Paramount+’s Post

📺 Embracing the Future of Television: The Rise of Free Ad-Supported Streaming Television (FAST) Channels! Discover how advertisers and content producers are navigating the evolving landscape of ad-supported streaming and seizing opportunities for growth. Read more: https://lnkd.in/dBUkEu_P #FASTChannels #DigitalMedia #AdvertisingEvolution

Roku’s third-quarter results are in: 85.5 million households streaming and 32 billion hours watched! 📈 Honored to work with such an innovative team that’s constantly pushing streaming forward. Read more at roku.com/investor. #WeAreRoku

Say good-bye to cheap streaming TV. Ad-free streaming TV prices have increased 73% overall from 2019 to 2024, according to our research. Major media companies, including Disney, Max, and Paramount+ have all announced profitability for the first time this year. The largest increase is Peacock which nearly tripled it's price in the past 5 years. The price increases, coupled with bundling and advertising, are starting to resemble the cable TV days of yore. Stay tuned for an op-ed exploring streaming TV profitability! #streamingTV #streaming #CTV #advertising

In the latest edition of 'The Gauge', the monthly TV and Streaming snapshot released by Nielsen, the company has reported that streaming accounted for 40.3% of all TV usage in the USA in June. That marks not only the highest proportion of streaming viewership ever recorded in the three years since Nielsen began tracking, but the best performance for any single category of viewership. Previously, the record belonged to cable, which reached 40.1% of TV usage in June 2021. Nielsen also reported that four streaming services grew their usage by double-digits in June — @Disney+ (+14.8%), Tubi (+14.7%), Netflix (+11.8%) and HBO Max (+11.0%). #streaming #cordcutting

@everyone Roku is the number one streaming service provider on the planet you find the most popular streaming services like NETFLIX, AMAZON PRIME, YouTube, Disney+. All of these platforms are ON-Demand, and I am pointing that out for a reason. However, one thing is clear that being on Roku means reaching millions of television viewers in fact there were 80 million active Roku accounts as of February 15, 2024. It is for that reason Millennium Media Group Of America, LLC on March 18, 2024, launched the INFUSE NETWORK on Roku with one big difference INFUES NETWORK is (LINEAR) which means it plays just like traditional television and has a menu like cable television. We launched with 3 channels and are airing 5channels and will be adding 2 new channels soon. Our network will have up to 100 channels. We are offering opportunities for advertisers and content creators as we start to setup regular programming. At this time, we are airing content that is very entertaining. If you have Roku on your television, we hope you add the INFUSE NETWORK app and take a look at what we feel is The Future Of Television

Viewers are spending more time streaming video and becoming more selective about the number of services they will pay for. Free ad-supported streaming TV (FAST) services aim to circumvent subscription fatigue while capitalizing on the growth of streaming advertising. FASTs used to account for a small amount of usage, but their importance to advertisers is growing as viewers spend more time with these services. EMARKETER's Ross Benes put together a useful FAQ on FAST and how these services are changing TV advertising including what FAST is, how many people use FASTs and what advertising opportunities they offer. Link in comments.

Breaking news for streamers! According to Digiday, by 2024, the top six streaming services with the most ad-supported viewers, excluding YouTube, will feature three FASTs (Free Ad-Supported Streaming Television): • The Roku Channel • Tubi • Pluto TV While YouTube continues to dominate in time spent among streaming services, its competitors are quickly gaining ground. As a juggernaut that combines aspects of streaming video, social media, and traditional TV, YouTube has set the bar high. However, with the emergence of these new players, the streaming landscape is set for a shakeup. Comment below your favorite FAST service, and the last content you watched. #streaming #digitalmedia #roku #tubi #plutotv #youtube #advertising #TVAdvertising #FAST #FreeAdSupportedTelevision

How have your TV viewing habits evolved over the past year? I've analyzed data from Nielsen's latest edition of The Gauge and created this graphic to showcase year-over-year trends for leading streaming television platforms. • Streaming television continues to become a preferred choice for viewers, growing 11% YoY • Tubi and The Roku Channel (Roku) surged with impressive growth, proving the power of ad-supported streaming • YouTube maintains its dominance in the number one spot with more viewership than Amazon Prime Video, Disney+, Hulu, and Peacock combined What do these trends mean for the future of TV? 📺 📈 At Eagle Dock Media, we stay ahead of industry trends to deliver the best insights to our clients. Whether you’re looking to launch, grow, or optimize your streaming television business, we’re here to help you achieve success. Reach out to learn more! #streaming #media #TVtrends #streamingplatforms #digitaltrends #FAST #television https://lnkd.in/g6q74g9f

The Streaming Tsunami: The Necessary Evolution Of The TV (From A Broadcaster Perspective) - Part 1. Streaming, especially Direct-to-Consumer Broadcaster Streaming (e.g., Peacock, ITVX, Joyn, Globoplay), needs TVs to evolve. Modern streaming services are pushing TVs to their natural limits, and Consumers and Streamers are feeling the pain. https://buff.ly/3wLurU1

The streaming revolution is now reigning supreme! In a groundbreaking shift, TV streaming has captured an unprecedented 34.8% share of total consumption in American households as of July 2022. It's official—the era of streaming has soared above both cable and broadcast TV. The statistics paint a clear picture: Streaming at 34.8%, cable at 34.4%, and broadcast at 21.6%. Whether it's binge-worthy TV series or on-demand content, streaming has become the preferred choice for American TV viewers. Eager to embrace the streaming wave? Reach out to us today, and let's dive into the world of limitless entertainment options! How many people in your household have turned to streaming? #viamarkboston #viamark #boston #marketing #strategy #CTV #tvstreaming #dyk #connectedtv #streaming