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Governance | Compliance | Regulation | Operations

Fantastic numbers and a real lesson in how to engage successfully with younger audiences.

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The TAB Everest, Sydney’s premier race day, has officially sold out for the first time since its launch in 2017.     With 50,000 racegoers set to attend this weekend, this milestone highlights the event’s growing popularity, particularly among younger audiences, with 35% of attendees aged 18-24 and over half of all tickets being General Admission. The TAB Everest has successfully attracted a new generation of racegoers, drawn to the thrilling racing and the exceptional value of a day at the races, with Joel Corry performing the After the Last concert for this year.   Australian Turf Club CEO Matt Galanos said, “The TAB Everest’s sell-out crowd is vindication of the original vision of Racing NSW in creating the Everest concept and a testament to the event's evolution and the excitement it brings to the racing calendar. We’ve focused on creating an engaging, value-packed experience, particularly for younger audiences, and this result demonstrates our success in achieving that vision.”

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