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🌟 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝗞𝗨𝗦𝗜 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀! 🌟 We’re excited to launch our LinkedIn page and invite you to connect with us as we continue to shape the narrative across Africa. At KUSI Communications, we don’t just craft messages – we drive transformational impact. 💡 𝗪𝗵𝗮𝘁 𝗪𝗲 𝗗𝗼  As leading policy communications and think tank organization in Africa, KUSI Communications is at the forefront of communications strategy, policy engagement, social impact documentation, media relations, and advocacy. We specialize in research-driven solutions that empower communities, influence decision-makers, and foster lasting change. From strategic media campaigns to outcome-driven policy research, we provide cutting-edge solutions that enhance visibility and elevate the work of organizations, governments, and industries across Africa. Our areas of expertise include: • Strategic Communications Planning • Media & Public Relations • Policy Advocacy & Research • Capacity Building & Systems Thinking • Sustainability strategies  • Outcome Harvesting & Impact Evaluation 📈 𝗪𝗵𝘆 𝗞𝗨𝗦𝗜?  With a Pan-African footprint, decades of experience, and a passion for driving progress, we partner with leading institutions and grassroots movements to amplify voices and turn insights into action. Whether working on green energy, digitalization, or social justice initiatives, we ensure that the impact resonates on the ground and in boardrooms.. 𝗟𝗲𝘁 𝘂𝘀 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲 𝗳𝗼𝗿 𝗖𝗵𝗮𝗻𝗴𝗲!   📢 We believe in the power of communication to inspire action, and we’re here to lead that change with you. Follow us, engage with us, and let’s amplify Africa’s transformational journey – together! #CommunicationsForImpact #KUSICommunications #PolicyAdvocacy #AmplifyingVoices #AfricaTransformation #Socialimpact #Impactstories 🔗 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝘂𝘀 𝗵𝗲𝗿𝗲!>>> https://lnkd.in/dfJQgKUU patterson siema Alison Ngibuini John Kabubu, MPRSK Tanya Owidi Robert Ndwiga

I had the privilege of attending the Public Relations Society of Kenya (PRSK) monthly virtual Town Hall led by well decorated Kentice Tikolo, OGW, FPRSK, a PR and Communications maestro with over 20 years of experience in PR & Comms. 📌Demystifying the Topic: IT'S JUST PR, OR IS IT? 📌 📢You know, there's attending a virtual meeting and attending a virtual meeting where gurus are spewing fine knowledge and exceptional expertise. Few things i was able to grasp from her eye openning presentation are; 🟥Make communication strategy align with performance contract 🟩On crisis communication where the cause could be emanating from the senior management, let someone close to the big bosses approach them and tell out the issue, if you as PR and Comms person is not able to do so. ⬛As PR person in that organization, make sure to tell the story of every department. 🟪On the Annual Report, make sure every department is featured and respective activities captures #PR #PublicRelations #GoogleMeet CIPR International Group CIPR University of Nairobi Paul Udoto christine winja Shantal Kisimba Walter Tito Murimi N. Felister Waithera Chris Wangalwa, MPRSK Chris Muturi

📢 The Power of Strategic PR for African Changemakers: A Thought Starter 📢 Powerful organizations in Africa are driving incredible social change. But to truly amplify their impact, clear and strategic communication is essential. 🚀 Advocacy with bite: How can targeted messaging raise awareness and inspire action on critical issues? #Action 🎯 Content that connects: What kind of materials truly resonate with African audiences? #ContentCreation 🗣 Empowering communication skills: How can training equip teams to confidently share their stories? ️ #Storytelling ✨These are just some thoughts on how strategic communications can elevate the work of African changemakers. Let's join hands and continue to drive social impact in Africa by utilizing the power of strategic communications to amplify the incredible work of African changemakers. By creating targeted messaging that raises awareness and inspires action on critical issues, developing content that truly resonates with African audiences, and empowering teams with communication skills to confidently share their stories, we can take social change in Africa to new heights. Share your thoughts on the power of strategic PR for African changemakers in the comments below and let's work together to make a difference. #Africa #SocialImpact #Communications #Storytelling

Elevating Nigeria’s image: Empowering PR professionals for a better future As public relations professionals converge at Abeokuta, Ogun State, Nigeria for the 2024 Nigeria Public Relations Week and the 61st Annual General Meeting of the Nigerian Institute of Public Relations, it's imperative to reflect on the pivotal role of Public Relations (PR) professionals in shaping Nigeria's image and narrative both domestically and internationally. The journey

Effective communication in public relations isn’t just about speaking; it’s about understanding and connecting with your audience on a deeper level. Successful PR professionals know that crafting a message is only half the battle—the real impact comes from listening to stakeholders, aligning with their values, and fostering trust. True connection happens when communication feels authentic, relevant, and meaningful, turning audiences into advocates and brands into trusted voices. Stratcomm Africa IKE TANDOH, Ph.D.,APR, FCIMC,MCIM. IPRA International Public Relations Association Institute of Public Relations (IPR), Ghana

Development organizations often struggle to effectively communicate their impact to the public, leading to a lack of understanding and appreciation for the work they do. Strategic communication plays a crucial role in addressing this challenge by ensuring that development outcomes are not only well-documented but also conveyed in ways that resonate with diverse audiences. Through tailored messaging, evidence-based storytelling, and the creation of inclusive communication platforms, strategic advocacy helps bridge the gap between development actors and the public, fostering transparency, trust, and support for sustainable change. At The Radah Media Company™, we are dedicated to transforming how development sector organizations communicate their impact. Why Choose Radah Media? • Expertise in development sector communication, • Building conversation platforms for transparency and engagement, • Connecting organizations with their audiences for greater impact and visibility, and • Translating impact metrics from monitoring and evaluation into compelling stories. Let’s work together to amplify your message and create meaningful change! Reach out to us today. #RadahMedia #ImpactCommunication #DevelopmentSector #Percept

A few weeks ago, I completed a Strategic Communications course by The Comms Avenue, alongside an inspiring cohort of communications professionals from Kenya, Malawi, Nigeria, Zimbabwe, and Tunisia. I’ve taken part in several communications courses before, each offering valuable insights, but this one felt different. This course was grounded in practicality – not just theoretical frameworks or surface-level concepts, but tools and strategies we could immediately implement. 💡 One of the key takeaways for me was the importance of research. It’s easy to jump straight into the 'creative' aspects of communications, but this course reinforced something critical: understanding your audience deeply is the cornerstone of any effective strategy. Research. Research. Research. I can’t overstate how essential it is to peel back the layers and really get to know who you're speaking to – their needs, motivations, and challenges. The idea of targeting the "general public" as an audience? A myth we must move past. Effective communication is all about nuance and precision. As the Marketing and Communications Manager at Baraza Media Lab, representing the media and creative industries, this course has sharpened my approach to audience engagement, allowing me to elevate how we craft messages that resonate with our diverse stakeholders. I now have a deeper appreciation for the art of message tailoring, ensuring that every communication is meaningful and relevant to the right people. A special thank you to our facilitator, Adedoyin Jaiyesimi, for curating such a relatable and contextually relevant course. It couldn’t have come at a better time as many of us are currently refining our communications strategies for 2025. It’s been incredible to witness how many of us could apply the lessons immediately, shaping our strategies as we went along. Shoutout to my amazing classmates— Onyinye Madu, Cecilia Ekeng, Kenneth Oyeniyi, Charlotte Chisoni , Farah Miled - thank you for the collage! 😊 The learnings continue, and I’m excited to apply these insights in my work. The Comms Avenue – I’m already looking forward to the next one! #StrategicCommunications #CommsinAfrica

Nkechi Ali-Balogun , Principal Consultant at NECCI CONSULTING, provided a candid assessment of the evolving public relations (PR) landscape in Nigeria. While she acknowledged notable advancements in the profession, she also emphasized significant challenges that continue to affect the industry’s credibility and effectiveness. The public relations specialist affirmed that as the Nigerian PR landscape continues to evolve, there is need to underscore the importance of professionalism and the potential for growth within the industry, particularly in light of emerging technologies and a broader recognition of public relations as a vital business function. Stating this in a recent interview with MARKETING EDGE, the image architect noted that the understanding of public relations is improving among both users and professionals. However, she emphasized that misconceptions still exist, particularly among C-suite executives who often confuse media relations with comprehensive PR strategies. To read more, click link below 👇 https://lnkd.in/eXnCiGYn • • • #marketingedgem #marketingedge #industrynews #imc #branding #advertsing #marketing

[Challenges Faced by PR Specialists in Nigeria] PR specialists in Nigeria face numerous challenges in their field of work. These challenges range from the lack of proper . . . https://lnkd.in/dMkymGWf

I also checked through coauthor.studio to know my 2024 stats! Find below the report in full- Here's my 2024 LinkedIn Rewind, by Coauthor.studio: Trust isn't just earned - it's a responsibility that shapes both relationships and reputations. This foundational PR truth defined my 2024 journey across public relations, cultural advocacy, and sustainability leadership. Key moments that reinforced the power of trusted relationships: • Recognition as Africa Sustainability Practitioners Fellow, validating our commitment to sustainable business practices • Expanded impact of cultural preservation through The Okeho Exodus and Yorùbá Làkọ̀tun initiatives • Deepened PR advisory relationships helping clients navigate complex stakeholder dynamics • Mentored next-generation communicators during Nigeria Public Relations Week Most impactful insights shared with our community: "In the realm of Public Relations, what we truly sell is trust. Our services are secondary." On building lasting client relationships through authentic counsel. https://lnkd.in/dxGR_7qn "Quality acts as the silent spokesperson of any product or service. It is the invisible force that builds trust, fosters loyalty, and shapes a brand's reputation." On delivering excellence consistently. https://lnkd.in/dtw7w-JC "Smart Corporate Leaders still need to seek out the counsel of trained public relations professionals in dealing with their key constituent publics." On the critical role of strategic communication. https://lnkd.in/dhnMFBu4 Our impact extended beyond traditional PR: • Strengthened cultural preservation through expanded book donation initiatives • Advanced sustainable business practices across African markets • Built bridges between modern PR principles and traditional cultural values • Elevated next-generation communicators through structured mentorship Looking ahead: 2025 focuses on deepening the intersection of strategic communication, cultural advocacy, and sustainable business practices. The foundation? Always trust. To every professional navigating the delicate balance of innovation and tradition: authentic relationships remain our most powerful tool for creating lasting impact. #PeoDavies #OlutayoIrantiola #PRConsultant #CulturalAdvocacy #Sustainability #LinkedInRewind #2024wrapped