Cross Screen Media

The average Ohio swing voter reached on TV saw ~80 Senate ads from each party in just the first two weeks of October!

10/1 - 10/14: Amongst swing voters, Trump and supporting PACs held their largest TV frequency advantages in GA and MI. Average TV Frequency: #GAPOL 🔴 67 (59%) 🔵 46 (41%) #MIPOL 🔴 67 (55%) 🔵 55 (45%)

SENATE TV UPDATE - 2 weeks into Oct, both parties were equally matched on TV impressions to swing voters. The Dems delivered just 2% more across the 7 battleground states. Imp Advantage by State: AZ 🔵 112%+ PA 🔵 45%+ NV 🔵 39%+ OH 🤝 EVEN MT 🔴 6%+ WI 🔴 11%+ MI 🔴 29%+

Team Trump delivered 8% more TV impressions to swing voters across the seven battleground states in the first two weeks of October. Total Impressions 🔴 308M (8%↑) 🔵 285M There was only a 1% difference of impressions between parties in PA and WI!

In the #AZPOL Senate race, Gallego and supporting PACs were able to reach 3% more of swing voters on TV in September at a 119% higher average frequency than Lake and the GOP.

Over the course of September, Dems delivered 9% more TV impressions to swing voters across the seven battleground states. https://hubs.ly/Q02SXx4V0 Total Impressions: 🔵 440M (9%↑) 🔴 403M Deep Dive: OH 🔴 175M (52%↑) 🔵 115M All other states 🔵 325M (43%↑) 🔴 228M

September saw MI, GA, and PA as the top TV targets from both Presidential candidates in terms of average frequency to swing voters. Average TV Ad Frequency: #MIPOL 🔵 124 (46%↑) 🔴 85 #GAPOL 🔵 99 (9%↑) 🔴 91 #PAPOL 🔵 99 (39%↑) 🔴 71

Harris and supporting PACs delivered 39% more TV impressions to swing voters across the seven battleground states in September. https://hubs.ly/Q02SXBlQ0 Total: 🔵 611M (39%↑) 🔴 440M States with the biggest gaps: #NVPOL 🔵 19.6M (69%↑) 🔴 11.6M #MIPOL 🔵 213M (52%↑) 🔴 141M

How many people watched The West Wing? How would President Bartlet’s approval rating compare to other presidents? Check out our latest post on the show's 25th anniversary: https://hubs.ly/Q02RdX-C0

Is TradeDesk building a smart TV operating system (TVOS)? What kind of competition are they facing? Check out our latest post for a TVOS deep dive: https://hubs.ly/Q02QBsdg0