Parfums de Marly’s Post

How can we craft dreams if we don’t care about the real world around us? Living up to its sense of duty, LVMH is pleased to share its Social and Environmental Responsibility Report for 2023. Deep dive into our report and find out more about the initiatives set up by both the Group and its Maisons to make a lasting difference. By making luxury responsible, we also make a difference that is real. Learn More: https://lnkd.in/esMNduWR #LVMH

LVMH is pleased to share its Social and Environmental Responsibility Report for 2023, with several findings across three pillars : society, environment and culture. Deep dive into our report and find out more about the actions taken by both the Group and its Maisons. Beyond business performance, LVMH is deeply committed to exemplary environmental, social, and cultural responsibility. Our objective is clear: to accelerate and activate the initiatives needed to achieve our social objectives by 2025 and our environmental objectives by 2026 and 2030. That’s how the LVMH Group wants to leave its mark on the world, turning its commitment into action for the common good. Learn More: https://lnkd.in/enhHekDi #LVMH #EarthDay24

A big book & great book to read.

#LVMH the world’s largest #luxury-goods company, reported third-quarter revenue below market estimates, amid a global slowdown in demand for luxury goods that is plaguing the sector. According to LVMH this decline was largely driven by weaker performance in #Japan, which was impacted by the stronger yen. Despite the setback, the company emphasized resilience in its core markets, noting that Europe and the U.S. posted slight growth Thanks to Quartr

From Provence to Powerhouse: L’Occitane’s unstoppable rise. L’Occitane Group is transforming into a global beauty titan. After acquiring a majority stake in Sol de Janeiro for $450M in 2021, they surpassed €2.5 billion in FY2024 net sales, a 19.1% increase. Their winning formula? • A diversified portfolio with high-growth brands like Sol de Janeiro • Consistent performance from legacy brands like L’OCCITANE en Provence • Bold strategies, including potential plans to go private at a $7 billion valuation The beauty landscape is evolving fast, and L’Occitane is proving they’re here to dominate.

Disruption = Creative Excellence x Cultural Impact x Business Results

🚀 American Stories: A marketing lesson by #QueenB ! Back from holidays, and 'Oh my!' what do I see? Beyoncé Knowles-Carter, in partnership with Moët Hennessy, has unveiled a new whisky brand - SirDavis - that blends legacy, luxury, and innovation. ⚜ Honoring Heritage: At the heart of SirDavis lies a powerful narrative that pays homage to Beyoncé's Southern roots and her great-grandfather's storied moonshining past. This authentic backstory connects the brand to a rich cultural tradition, resonating deeply with consumers who value provenance and authenticity. 👁 Visual Identity: The whisky is encased in a ribbed glass bottle, complemented by a custom leather case adorned with a horse medallion—symbolizing strength and her Texas roots. This attention to detail reflects the luxury and thoughtfulness that consumers expect from a brand associated with both Beyoncé and Moët Hennessy. 📢 Strategic Communication: After releasing "Texas Hold'em" a few month ago, Beyoncé’s use of Instagram to announce the launch was a masterstroke in leveraging personal branding. Meanwhile, strategic PR efforts highlight the collaboration with renowned master distiller Bill Lumsden, further enhancing the brand’s credibility and appeal. 🛍 Global Distribution: availability for pre-order at 89$ online and distributed in selected locations worldwide, including major hubs like London, Paris, and Tokyo. This ensures that the brand not only reaches a broad audience but also targets markets where luxury spirits are highly valued. (Travel Retail, Exlusivity) 🎯 The Queen, like Midas, can transorfm anything into gold... intertwining her personal history with the product, Beyoncé is not just selling a whisky—she’s inviting consumers to be part of a legacy. Do you think the brand will be a success? I bet. Thanks for the title inspiration Sandrine Daunar 😂 #BrandStrategy #LuxuryBranding #Beyonce #MoetHennessy #Whisky #MarketingInnovation #SirDavis #GlobalBusiness #HeritageBranding

The appointment of strong and visionary leadership at the head of Moët-Hennessy, Jean Jacques Guiony and Alexandre Arnault, should enable the Group to navigate the current challenges:  - The impact of possible taxes in China and possibly in the United States,  - The rise in popularity of other spirits such as Tequila,  - The gap between the consumption habits of the younger generations and those of their elders, Economic fluctuations, including inflation and recession, that influence consumption. The new president of Jas. Hennessy, Charles Delapalme, will have to face these challenges from Demand. But with more than 45% of the Cognac market share, his upstream role will also be considerable.  A crisis in BNIC - Cognac Cognac sales would have repercussions on the 4,429 winegrowers and bouilleurs de cru and the 132 distillers, who have joined forces with Distribution in the upward cycle of recent years, by planting more than 17,000 hectares , facing a production quota of more than 10 hectolitres of pure alcohol per hectare and investing in a work tool corresponding to these production goals, benefiting from exceptionally but not indefinitely low interest rates.  The reduction of Demand must lead to an in-depth reflection on Supply.

Have you spotted the giant illy coffee cups floating in the canals of Venice? ☕️ The campaign #illybeyondvenice, where art meets digital innovation. As the main sponsor of the 60th International Art Exhibition, illycaffè is making waves with their Venezia campaign. By placing large coffee cups in the iconic Venetian canals, illy creates a stunning visual experience and transforms the city’s vibrant streets into a digital masterpiece. This campaign demonstrates how innovation and cultural heritage can seamlessly blend, showcasing the endless possibilities for creative marketing. It’s a perfect example of how immersive experiences can capture the public’s imagination. The campaign objective is to position the Illy brand as a sophisticated brand that knowledges its cultural heritage and strengthen its brand identity. What are your thoughts on this artistic and innovative campaign? #ArtMeetsInnovation #illycaffè #marketingstrategy

The Coca-Cola Company’s “Every Coca-Cola is Welcome” campaign is a masterclass in embracing grassroots creativity. By showcasing local interpretations of its iconic logo—from hand-painted signs in South African spaza shops to murals in Brazil—Coca-Cola celebrates the unique cultural expressions of communities worldwide. This innovative approach not only deepens brand authenticity but also earned significant recognition at the 2024 Cannes Lions International Festival of Creativity, contributing to Coca-Cola being named Creative Brand of the Year for the first time in its history. Kudos to the local artists and shopkeepers whose creativity has become a global inspiration. #MarketingInnovation #BrandAuthenticity #CocaCola #CannesLions #EveryCocaColaIsWelcome #GlobalCreativity #CommunityEngagement