Paras Vohra’s Post

Can someone explain to me how Zepto Cafe is so cheap? 🧐 I’ve always been a bit apprehensive about the concept of quick food delivery. The promise of food at my doorstep in 10 minutes felt almost…too good to be true. But recently, I had one of those moments where I needed food literally in 10 minutes. So, I decided to give ZeptoCafe a shot. And wow, what an experience! First of all, the prices absolutely blew me away. About 80% of the menu items were under ₹110, and I couldn’t help but wonder how that’s even possible. Then there was the menu itself, so diverse! There were at least 30 items covering multiple cuisines. From a quick pasta craving to a classic Indian meal or even a dessert, it felt like they had something for everyone. But what really got me thinking was this: 1️⃣ How is it so cheap? Seriously, how? 2️⃣ Is the nutritional value of food compromised? 3️⃣ Does ordering from Swiggy/Zomato still make sense? ZeptoCafe doesn’t just send you the main dish. You can throw in side items like an ice cream or a packet of Lay’s into the same order. Previously, I’d have to call the delivery agent to grab snacks on their way. Now? It’s all handled in one seamless order. This experience left me both impressed and curious. I’d love to know, what has your experience with quick food delivery been like? Do you use it often? Or are you, like me, still wrapping your head around how it all works so efficiently? Aadit Palicha| Chandan Mendiratta| Kaivalya V.| Vikas Sharma Follow Bhavya Arora for more! LinkedIn LinkedIn for Learning LinkedIn for Marketing LinkedIn News India #zepto #zeptocafe #swish #quickcommerce #zomato #swiggy

More business opportunity for ProRider (Delivery Jobwala) to serve with delivery riders ... Think what would be the usual demand in peak hours and how many delivery would be made by each rider in 15 mins... This industry is getting bigger and bigger so is ProRider (Delivery Jobwala)'s community....

🚀 Spotlight on Innovation in the Pizza Industry: Lapinoz Pizza 🍕 In an ever-evolving food landscape, Lapinoz Pizza is making waves as a disruptive force in India’s competitive pizza market. What sets them apart? Let's dive into their winning strategy: 1. Unique Flavor Combinations: Lapinoz has successfully blended traditional Italian pizza with local Indian flavors, offering a menu that resonates with the diverse tastes of Indian consumers. 2. Size Matters: With an emphasis on large slice sizes, their pizzas are designed for sharing, catering to family dining and social gatherings—a true reflection of Indian dining culture. 3. Value for Money: By providing premium ingredients at affordable prices, Lapinoz appeals to young professionals and families alike, carving a niche in the hearts of pizza lovers. 4. Strong Digital Presence: Lapinoz engages its audience through relatable social media campaigns and influencer collaborations, leveraging word-of-mouth marketing effectively. 5. Aggressive Expansion: With a focus on Tier 2 and Tier 3 cities, Lapinoz is tapping into markets with less competition, ensuring rapid growth and brand recognition. Challenges & Opportunities: While scaling, maintaining quality and managing supply chains will be crucial. However, the potential for diversification and expansion remains vast. As Lapinoz continues to innovate and expand, it serves as a powerful reminder of how understanding your audience and adapting to local tastes can pave the way for success. 🌟 Kudos to the Lapinoz team for redefining pizza dining in India! 🍽️ Follow Atishay Jain for more such content #finance #invetsment #linkedin Parth Verma

#583. An Innovation that I love & one that I am not a Fan of ! Can u guess the logic behind the launch of Fresh Hot Grills from Subway & limited edition Chizza from KFC? Often the most common brief to a Marketer is to use Innovations to Steal Share from Adjacent Categories. Hence, 'my guess' is the launch of Fresh Hot Grills is to expand the consumption of Subway into the Sandwitch category at a lower price, less veggies & more taste ! Similarly, Chizza tends to expand the consumption of Fried Chicken when the consumer may actually be in the mood of a Pizza. Now I love Chizza because, it stays true to the Brand Core => Great Fried Chicken ! And hence it uses its own USP to expand consumption so I have no doubt that it would have been a blockbuster for KFC However, I personally find the launch of Fresh Hot Grills with the USP of "goodness of cheese" extremely risky ! Because, my experience says, that your early adopters are always your Core Users When a Core user is told that you can now order your Sub at half the cost, they would definitely be interested. But if that starts eating into your regular consumption then the consumer is soon going to wake up and realise that these offering are far less healthy then their usual offer And if the consumer really wants to have something flavorful rather than healthy why would they step into your store in the first place? However, this is just my early perception and the jury is not out yet ! However, as you will read in my book 'The Practical Marketer' due for release in mid- Aug When innovating build on your Brand core and strengthen your differentiation, avoid 'becoming the competition' at any cost. Because if the consumer wants to consume the competition, they are unlikely to enter your store anyway What are your views? #brandupwithbajaj #thepracticalmarketer

Case Study on La Pino’z Pizza 🍕: A Flavorful Journey from India to the World 🌎 1. Background and Origins 📖 La Pino’z Pizza began in 2011, founded by Sanam Kapoor in Chandigarh, India. Kapoor aimed to offer pizza with a twist, blending traditional Italian flavors with an Indian flair. Since its modest beginnings, La Pino’z has quickly become one of India’s favorite pizza brands due to its emphasis on freshness, affordability, and unique menu offerings . 2. Rapid Expansion 🚀 The brand expanded rapidly across India through franchising, crossing over 500 locations. In 2022, it went international, opening outlets in the UK, Canada, Dubai, and more. La Pino’z’s global presence has made it one of the fastest-growing Indian-origin pizza chains worldwide . 3. Unique Product Offering 🍕 La Pino’z stands out for its innovative pizzas, offering options like: • Paneer Tikka Butter Masala Pizza 🧀: A blend of Indian flavors with Italian-style pizza. • Burn to Hell Pizza 🌶️: A spicy option for those who love heat. • Cheezy-7 Pizza 🧀: Loaded with seven different types of cheese. These offerings set La Pino’z apart by fusing local tastes with global pizza styles 4. Marketing and Customer Engagement 📲 La Pino’z uses promotions like “Buy One, Get One Free” and discounts, which have proven popular among customers. Their online platform and app facilitate easy ordering, allowing users to access promotions and customize pizzas, which helps drive customer loyalty and repeat orders . 5. Challenges and Adaptations 🌐 As La Pino’z expanded internationally, adapting to different markets became essential. They had to tweak flavors and offerings to cater to diverse tastes while maintaining their core identity. Operating in multiple countries also meant aligning with each location’s regulatory standards for food safety and quality . 6. Future Goals and Ambitions 🎯 With a goal to continue expanding in more regions, La Pino’z aims to become a recognized name globally. They’re exploring new franchise opportunities and continuing to innovate their menu to keep up with evolving consumer tastes. La Pino’z Pizza’s journey from a single pizzeria in Chandigarh to an international brand showcases the power of blending local flavors with a universally loved product. Their success story is a testament to how creative branding, quality, and customer engagement can drive a small business to global success🌍 #LaPinozPizza #IndianPizzaBrand #Founded2011 #SanamKapoor #Chandigarh #UniqueFlavors #ItalianFusion #IndianCuisine #PaneerTikkaPizza #PeriPeriVeg #Cheezy7 #QualityIngredients #FreshDough #AffordablePrices #BOGODeals #CustomerFavorites #FastestGrowing #GlobalExpansion #InternationalLocations #UK #Canada #Australia #Dubai #Over500Outlets #FranchiseModel #InnovativeMenu #SafetyStandards #AuthenticTaste #PopularChoice #VeganOptions #VegetarianPizzas #SpicyPizza #SweetAndSpicy #YouthFavorite #OnlineOrdering #AppConvenience #LoyaltyDeals #CustomerEngagement

50 Days, 50 Case Studies Challenge! 🎯 With its swift delivery, wide restaurant selection, and innovative services like Instamart, Swiggy is making everyday cravings just a tap away. It’s not just about food it’s about delight delivered. So today we understand a Product case study of #Swiggy Here is the complete case study of the #Swiggy Product #FoodTech #Swiggy #Innovation #CustomerExperience #ProductManagement #CaseStudy #Swiggy #FoodTech #QuickCommerce #DigitalTransformation

Tired of market spice powder that leave your tastebuds unhappy? JustHalfSpoon's cryogenically ground, premium spice powders are the secret weapon you need to unlock better than restaurant flavor in your own kitchen! Our innovative process preserves the intense aroma and taste you crave, taking your culinary creations to the next level. But the good news doesn't stop there! As a small business, we understand the challenges of getting noticed on big platforms. That's why we're excited to be part of the game-changing ONDC initiative on Paytm shopping What's ONDC? It's an open network that levels the playing field for small and medium businesses (SMEs) like JustHalfSpoon. No more battling for a spot on platforms like Blinkit or Swiggy Instamart! With ONDC, you can easily discover us and experience the JustHalfSpoon difference. #SupportSmallBusiness And there's more, We'll soon be available on **OLA** and **BHIM** and lot more platforms, making it even easier to get your hands on our incredible spices. #JustHalfSpoon #CryoSpices #FoodieUpgrade #SaveMoneyEatGreat #SupportONDC P.S.: Spread the word! Help your fellow home chefs discover the magic of JustHalfSpoon.

🚀 Doe Pizza - A Pizza Shop in Melbourne, Australia's Success Story: My Experience with a Slice of Innovation and Quality! 🍕 In 2022, I had the incredible opportunity to work with Doe Pizza in Melbourne, Australia as they redefined the pizza experience in Australia. Their focus on high-quality ingredients and innovative offerings allowed us to carve out a niche in a competitive market. Here’s how we approached this journey! 🍕✨ 📈 Market Research, Entry Strategy and Launching: We discovered through a survey that there was a gap in the market—no one was offering donuts in our area. So, we decided to fill that gap! 🎯 To make the launch memorable, we turned it into an event, offering exclusive deals and creating a buzz that brought in 50 customers on the very first day! With exciting offers and a festive atmosphere, it was a fantastic way to introduce a new product and engage our community. We chose to establish Doe Pizza in urban areas with high pizza demand, differentiating ourselves with gourmet pizzas and handcrafted crusts. Our target audience included young professionals, families, and health-conscious pizza lovers, and we made sure to use fresh, organic ingredients to align with their preferences. 📊 Marketing & Promotion: Social Media Mastery: I worked on leveraging Instagram and Facebook to share visually appealing content that resonated with our audience, generating high engagement. 📱🎉 Influencer Marketing: Collaborating with local influencers and food bloggers helped us boost brand visibility significantly. 🤝🍴 Loyalty Programs: We launched a loyalty program to reward our regular customers, which led to an increase in repeat purchases. 🎁🍕 ⚡️ Overcoming Challenges: Competition: Facing intense competition from established pizza chains, we positioned Doe Pizza by focusing on artisan pizzas and customizable options, setting us apart from the rest. 🌱 Sustainability Initiatives: To appeal to environmentally-conscious customers, we introduced compostable packaging and focused on reducing food waste. 🌍♻️ 🗣️ Customer Feedback & Improvement: Listening to customer feedback was central to our strategy. Through reviews and surveys, we continuously improved our menu and services to meet expectations. 🤝👍 Doe Pizza journey was a rewarding experience—showing how focusing on quality, customer preferences, sustainability, and technology can help build a strong brand. I'm curious to know, how do you think innovation and a customer-centric approach contribute to success in the food industry? Let’s discuss! 💬👇 #MyExperience #CaseStudy #FoodIndustry #CustomerCentric #SuccessStory #Sustainability #Innovation #BusinessGrowth #FoodEntrepreneurship #Australia #PizzaLovers #DigitalMarketing #PersonalGrowth

Local chai brand Chai Point uses them to serve their delicious broths. You can see Swiggy using these extensively to pack their go-to-soups & curries. Remember, the college days when everything from coffee to curry to maggi was served in these cups? Whether its soup, stew, or sambhar, figuring out the safest and most economical packaging material is a challenge every restauranteur faces. In this video, Gaurav Jain & I cover our top 3 picks for liquid food takeaway containers. What's your favorite liquid food container? Let’s chat in the comments! #PackagingSolutions #SustainableLiving #TakeawayReady #IndiaEats #FoodPackaging #RestaurantIndustry #SustainablePackaging #FNBIndustry #EcoFriendlySolutions #TakeawayPackaging #FoodEntrepreneurs

#5 Success story of Rebel Foods Did you know that Behrouz Biryani, Faasos, Lunch Box, Mandarian Oak and Ovenstory Pizza are all owned by the same company? This is the story of Rebel Foods, currently the highest-grossing cloud kitchen in India. It began as a quick-service restaurant in 2004 and transitioned to a cloud kitchen model in 2016. Rebel Foods Private Limited reported a revenue of approximately 1,200 crore in 2023. But how did this cloud kitchen company grow to such prominence? ➡ Multi-Brand Approach: Rebel Foods operates over 20 brands from the same kitchen infrastructure. This multi-brand strategy allows them to maximize the use of their kitchen spaces and increasing the volume of orders. ➡Cross Promotion When you order from one of their brands, you receive coupons or advertisements for other brands. This strategy enhances the brand visibility. ➡Rebranding of few of it’s brands In 2011, Rebel Foods initially focused on selling rolls under the brand Faasos. To ensure sustainable profitability, they added pizzas to their menu, but the initial response was disappointing, while roll sales thrived. They recognized that successful food brands are often linked to specific cuisines—like McDonald's with burgers, KFC with fried chicken, and Domino's with pizza. Consequently, they rebranded their pizza venture as Ovenstory, which resulted in an immediate increase in sales. If you know any intriguing stories about F&B companies, please share!