PHD Media Belgium’s Post

📢WFA Marketer of the Year Announced Congratulations to Asmita Dubey who was among 40 candidates in the competition which was then shortlisted to the top five marketers.    Our CEO Josh Faulks, sat on the judging panel and said, "Each of these marketers achievements are incredible. It is well worth a watch of their submission videos – especially if you want to be in the running next year."   The other shortlisted marketers were Aude Gandon at Nestlé, Lisa McKnight at Mattel, Marcel Marcondes at AB InBev and Morgan Flatley at McDonald’s so we really are talking about some of the very best in the global marketing industry right now.   Read more about L'Oreal and Asmita's very well-deserved win and find the submission videos enclosed. 👇   https://lnkd.in/gh8_9-6D   #WFA #MarketeroftheYear WFA

As someone who works in #marketing the advice that Swan Sit shares is always something to take and run with it. 🏃♂️🚀 Swan has held the position of VP of Global Digital Marketing at Nike and Revlon. Before that, she was the Executive Director of Strategy and Planning, Online at The Estée Lauder Companies Inc. and even owned an ad agency focused on emotional #branding. With the #innovation of technology always at the forefront and constantly changing it's important to understand how to connect with your audience. What do they want? How can we engage with them? What makes us connect with the community? Collaboration, trust, and having a relationship with a brand online are a MUST for success today. How are you as a marketer, business, or leader doing this today? #technology #disruption #transformation #collaboration #thursdaythoughts #relationships VaynerSpeakers

This is marketing done right! 💯 L'Oréal's latest campaign, and our first true Ocean Outdoor x Spotlight Landsec collaboration, is a masterclass in how to connect with consumers in an authentic and impactful way. Not only is it innovative, but it's a great example of how modern marketing can be both creative and results-driven. Here's how: Experiential marketing 💇♀️💅💄 : L’Oréal created truly meaningful engagements with consumers, educating them about the brand with masterclass sessions, panel discussions and one-to-one consultations; delivering experiences that go beyond the product. This is about building relationships, not just transactions.   TikTok Shop power 📈🌍: Leveraging the potential of TikTok Shop, L’Oréal used Below the Lights as a content creation studio, which massively expanded the campaign's online reach. This strategy brought the brand to a much wider audience than were physically able to attend in London and in doing so, delivered extraordinary results.   Collaborating with trusted retail partners 🛒🛍: Partnering with Boots UK allowed L’Oréal to drive increased footfall, boost in-store visibility, and ultimately raise sales revenue through their trusted retail partner.   A live-stream experience from Le Defilé Paris 🇫🇷: The campaign culminated in a live stream on Piccadilly Lights bringing the Parisian runway to the heart of central London, celebrating women’s empowerment, inclusion, and sisterhood at the iconic Place de l’Opéra. This campaign is proof that when you align purpose with the right platforms, creativity, and partnerships, you can truly make an impact. An absolute pleasure to be part of 👏 #MarketingDoneRight #ExperientialMarketing #TikTokShop #LiveShopping #RetailSuccess #TheArtOfOutdoor #TurningSpacesIntoPlaces

As competition grows and campaign effectiveness needs to be improved, L'Oréal, one of the world's leading personal care companies, decided to refocus its efforts on search campaigns. 🤝 In partnership with Making Science, they increased the use of Broad Match to 50% across all their campaigns, focusing on generic campaigns to increase brand consideration. 📈 The results were remarkable: ▪ 55% increase in conversions across all brands in just 6 months ▪ 22% reduction in cost per conversion ▪ 13% boost in conversion rate Follow the link in the comments to the full case study. #Loreal #Broadmatch #SearchCampaigns #SuccessCase #MakingScienceExperts

🌟 Reflecting on the Loreal Business Connect Event in Manchester 🌟 Participating as a panel speaker at the Loreal Business Connect event in Manchester was an absolute honor and a remarkable experience. Surrounded by esteemed professionals deeply entrenched in our industry, we engaged in thought-provoking discussions covering various crucial aspects of our field. Throughout the event, L'Oreal's team and guest speakers addressed: 🚀 Marketing Strategies: We delved into innovative approaches aimed at effectively engaging our audience and amplifying our brand presence in the market. 📱 Social Media Tactics: Discussions revolved around harnessing the power of digital platforms to enhance brand visibility and foster meaningful connections with our audience, exploring strategies to create impactful social media campaigns. 🎯 Customer Attraction and Retention: Exploring strategies aimed at attracting and retaining loyal customers in today's competitive market landscape, emphasizing the importance of building strong relationships with our clientele. 💡 Rising Costs and the Role of Technology: Navigating through the challenges posed by evolving technologies and market dynamics was a significant focus of our discussions, with insights shared on how to adapt and thrive in a changing landscape. A standout moment of the event was Chandell Labbozzetta insightful session on navigating the current climate. She emphasized the importance of visualizing our dreams and embracing flexibility on our journey towards success, underscoring that success rarely follows a linear path but requires adaptability and resilience. David Higgins and Monica Teodoro provided invaluable insights into the power of storytelling in business, highlighting how compelling narratives can deeply resonate with customers, fostering stronger connections and brand loyalty. In an industry where emotions and experiences are paramount, storytelling emerges as an essential tool for engaging with our audience on a deeper level. Jason Bevan further elaborated on the art of storytelling, drawing parallels between the beauty industry and the captivating world of cinema. By crafting captivating narratives and experiences for our clients, we can elevate their journey and leave a lasting impression, fostering brand loyalty and customer satisfaction. The Loreal Business Connect event was an enriching source of inspiration and knowledge, reaffirming the importance of continuous learning and innovation in our dynamic industry. I am profoundly grateful for the opportunity to have been part of such a stimulating discussion and look forward to implementing these insights in my work. #Loreal #BusinessConnect #ManchesterEvent #BeautyIndustry #MarketingStrategies #SocialMedia #CustomerRetention #Technology #Storytelling #Innovation #Inspiration

It's all about the "X" – brand experience, to be exact. In today's dynamic landscape, the role of media agencies transcends traditional media planning; we are helping to shape brand experiences. In her insightful article featured in Branding in Asia, Genevieve Chen, UM APAC's Regional Strategy Director, shares that media agencies are now gatekeepers of experience, leveraging data and insights to create impactful campaigns that resonate with a brand's target audience and drive lasting results. Read the full article here: https://bit.ly/3Tw2gRi. #pulseofUMAPAC UM Worldwide IPG Mediabrands IPG Mediabrands APAC Interpublic Group (IPG)

Good day to all. I spent a very refreshing and thought provoking day with a group of very experienced jury members from around Asia Pacific judging the Global Effie Awards for marketing effectiveness (Global campaigns that have been run across regions). From some of the brilliant campaigns that we evaluated - here is my little rule book of do’s and dont’s for Agency folks, brand managers, production houses and media agency partners - nothing dramatic - but the age old basics: 1. No marketing campaign can start unless you have defined your target audience sharply the brand challenge clearly identified (improve brand imagery, drive trials, improve repeat rates, reduce attrition). 2. Insight, Insight, Insight. Great insights lead to great marketing campaigns. As they say - ‘get into the shoes and under the skin of your consumers.’ - focus on the ‘why they do something or why they behave in a particular manner’ - not just the what and where (these are facts, not insights)! 3. Refresh/ reinvigorate your brand while sticking to your core Brand strengths (colors, selling lines, target audience, benefit visualisation) 4. Important - ensure your campaign delivers the communication on both the product and emotional benefits ! 5. Finally - maximise the use of technology to reach your target audience in the most effective manner - sometimes TV first, sometimes digital first - sometimes just PR or word of mouth !! Thank you Effie Worldwide for the opportunity !! #effie #advertising #communication #brand #media #global

The next few winners will have to reimagine current offerings and that will only happen through real and tangible customer surveys and interactions. To win, you'll have to seek inputs from customers on what they'd be willing to spend more on. :)

Thank you, Nikhil Kamath, for bringing attention to the untapped potential of India's wedding market, which is very fragmented and has received little attention until now. The Indian wedding industry has experienced significant growth, becoming the fourth-largest sector in the country. This growth can be attributed to various factors, including increasing urbanization, rising disposable income, the emergence of wedding technology (wed-tech), and the widespread influence of social media. According to WedMeGood's Annual Industry Report 2023–24, the Indian event wedding market has the potential to reach a staggering $75 billion during the 2023–24 wedding season. One major issue in the industry is the lack of organization when it comes to procuring materials for event and wedding organizers. Many still rely on traditional approaches, such as traveling to Delhi or even China to purchase goods, which not only wastes time but also incurs unnecessary expenses. Decornt is revolutionizing the Indian event wedding industry by creating a cutting-edge product-based startup. They are digitalizing the procurement market and introducing a B2B marketplace where buyers can conveniently browse and purchase from a vast selection of over 10,000 products, all delivered right to their doorstep. Material procurement accounts for approximately 20% of the total expenses for a wedding event, making it a significant market worth $15 billion that continues to expand annually. "I can't think of five dominant brands in this space that hold any kind of mindshare." Massive opportunities may be hiding in traditionally uncool industries."  I truly agree with you, Nikhil Kamath and that's our vision at Decornt is to build India's largest marketplace to address the procurement problem in the highly unorganized and unexplored event wedding decoration, catering and sound lighting industry. Kamal Saluja Ritesh Agarwal Shivaji Shriram Dhawad, Ph.D. Gautham Sivaramakrishnan Nitin Jain Chaitanya R Rathi Poonam K Khandelwal Vikrant Potnis Madhukar Bhardwaj Pooja Parmar Amit Singal Pranav Joshi (प्रणव जोशी) Shivangi Bubna Anuja Dhomne Sapna Goyal Vaibhav Vardhan Vikas Aggarwal Suruchi Maitra Debleena Majumdar Dhiraj Kumar Sinha Sugandh Rakha Pranay Mathur Vijetha Shastry Shradha Sharma Shashikant Chaudhary Anisha Singh Tushar Vadera Decornt InFED Headstart Network Foundation Indian Institute of Management Nagpur Conquest, BITS Pilani Vicco Laboratories Maharashtra State Innovation Society   #eventweddingindustry #hospitalityindustry #procurementmarket #Weddingmarket #b2bmarketplace