Unlocking the Value of Intangible Assets: Why They Matter More Than You Think In today's knowledge-driven economy, a company's worth is often tied to its intangible assets—valuable resources you can't physically touch but are vital for growth and competitive edge. 🌐💼 Here are 7 key types of intangible assets that can elevate business value: 1️⃣ Trademarks - Brands like Amazon’s logo and Nike’s slogan help build recognition and loyalty. 2️⃣ Patents - Pharmaceutical giants, for instance, gain exclusivity through patent protection. 3️⃣ Copyrights - Artistic creations, like famous books and music, gain value through ownership rights. 4️⃣ Goodwill - Seen in acquisitions, goodwill reflects a company's reputation and customer loyalty. 5️⃣ Franchises - Business expansion through brands like McDonald’s benefits from franchising rights. 6️⃣ Customer Lists - Targeted strategies are built on a loyal client base. 7️⃣ Licenses - Essential for sectors needing regulatory permissions, like broadcasting. Whether through brand loyalty, exclusive products, or strategic acquisitions, intangible assets are powerful growth engines. Understanding and maximizing these assets can drive long-term value creation—an area where strategic expertise makes all the difference. #BusinessGrowth #IntangibleAssets #Patents #Trademarks #Copyrights #FranchiseBusiness #FinancialInsights #ValueCreation #Innovation #BusinessStrategy #LinkedInTips #IntellectualProperty #parsbem
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Did you know that trademarks can increase the value of your brand? A strong trademark can create consumer recognition, loyalty, and trust. It can also allow you to charge a price premium, expand into new markets and product offerings, and attract talented workers. Trademarks are among the most valuable assets for startups and established businesses alike. Registered trademarks are also assets that can be bought, sold, or leased. Trademarks, like any other asset, can be transferred to another party through a legal agreement. This can be done as part of a larger business transaction, such as buying or selling a company, or as a standalone deal, such as licensing or franchising a trademark. #didyouknow #funfacts #dyk #trademarks #business
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The world is getting smaller, and your business is facing more competition than ever. It's crucial you have an identity that consumers not only recognize but trust. AT&T is that brand. Harnessing consumer confidence in AT&T can elevate your profile and inspire reliability. Don't miss your chance to leverage a globally trusted and recognizable brand. #TEAMATT #Brand #BrandIdentity #BrandMarketing https://lnkd.in/e_hsUJBZ
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Learn about 2 key strategies for licensing a brand.#Trademarks #brands #licensing https://bit.ly/3JR3mCp
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Did You Know It Takes a Year for a Licensing Deal to Come to Life? At Thomas Global Media, we’ve helped brands and creators turn ideas into revenue by navigating the complex world of licensing. But here’s the thing: licensing success requires time and expertise. What is Licensing? Licensing allows you to collaborate with established brands, leveraging their intellectual property to grow your own business. It’s a strategic approach to increase market reach, expand product lines, and create additional revenue streams. Why Act Now? Most licensing deals take about a year to negotiate and implement. If you’re aiming to launch a new product or expand your brand in 2024, now is the time to start planning. Let’s talk about how licensing can transform your business. Schedule a consult today at www.ThomasGlobalMedia.com and discover how to unlock your potential. #LicensingExperts #StrategicGrowth #BusinessSuccess
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The world is getting smaller, and your business is facing more competition than ever. It's crucial you have an identity that consumers not only recognize but trust. AT&T is that brand. Harnessing consumer confidence in AT&T can elevate your profile and inspire reliability. Don't miss your chance to leverage a globally trusted and recognizable brand. #TEAMATT #Brand #BrandIdentity #BrandMarketing https://lnkd.in/eGeCSBdS
Trending in my industry : Stand Out in a Crowded Market: Leverage the Power of AT&T's Trusted Brand
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The world is getting smaller, and your business is facing more competition than ever. It's crucial you have an identity that consumers not only recognize but trust. AT&T is that brand. Harnessing consumer confidence in AT&T can elevate your profile and inspire reliability. Don't miss your chance to leverage a globally trusted and recognizable brand. #TEAMATT #Brand #BrandIdentity #BrandMarketing https://lnkd.in/e44HHhAe
Trending in my industry : Trending in my industry : Stand Out in a Crowded Market: Leverage the Power of AT&T's Trusted Brand
about.att.com
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Whether it's the tech that drives business operations or the latest consumer trend, AT&T is synonymous with quality products and services. We know plenty of small and midsize businesses that strive to be known that way as well. If your business fits that description, let's chat. You might be a conversation away from capitalizing on AT&T's world-class brand recognition. #TEAMATT #Brand #BrandMarketing #BrandRecognition https://lnkd.in/eEivAD4h
Small Business, Big Impact: Leverage AT&T's Brand Recognition for Growth
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Owning a trademark is more than just brand protection, it grants the owner the right to leverage and grow their brand recognition and reputation for additional revenue, such as through licensing it to third parties. #crownllp #advisingcreativity #licensing #trademarks #branding #trademarklaw #IPLawyers #SFLawyers #intellectualproperty #legalnews
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💼Expand Your Brand's Reach with Licensing Deals 🌐 Licensing your intellectual property (IP), such as patents or trademarks, can be a strategic way to generate passive income and expand your brand's reach. Here's how: 💡 Passive Income: Licensing allows you to generate passive income through royalties, providing a steady stream of revenue without the need for additional effort. 🚀 Brand Expansion: Licensing deals can help you expand your brand's reach by allowing other businesses to use your IP, potentially reaching new markets and customers. 📈 Revenue Diversification: Licensing your IP diversifies your revenue streams, reducing reliance on any single source of income and increasing financial stability. 🔄 Strategic Partnerships: Licensing can lead to strategic partnerships with other businesses, opening up new opportunities for collaboration and growth. To succeed in licensing your IP, ensure that you have a strong portfolio of IP assets, understand the market for your IP, and negotiate favorable licensing terms. By leveraging licensing deals, you can generate passive income, expand your brand's reach, and drive growth for your business. #Licensing #IntellectualProperty #IP #PassiveIncome #BusinessGrowth #Business #BusinessOwner #Partnerships
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simple and logical process and principles to consider when undertaking any merger or spin off -- every such transaction requires reviewing and re-clarifying your brand. A new or refreshed identity will help integrate and connect your shared beliefs, your values and your vision for the future - and then provide the foundations, tools and discipline to deliver against a variety of critical touchpoints across the organisation, internally and externally. https://lnkd.in/epWVpmDT
The role of brand in a M&A or spin-off
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