Paid Search Association (PSA)’s Post

In yesterday's live session, we discussed how to transform the way you leverage reviews and Google Store Ratings for your business ⭐️ As a Google partner (with over 10 years of experience working with them) actively working with Google to understand how we can help more of our merchants achieve a Store Rating, we wanted to share a few learnings on how you should make sure you’re set up for success. 🔗 https://lnkd.in/gKbGYwjf Missed the live session? Watch the recording: https://lnkd.in/gQrP6H7A 🎥

Google now has product variant structured data support. Previously, it was only schema on product level, now they go one step deeper and you can have dedicated markups for your variants. New validations for variants have been added to the Product snippets and Merchant listings reports in Search Console and Rich Results Test as well. If you run an eCom site with products of different sizes / colors / variation, make sure to change your schema markup. Your rich results test should look like this afterwards.

Google streamlines #product listings via #website crawl Google is making it easier for merchants to surface product listings across its surfaces through automated 'website crawl' feeds. Read more https://lnkd.in/gKhDgfXu

Preparing For The Feedless Future With Google Merchant Center Next: Google will scrape product information, pricing, imagery, and more directly from your site, additionally, Merchant Center Next introduces product inventory insights, promotion performance, competitive visibility, and user trends over time - learn all about it in this post from Gil Gildner: https://lnkd.in/djtJvccC

Want online shoppers to ❤️ your business? Google's star ratings can help ⭐. This guide by SEJ unlocks the secrets to boosting your reputation and driving conversions: https://ow.ly/hO3t50QOuhr #googlereviews #google

Looking to amplify your product's online visibility? 🚀 Dive into the world of Google's Popular Products Snippet, your ticket to showcasing your items in Google search results for FREE. Did you say FREE? 😎 Yes... But how can you leverage this? - Ensure your Product Detail Pages (PDPs) are comprehensive, showcasing features and relevant product information. - Incorporate structured data thoroughly to enhance your product's visibility. - Integrate all PDPs into your Merchant Center Product Feed, adhering to the recommended information guidelines. There is no excuse, Google has plenty of Documentation on this 🤓 Implementing these strategies not only boosts your chances in Google SERPs but also enhances visibility in Shopping Guide Extensions, other snippets, and even on platforms like YouTube and Maps. #GoogleSERPs #EcommerceTips #SEOStrategies #DigitalMarketing #ProductListing

Here is a great recap by Megan Rae on the excellent work our team has been doing here at Closed Loop, Inc. This recap specifically highlights the recent performance Justin Lincoln has driven via an innovative approach for a lower conversion volume client. As an agency, we recommend testing tROAS bidding when possible because it works. Don't just take our word for it; look at the data. #B2BMarketing #MarketingAnalytics #tROAS #tROASBidding #DigitalMarketing

City Hive is taking local product discovery to a whole new level with Google integration. This powerful addition allows businesses to showcase their inventory directly in local search results to get customers directed to your store or for get then to quickly checkout online right from the Google search result https://hubs.la/Q02VXqmT0 #GoogleLFP #PoweredByCityHive

Exciting news for online retailers! #Google is rolling out Merchant Center Next with powerful upgrades like Product Studio, unified analytics, and streamlined #ProductManagement. Though there’s a bit of a learning curve, the enhanced tools promise to make managing your online and #LocalListings easier than ever. #Ecommerce #GoogleUpdate #OnlineRetail #GoogleTools #RetailTech #SEO #DigitalMarketing #DigiXLMedia

It’s Throwback Thursday! ⏪ Today, we’re revisiting an incredible success story from REVIEWS.io, BigCommerce & Fast Simon for Tumbl Trak To stand out in a competitive market, Tumbl Trak knew they needed to boost their Google Seller Rating and earn their customers’ trust. With REVIEWS.io, they integrated effortlessly with BigCommerce and leveraged Fast Simon to add star ratings to search results, boosting their credibility. The result? A higher Google Seller Rating, increased trust, and boosted conversions. Read the full case study here 👉 https://lnkd.in/eeJfFVzG #casestudy #reviews #google #ecommerce #trust