Kidney Watch Consulting advocates for ethical kidney care, organ donation, and equitable transplantation. We hold systems accountable, empower patients through education, and raise awareness to empower patients.
NxStage Medical, Inc. Are you even trying? Once again, we’re force-fed the same two ‘ambassadors’ on repeat, as if they somehow represent the entire #dialysis community. It’s insulting, lazy, and downright embarrassing. Does NxStage think we’re all idiots who can’t see through their shallow, one-dimensional marketing? Or are they just that out of touch? Your social media strategy is as stale as those tired, drained faces you keep parading around, pretending they’re ‘advocates.’ Give us a break. The dialysis community is diverse, struggling, and real—and we’re fed up watching the same few people endlessly shill your crappy products. This tired approach just shows us that NxStage couldn’t care less about real patients and our experiences. Instead, you stick with a couple of paid puppets to parrot empty praise for equipment that, frankly, isn’t impressing anyone. Are your social media writers even qualified, or are they straight out of high school, trained only to copy and paste? It’s obvious they have no idea how to engage a real community, so they recycle the same posts, thinking we won’t notice. Newsflash: we notice, and we’re over it. If you took one look around social media, you’d see what people actually think of your products and your one-trick marketing routine. Maybe it’s time for a change, NxStage—one that includes genuinely listening to patients instead of shoving the same phony, repetitive, hollow nonsense down our throats. Show some respect, or expect us to keep calling out your pathetic, lazy excuse for ‘engagement.’ We deserve better. Anyone supporting this sham of ‘representation’ by NxStage is just as out of touch. Backing NxStage’s pathetic, cookie-cutter PR only shows you’re willing to prop up a brand that ignores real patient voices and needs. #NextStageFail #DialysisDisrespect #LazyMarketing #TiredFacesTiredBrand #OutOfTouch #DialysisDeservesBetter #PhonyAdvocacy #DoBetterNextStage
Unlocking the full potential of home hemodialysis (HHD) requires a shift in how we approach dialysis care. A goal-driven strategy that prioritizes patient-centered, individualized treatment plans, showing how HHD can be more than just an alternative—it can help transform lives. As a company we continue to innovate in home dialysis, it’s important to remember the key to success: focusing on what matters most to patients. Read the full article to learn more about how goal-oriented care is helping more patients thrive: https://bit.ly/3I1iEmF
Jeff Parke F.
1mo
These choreographed images from NxStage are downright disgusting. Every post feels like a staged photo-op with zero authenticity. It’s painfully obvious that NxStage thinks glossy, fake smiles and carefully posed ‘ambassadors’ will somehow fool the dialysis community into believing they care. Spoiler: it’s not working. This fake representation just highlights how out of touch NxStage really is with the people they claim to serve. We’re tired of seeing manufactured, shallow images that don’t reflect our realities. It’s insulting and infuriating to watch a company assume that a few picture-perfect posts can cover up the real issues patients face. NxStage, stop treating us like props in your PR game. Start listening to the real voices and struggles of the community you profit from.
Great perspective
Kidney Watch Consulting advocates for ethical kidney care, organ donation, and equitable transplantation. We hold systems accountable, empower patients through education, and raise awareness to empower patients.
1moThis is how the Bates and NxStage Medical, Inc. look to to their shallow superficial vision of #dialysis