Worldwide Packaging Day Blog’s Post

It's downright shocking that in today's fast-evolving market, some brands are still stuck in the dark ages with Static QR Codes - yes, the 'zombie' QR codes that should've been extinct by now! Relying on them, especially on your packaging, is a colossal blunder. Not being able to refresh content without a total reprint, failing to track scans or glean any insights, and utterly ignoring the looming 2027 QR Code Sunrise when barcodes will become relics of the past? Unforgivable. That's why Canigooil isn't just joining the race; they're leading the charge, seizing this unparalleled competitive edge. Wake up and smell the innovation, or get left behind with your 'zombie' QR codes! #InnovationOrExtinction #QRCodeRevolution #Packaging #ConnectedPackaging

Automating your scoring process provides immediate and measurable benefits. Let's talk about how to cut your costs and improve your product consistency. #waterscoring #auxpama #scoring

I highly recommend reading this interview of Thierry Montange Head of Marketing for EA at Fresh Del Monte Europe & Africa. He shares insights on how consumer perception, trust, and desire are key aspects in food industry, giving a strong importance on long-term marketing strategies. I believe this customer-centric approach is key to achieving organic growth and solidifying, even more, Fresh Del Monte brand in European markets. If you're interested in marketing strategy and consumer behavior, Check out the full interview (it's worth your time!) #FMCG #FreshDelMonte #Marketing

Plan FEMSA Forward

The Spanish food industry has begun to understand the impact of private label in the economy. Allthough one might consider that price is ultimately the most significant factor when buying food, it should not mask the factual processing methods, quality of ingredients and economic benefits in terms of labor. Often the quality is there, but very often it isn't. Brands carry the legacy, the knowledge and implement their methods to sustain a cultural genetics with clear benefits on the health side. It is a tough task to keep up with all the "low cost" competition. Therefore it is important to continue to invest in education and teach the consumers what the concepts of "slow food" and "sustainable" mean and how they impact their lives. The trend shows that awareness has already caused some changes in processing sectors like the bread industry. The "slow food" concept is coming back. It is a valuable asset that keeps quality up where it belongs but with efforts that should be supported by all of us. https://lnkd.in/dFBE2E-J

This is how real pet food is made.

investement and thinking-forward is what take the companies apart to success.

(FRANCE 06.05.24) France fights shrinkflation in supermarkets [AG: Combating Shrinkflation: Why Australia Should Follow France's Lead] France is acting against shrinkflation, where product sizes are reduced but prices remain the same. Starting July 1, 2024, large supermarkets must display signs when a product is downsized. Stores are required to inform shoppers of any reduction in quantity or weight for packaged items, excluding bulk items. The signs must specify the reduction, such as a weight decrease from 500g to 450g, and the change in price per unit. This helps consumers identify if downsizing leads to a higher per-unit cost. Penalties for non-compliance include fines up to €3,000 for individuals and €15,000 for companies. The goal is to increase transparency and help consumers make informed choices, although some critics argue the measures should also include on-pack labeling by manufacturers. Authorities hope this will discourage manufacturers from hiding price hikes through downsizing and restore consumer confidence. ----- [AG: Australia should consider adopting measures similar to France's new labeling rules to combat shrinkflation for several compelling reasons: Increasing transparency for consumers: Shrinkflation is widespread in Australia across products like snacks, cereals, spreads and household items. It often goes unnoticed, making it hard for consumers to detect when they're getting less for the same price. Mandating disclosure of package downsizing, as in France, would make shrinkflation visible, helping consumers make informed purchasing decisions. Empowering consumers during the cost-of-living crisis: With rising living costs, shrinkflation adds financial strain as consumers get less value for their money. Clear labeling would help consumers identify and avoid paying more per unit, stretching their budgets further during tough economic times. Discouraging deceptive pricing practices: Experts argue that hiding shrinkflation is a "sneaky" tactic to boost profits at consumers' expense. Disclosure rules would discourage such practices and restore consumer confidence. Aligning with existing unit pricing regulations: Australia already mandates unit pricing on grocery items for value comparison across package sizes. Extending this to include disclosure of package size changes would complement current regulations and give consumers a fuller picture of value. Although some if us might prefer shrinkflation over direct price hikes, there is growing frustration and a demand for greater transparency, especially amidst cost-of-living pressures. Implementing labeling rules similar to France's could benefit Australian consumers by increasing pricing transparency and discouraging shrinkflation as a method for companies to obscure rising costs.] -----

Sell the Problem. Not the Solution.

AMFRESH Group's incredible growth trajectory is featured in Expansión: "Few Spanish companies are as large yet as unknown to the public as AMFRESH Group, but their numbers speak for themselves." AMFRESH Group is the largest Spanish fresh produce group, operating in 60 global markets and closing our last fiscal year with over €2 billion in revenue. With a strategic plan to reach €3.5 billion by 2030, our expansion plan remains ambitious and focused. Over the past five years, AMFRESH Group has led acquisitions exceeding €2 billion, and we plan to match this in the next six years. Our innovative drive has resulted in the licensing of over 100 new natural fruit varieties with unique flavours and health benefits like higher antioxidant-content, grown worldwide with over 2,100 producers in 24 countries. Collaborating with 10 of the world’s top 20 retailers, including Walmart, Kroger, Tesco, Marks and Spencer, Carrefour, Lidl España, and Mercadona, highlights our commitment to global excellence and partnership. A special thank you to Víctor Martín Osorio and Nerea San Esteban for telling our story. #AMFRESH #Innovation #Leadership #Growth #Ambition2030 https://lnkd.in/dr2H8x22?