Pack On The Go’s Post

71% of moviegoers go to the theater to see trailers. (I watch a lot movies. I've only gone to one movie to watch a trailer. See below...) Milk-Bone used that insight to bring a cute dog-filled faux-trailer that played in cinemas before other trailers. This ad works because it leverages several emotional and storytelling strategies that resonate deeply with viewers: 1. Humor and charm 2. Relatable pain point 3. Character transformation 4. Strong product placement 5. Emotional connection 6. Memorable tagline 7. Surprising twist Why it works... The ad combines humor, emotion, and storytelling with a clear focus on the brand's core message: Milk-Bone helps create moments of connection and love with your dog. By positioning the product as central to an uplifting personal journey, it not only promotes the brand but also resonates deeply with dog lovers and anyone who values companionship. https://lnkd.in/gY4z7NAg ============== 𝘐 𝘰𝘯𝘤𝘦 𝘣𝘰𝘶𝘨𝘩𝘵 𝘢 𝘵𝘪𝘤𝘬𝘦𝘵 𝘧𝘰𝘳 𝘐 𝘈𝘔 𝘓𝘌𝘎𝘌𝘕𝘋 𝘵𝘰 𝘴𝘦𝘦 𝘵𝘩𝘦 𝘧𝘪𝘳𝘴𝘵 𝘵𝘳𝘢𝘪𝘭𝘦𝘳 𝘧𝘰𝘳 𝘛𝘏𝘌 𝘋𝘈𝘙𝘒 𝘒𝘕𝘐𝘎𝘏𝘛. (𝘛𝘳𝘶𝘦 𝘴𝘵𝘰𝘳𝘺.) #358

Meet Greg from our Business Development team at Big Red Jelly! Hear him tell you all about Big Red Jelly and our exciting offer: 20% off the entire brand, build, grow process. Don't miss out on this amazing opportunity to elevate your business. #BigRedJelly #BusinessDevelopment #BrandBuilding #GrowYourBusiness #SmallBusinessSupport #MarketingStrategy #BrandGrowth #BusinessSuccess #SpecialOffer #BusinessTips

⏰ Want to speed up the process of planning your team meals? ⬅️ Use the filters on the left panel of any service page on our website. ✨ Narrow down your search and find *exactly* what you’re looking for! ✋ NO MORE ENDLESS SCROLLING! 💻 Plan your meals and activities seamlessly on our website. #thriver #productfeature #tech #newintech #lovewhereyouwork #thrivewiththriver #filters #easyplanning #eventplanning #mealplanning #cultureprogram #officefood #teammeals

Imagine sipping on a drink that tastes like "pencil shavings and heartbreak." Welcome to the world of Jeppson’s Malört, Chicago’s notorious liqueur that became an unlikely icon through clever marketing. By building a tight-knit community, using humor, and embracing every reaction, Malört flipped the script from "yuck" to "yes." The takeaway? Even the most unexpected products can become beloved with the right strategy. Curious? Check the comment below for the blog link. #Marketing #BrandStrategy #JeppsonsMalort #CommunityBuilding #Authenticity

📣 I've been working on something Huge! 📣   📺The Process Alchemist YouTube Channel is LIVE with its first video!   Part 1 Fire & Slice: Let's Ask Questions and See How We Can Help Mike! https://lnkd.in/g9GgH2pU   A few weeks ago, I wrote Mike, owner of Four Corners/Fire & Slice, an email. After moving to a new location and expanding their menu and hours, I had noticed some quality issues. I really meant well and wanted to make sure he was aware and see if there was a plan to improve.   He responded! We had a conversation over several days that led to this video allowing me to give Mike some recommendations to help the restaurant get back on top!   It was so much fun! 😁   This will be a 2 Part Series:   Part 1: Asking Questions and Understanding Mike's Goals Part 2: Recommendation and Next Steps (Coming in a few days)   👍 Please watch, like, subscribe, and stay tuned for the next Episode!   This is also a great way to earn your Business Acumen PDUs!   💡 Different ways to think: I've never worked in the restaurant industry and I was upfront with Mike about that. We decided to work together anyway and I used my skill set from other industries, cooking, and eating in restaurants to help Mike anyway. What could you do if you decided your skills could apply anywhere you wanted instead of saying, "I don't have experience with that."? #ProjectManagement #coaching #ProcessImprovement #YouTube #LocalBusiness #Pizza #Video --------------------------------------------------------------------------- 📒 Follow me for more posts like this! ⌛ Interested in consulting, coaching, or a workshop? DM me or go to https://lnkd.in/gxpdEXt7 to schedule 30 minutes to chat!

How We Turned Our Dreams Into Reality 💫 It’s #MotivationalMonday, and we want to share with you one of our favourite quotes from the legendary Walt Disney: “The way to get started is to quit talking and begin doing.” This quote perfectly captures our philosophy as a packaging company. We don’t just talk about our ideas, we act on them. We don’t just dream about our goals, we work hard to achieve them. We don’t just settle for the status quo, we strive to innovate and improve. We are proud of what we have accomplished so far, but we are not done yet. We have many more projects and plans in the pipeline, and we are excited to share them with you soon. We hope this quote inspires you to take action on your own dreams and aspirations. Remember, nothing is impossible if you believe in yourself and your vision. Just start doing, and the rest will follow. Thank you for your support and trust in Packology. We look forward to serving you with more innovative and sustainable packaging solutions. 😊 #Packology #MotivationalMonday #Innovation #Packaging #WaltDisney #Dreams #Reality

PC&D WeekEND Review: Introducing Squeeky’s, New Clean Express In this week’s WeekEND Review, host Kyle Alexander talks about the launch of Squeeky’s Car Wash and a new Clean Express Auto Wash in Waterford Township, Michigan. Also discussed in this video, Splash Car Wash’s 65th location in Johnson City, New York, and a preview of the latest WashTalk episode with Houlihan Lokey.

There are no bounds to creativity! Yes it is indeed true and I come across this almost everyday when I try to work different ways in different kinds of gift packing requirements. What is learnt through this there is always a unique way in which your mind works when applying different ideas. There will be challenges, disappointments, and you will feel that nothing more can be done now. But then you get a kick-start when work is your passion. Like this gift packaging for me!! Sharing a glimpse of recent Sherwani Packing done by me. #giftpackaging #trousseaupacking #workispassion #handmade #creativity

Every time a bell rings, a Brand character gets its wings 🔔 OLIPOP PBC has gifted us a new set of characters this holiday season, but they will need our help. Vanessa, what?! It's an amazing campaign with a 4 ⭐ on its first go. You are right. The work is amazing. ✨ The names! Oli and Pop, golly, that's cute. ✨ The heartwarming storytelling by CALLEN. The tension! ✨ The stop motion, just like Rudolph! ✨ That music by Pampalmoose dripping from the speakers! ✨ The color used in the film & packaging, wow! Is that enough exclamation points? Ok, why do they need our help? ❄ We need to champion a Brand's use of a fluent device. We need to send all of the courage we can muster Olipop's way to keep these characters for years to come. A branded character can be twice as effective as a celebrity if you give it time. Fluent devices do not reach their true potential until years 3 or 4. OLIPOP PBC and Matt Bruhn...I have my eye on you. 🎄 Learn more about fluent devices & the magic of compound creativity in our latest paper https://lnkd.in/gvfbjqFx 🎄 Full report here: https://lnkd.in/gJKYE9pT I share #Marketing & #Advertising holiday musings; follow for more. Jon Evans Andrew Tindall Genevieve Norris Jess M. CALLEN PASSION PICTURES

Optimization by Oliver Ep. 67 🚀 In my latest video, I'm fetching some serious conversion wins for dog food brands! I've cooked up a handful of simple yet powerful strategies to help brands like BarkBox maximize revenue per visitor FAST. Want the full scoop? Watch the complete video breakdown - link in the comments!