Pierce Ginzberg’s Post

How advertisers can adapt to a world without third-party cookies? With these cookies being phased out due to privacy concerns, marketers need to rely more on first-party data, which they collect directly from their own customers. This shift requires new strategies for targeting and measuring ad effectiveness, such as using contextual targeting and aggregated data. Google's Privacy Sandbox plays a significant role, which aims to group users with similar interests rather than tracking individuals. These solutions help maintain ad relevance while respecting user privacy, ensuring that advertising can still be effective without third-party cookies. #DigitalMarketing #MarketingStrategy #Advertising #DataPrivacy #MarketingInsights

Don't wait🚦for Google to close the cookie jar! Cookie IDs are only used on a portion of Chrome browsers anyway🤔. Plus targeting IDs limits reach regardless of the presence of cookies 🍪 or any other form of user ID. This forces advertisers to miss out on quality inventory & reach at scale. ⚖️ If you want your ads to be seen by active consumers in real-time with ID-free decision making, targeting, and true privacy compliant solutions, then Inuvo has you covered. Give me a shout ☎️, shoot me a message or email 💬📨 at Christina.smith@inuvo.com to learn more about our cookie-less audience discovery, media delivery, and performance spend analysis solutions via IntentKey AI🤖 Let's sweeten 🍯 your advertising plans and shape the future of advertising, NOW! 📈 #Advertising #IntentKeyAI #PrivacyCompliant #PerformanceAnalysis #Inuvo #SweetSideScale

🚀 New Blog Post Alert! 🚀 Discover how BidMatrix  is revolutionizing mobile advertising! 📈 From advanced targeting to real-time optimization and top-tier anti-fraud protection, this platform has everything you need to boost your campaigns and ROI. 💪 Curious? 👉 Read more and take your ad strategy to the next level! https://lnkd.in/dwBS4-Ua #ScroogeFrog #DigitalMarketing #BidMatrix #AdTech

🔍 The U.K.’s Competition and Markets Authority keeps a close watch on Google’s evolving Privacy Sandbox despite recent strategy shift. 🧐 Google's original plan to phase out third-party cookies faced scrutiny, but they now offer users a choice. 🍪 Competition concerns persist with Google’s new approach, with the CMA focusing on key details. Regulatory changes could impact ad targeting and transparency, influencing campaign strategies going forward. Stay informed with updates on the Privacy Sandbox and its implications for digital advertising. 📈 #PrivacySandbox #DigitalAdvertising #Regulations #Competition #GoogleUpdate

"Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year 'the year of mobile.' As someone who's worked in mobile marketing for more than 15 years, I've yet to see the channel truly have its moment. But the push for more privacy-compliant ad targeting, combined with recent advancements in the use of on-device signals like location and biometric data, could mean the industry is finally primed to unlock mobile's true value." These insights come from Leo Giel, CEO of Tappa, a veteran with over 15 years in mobile marketing. In his article from earlier this year, he explores a focus on privacy-compliant targeting and innovative on-device signals. All of this makes us think what might be coming for mobile in 2025! Intrigued by Leo's thoughts? Read the full article to gain valuable insights from this industry leader. https://lnkd.in/eNnTK3nS #MobileMarketing #AdTech #DigitalAdvertising #IndustryInsights

🍪 Did you hear the one about the Cookie that didn't crumble? 🍪 Here’s what you need to know about Google's long and winding U-turn: ➜ Google isn't ditching third-party cookies in Chrome ➜ Instead, they're enhancing user control and focusing on Privacy Sandbox ➜ This impacts targeting and measurement strategies, meaning advertisers need to continue to diversify ➜ Multi-valent targeting and first-party data capability are STILL the secret to digital marketing effectiveness. Our head of digital Craig Starling has the full lowdown - see link in comment #DigitalMarketing #Advertising #Privacy #GoogleUpdate #Cookies #AdTech

Cookies are here to stay 🍪 Google has unexpectedly reversed its decision to block third-party cookies on Chrome, instead offering users an informed choice regarding cookies usage while continuing to develop alternative advertising methods. Third-party cookies, essential for tracking and targeting ads, will remain in use, prompting future pop-ups for users to manage cookies. Find out more: https://lnkd.in/eJHyhzeR What do you think to the decision? Will consumers benefit from more choice on cookie usage? #Google #GoogleAds #GoogleSearch #MarketingUpdates

Goodbye Cookies 👋 By the summer of 2025, Firefox, Safari, and Google will have all removed third-party cookies. That’s 85% of the global browser market share! This shift will inevitably shake up advertising. Our latest article explores how to get ready for the post-cookie era and thrive as a better advertiser. You’ll learn about: ✅ Contextual targeting ✅ First-party data collection ✅ Google’s Privacy Sandbox …and more. Learn how to make the most of cookie deprecation! Dive into the article 👇 https://bit.ly/3UTmR1R #cookiedeprecation #advertising

👀Goodbye Cookies 👋 By the end of 2024, Firefox, Safari, and Google will have all removed third-party cookies. That’s 85% of the global browser market share! This shift will inevitably shake up advertising. Our latest article explores how to get ready for the post-cookie era and thrive as a better advertiser. You’ll learn about: ✅ Contextual targeting ✅ First-party data collection ✅ Google’s Privacy Sandbox …and more. Learn how to make the most of cookie deprecation! Dive into the article 👇 https://bit.ly/3UTmR1R #cookiedeprecation #advertising #cookie

Here are the latest social media updates you might want to know about! 𝐘𝐨𝐮𝐭𝐮𝐛𝐞 added more In-stream shopping tools that ecommerce businesses can take advantage of. These include “Shopping Collections”, which provide a way that creators can set up curated lists of their favorite products. 𝐒𝐧𝐚𝐩𝐜𝐡𝐚𝐭 partnered with companies AppsFlyer and Snowflake to facilitate more advanced targeting, and data privacy and protection. 𝐋𝐢𝐧𝐤𝐞𝐝𝐢𝐧 introduced new business-to-business TV ad features allowing businesses to reach new audiences through LinkedIn CTV ads. 𝐌𝐞𝐭𝐚 expanded their content policy to better indicate when a post has been created with or uses AI. #digitalmarketing #socialmedia