the billboard. Discover how these innovative approaches can elevate your brand's outdoor advertising efforts in 2024. 🔗 https://lnkd.in/ge8DvmTU #OutdoorAdvertising #3DBillboards #MarketingInnovation #EffortlessOutdoorMedia

Augmented Reality (AR) is transforming the world of Out-Of-Home (OOH) advertising, turning static billboards into immersive experiences. Imagine walking down the street and seeing a billboard that comes to life, offering an unforgettable brand interaction. This isn't just the future—it's happening now! 🌟 Get ready for AR to redefine how we engage with brands in the real world. Learn more about this exciting trend in OOH advertising here: https://bit.ly/3WADe4d #BrandXR #AugmentedReality #Mural #ooh #advertising #dooh #outdooradvertising #marketing

Technology is transforming how we see outdoor ads. 3D advertising has evolved from simple illusions to dynamic, interactive experiences. This shift opens up exciting possibilities for creating engaging and memorable campaigns. But how can we leverage 3D to make our ads stand out? 🤔 Our CEO, Mike Smith , explores all this and more in his latest article in The Drum: https://lnkd.in/e23WKkfe #3D #OOH #DOOH

🌟 Unlock the Future of OOH Advertising with Augmented Reality! 🌟 🚀 Enhanced Brand Visibility: Augmented reality billboards create immersive, interactive, and impactful brand experiences that captivate audiences. By combining art and technology, these billboards provide unforgettable moments that leave a lasting impression on viewers. 📈 Unmatched Engagement Metrics & Data Collection: Understand who engages with your ads and how they interact. AR billboards offer valuable insights with detailed engagement metrics, helping you optimize your campaigns for maximum impact. 🌐 Design Once, Deploy Infinitely: Scale your AR campaigns across multiple formats with no additional costs. Whether murals, billboards, t-shirts, stickers, or skateboards, AR experiences can be seamlessly integrated, making your marketing efforts more versatile and far-reaching. 💥 Create Viral Content: Turn your audience into brand advocates. Engaging and shareable AR content encourages fans and followers to market for you, organically amplifying your brand’s reach. 📊 Cost-Efficient and Scalable: AR billboards allow for efficient campaign scaling without requiring extensive redesigns or re-deployments, saving time and resources while maximizing exposure. 💡 Innovative Brand Experiences: Surprise and delight your audience with cutting-edge AR technology that transforms traditional advertising into memorable and engaging experiences. Elevate your brand’s presence with AR billboards. Start creating unforgettable brand experiences today! #AugmentedReality #ARBillboards #BrandXR #Marketing #Innovation #DigitalAdvertising #Interactive #Ads #Experiential #ooh #advertising #dooh #outdooradvertising #marketing #outofhome #billboard #oohadvertising #branding #outdoormedia #billboards #oohmedia

Oztech has generated an unprecedented shift in Pakistan’s advertising industry, largely attributed to pioneering interactive ad-tech, a keen eye for visually captivating solutions, and a deep understanding of consumer psychology, Oztech has been a dominant force in changing the advertising narrative from one of conventional to highly interactive tech. 1. The First To Revolutionizing Hologram Technology Oztech was the first to create immersive hologram experiences for the likes of Foodpanda, Jovi, & EFU in the largest formats ever done in Pakistan. Groundbreaking 3D Anamorphics First in the region to execute 3D anamorphic displays on dual sided canvases, captivating audiences with stunning depth and realism for Easypaisa, Sunsilk, & Lays. Creating 3D Projection Mapping As opposed to screens, Oztech transformed blank spaces with 3D projection mapping, offering a fully immersive and flexible experience beyond conventional screens. Tailored Tech Solutions Oztech combined various techs like holograms, 3D anamorphic, and projection mapping to provide cost-effective, creative solutions tailored to client's unique needs. 2. Challenges New Entrant in the Industry (Established in 2020) Facing competition from established OOH companies in a nascent stage. Combating False Perceptions of Pricing Reasoning the pricing with high-quality offerings and superior technology. Facing a Professional War in the Market Navigating aggressive competition and underhanded tactics from industry rivals. Educating Clients on DOOH Technology Overcoming the challenge of client unfamiliarity with DOOH. 3. The Digital Age Where We Were According to a report published by the prominent Pakistani magazine, Aurora, the advertising revenue for OOH ads grew by Rs.2.5 billion (45%) in 2020-21. The (Relatively) New Kid on the Ad Block Based on the data from Statista, the present Ad spending in Pakistan's DOOH Advertising market alone has reached Rs.1.9 billion in 2024 and is expected to result in a projected market volume of Rs.3 billion by 2029. -- From vibrant digital billboards to immersive installations, Oztech is not just changing the game; but is rewriting the rules.🔥🔄 #oztech #VirtualReality #AugmentedReality #AI #TechNews #Marketing

The 3D Billboard Revolution Is Here!  In the ever-evolving world of digital out-of-home (DOOH) advertising, one trend is sparking conversations and captivating audiences globally: 3D billboards. 🎥 With their ability to turn cityscapes into immersive storytelling platforms, these billboards are not just advertising—they’re creating moments that people can’t stop talking about. 💡 Why 3D Billboards? 🔹 Unmatched Engagement: They stop people in their tracks, inspiring awe and interaction. 🔹 Global Conversations: From London to Tokyo, 3D campaigns are making waves worldwide. 🔹 Creative Innovation: These billboards push the boundaries of what’s possible in advertising. At Immersive Media, we’re proud to be part of this revolution, crafting campaigns that ignite emotions, spark curiosity, and elevate brands to new heights. Ready to explore how 3D is reshaping the future of OOH? Dive into this insightful article: “3D Billboard Revolution: Out-of-Home Advertising” and see why it’s the next big thing. 🔗 https://lnkd.in/dPMkiAUN ✨ The future of advertising is bold, immersive, and 3D—are you ready to step into it? #3DAdvertising #DOOH #BillboardRevolution #CreativeInnovation #ImmersiveMedia #FutureOfAdvertising #StepBeyondOrdinary