Narrative designer for NGOs and mission-driven businesses #CaseForSupport #BusinessNarratives #InvestorDecks #CreativeDirector #CategoryDesign #GTM #Rebrand #Brandstory #NGO
In 1966 Manyara national park faced an impossible question, was culling the answer to its overcrowded elephant population? Destruction of wildlife habitat and detrimental elephant behavior had to be addressed. Oxford Zooloogist Iain Douglas Hamilton received a grant to scientifically study the animals to find the alternative, whereby he lived with the elephants in the wild for nearly six years. During that time he discovered the wonders of elephant behavior, building a relationship with elephant families while starting his own alongside theirs. In 1972 Iain released a landmark thesis recommending corridors between habitats for animals, not culling. Later, Iain pioneered the first elephant tracking collars to further study migration behaviors, and the the first aerial census as part of the monitoring. The science and data Iain championed remains the bedrock of Save The Elephants work today, overcoming impossible threats to elephant and human coexistence—with science. A new narrative for the organization is soon to be released in October. I’m proud to have dedicated over 1/2 a year of my life working on it. The documentary below, developed by STE, sets the stage for the organization’s groundbreaking work, yesterday and today, in creating understanding for the significance of elephants. The new narrative will address Africa’s greatest challenge today - the Human Elephant coexistence crisis. Right now Africa views elephants as its #1 problem. However, for its development, it’s people, and our sustainable future with nature, climate, and biodiversity, the crisis represents its greatest opportunity. Now, more than ever, elephants need a voice in our changing world. #businessnarrative #businessnarrativetransformation #caseforsupport #ngo #wildlifeconservation #brandstory #brandstrategy #categorythinking #categorydesign #hypnoticdesign
‘A Life Among Elephants’ premieres tomorrow, September 14, at 21:00 on ARTE. 🥳 Don’t miss this inspiring film about Dr. Iain Douglas-Hamilton’s remarkable journey to protect Africa's wild elephants. 🐘 If you’re in Germany or France, check your local TV listings for more details. Meanwhile, enjoy this sneak peek of the film: https://bit.ly/4e0ydZZ. #alifeamongelephants #savetheelephants #elephants #elephantconservation #wildlifedocumentary #wildlifefilm #maramedia
