PlasticFri®’s Post

Check out these #ContentMarketing strategy use cases for goals outside of attracting new customers.

🎯 What’s the Key to an Effective Developer Marketing Strategy? 💡 How Can You Promote Products to Different Developer Niches? 🤝 Can You Build Strong Relationships in Developer Communities? 🚀 How Do You Boost Brand Awareness and Trust Among Developers? #developers #community #content #techworld #AI #brand #startsup #marketing

If you work in B2B tech marketing, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. But if you’re not enthused about your solutions, it would be tough to convince a customer about their value. Plus, your job would be a slog. The problem is, this little love affair can lead to navel-gazing—and irrelevant content. Ultimately, customers care less about all your bells and whistles and more about solving their pain points. Your B2B tech marketing content needs to stop trying to sell widgets and instead sell outcomes and solutions to problems. Here are some ideas for how to achieve this > https://lnkd.in/gJZhP6ZT #Marketing #B2BMarketing #Technology #Features #Benefits #Solutions #Communications #ContentMarketing #Content

Hi, I’m Maesha 👋🏾 —a former accountant, operations specialist, and marketing strategist. Over the years, I’ve worn many hats, but no role has highlighted the frustrations many businesses have encountered more than in marketing. I’ve seen firsthand how fragmented the marketing world has become. Different functions are often outsourced, and despite my background in operations, it’s been frustrating to watch how disconnected these efforts can be. The essence of marketing seems to have been lost somewhere between the myriad agencies and their siloed approaches. That’s why I started working with Creatiq to develop an AI solution, Mercury GPT, focused on integrating content creation and sharpening brand identity. But as we rolled out these innovations, I realised there was still so much more to be done. The question kept nagging at me: How did we get here, and how can we bring all the pieces back together? After the acquisition of 108 Marketing, I took a step back to reflect on where marketing diverged and lost its way. In that process, I stumbled upon Quantum Marketing book, by Raja Rajamannar, that encapsulated everything I’ve been striving for throughout my career. It helped me see that the future of marketing isn’t just about adding more tools to our arsenal—it’s about fundamentally rethinking our approach. Quantum Marketing has shown me that we’re at the dawn of a new era—the Fifth Paradigm—where traditional marketing strategies are becoming obsolete. To stay ahead, we need to embrace a more holistic, integrated approach that leverages cutting-edge tools such as AI, blockchain, psychology, neuropsychology, and other quantum marketing technologies. This is the direction I’m taking with Creatiq, ensuring that our strategies not only connect deeply with audiences but also harness the power of these advanced technologies to drive real, sustainable growth. As I embark on this journey, I’ll be sharing my experiences, insights, frustrations, and case studies—everything that has led me to this point. I’m excited to explore how we can transform brands with the principles of Quantum Marketing, and I invite you to join me. For all the marketing professionals out there, I highly recommend Quantum Marketing—it’s a game-changer! Stay tuned for the courses, workshops, and tools we’ll be developing together.

Content marketing is no longer optional — it’s essential. For B2B professionals, it’s the key to unlocking thought leadership, building brand authority, and ultimately, driving business growth. 👉 https://lnkd.in/eEtA-iuA 👈 #ContentMarketing #Marketing #Business #Founder #B2B

B2B Service Providers, Don't only focus on getting new business from your content marketing. (Getting new leads, prospects, clients) Focus much more of your energy on retention for the rest of the year (Customer experience, community building, re-marketing, extending/deepening client partnerships) The latter will get you consistent cash flow and eventual evangelists who will help you scale much faster. ----- Hey there 👋 I'm Carrolee Drummonds, a multi-passionate marketer that loves talking about the power of content (especially those of the non-social variety), with a few posts about work culture mixed in here and there. ✍ I am a seasoned content marketing consultant who is obsessed with helping B2B Service Providers gain clarity in their messaging, and create a killer content plan (all without depending solely on social media). 💻 I recently started a biweekly newsletter that talks about all things anti-social content creation and distribution that gives you easy to implement tips for your own content strategy. https://bit.ly/4e65hjI

From blog posts to email marketing, the types of content designed for each stage can significantly impact the overall customer experience. Employing a content marketing strategy that aligns with each phase not only addresses potential customers’ pain points but also strengthens lead generation and long-term business goals. ♻️

"Here’s a funny twist of fate for me; akin to the T-Strategy in marketing, life has a way of bringing things full circle!" Growing up, I hated drawing. The moment my biology homework involved amoeba diagrams or biomass sketches, I’d hand it straight to my elder sister —her problem, not mine! 🎨😅 And Dekho Zara Waqt Ka Sitam; My daughter is OBSESSED with drawing. she loves it. And guess what? I’m suddenly her go-to artist. Some days, she wants me to draw Kanha Ji or Ganesh Ji. Other days, it’s some bizarre animal she’s dreamt up. It’s honestly tougher than any client brief I’ve ever received! 😜 Why am I sharing this⁉️ Because marketing is a lot like this. If you skip learning one thing, your clients demands will make you learn it later. There’s no getting around it. You can’t ignore a key area. You need that 360-degree knowledge: ✓ From blog writing, ✓To copywriting, ✓To close clients, ✓To generate leads with promo materials, lead magnets, and even email marketing. Key takeaway: Become an expert in one field, but make sure you have a broad understanding of everything around it. That’s what we call the T-Strategy of Marketing. 🌟 What’s the T-Strategy⁉️ It’s about mastering one area (like copywriting) while having a solid grasp on others (like SEO, email marketing, or social media). The vertical bar is your depth of expertise, and the horizontal bar is your wide-ranging knowledge. Therefore, the above combo makes you a versatile marketer, ready to tackle any challenge just like I’m ready to face my daughter’s next drawing request! 🎨

Hey CMO / Director of Marketing. Copy this and send it your CEO. Subject: We Need to Talk About Our Website (Yes, Again) Hey [CEO's Name], I get it—website redesigns aren’t exactly the most thrilling topic for a CEO. But here's the thing: our marketing team is in a bit of a bind. We're doing everything we can to drive traffic and generate leads, but when prospects land on our site, they’re not exactly seeing us as the industry leader we claim to be. In fact, they might be questioning if they should even be engaging with us at all. The truth is, our website isn’t just outdated—it’s actively working against us. It’s tough to gain the trust of our visitors when the first impression they get is, well, less than stellar. And it’s not just us in marketing who are feeling the pain. The sales team is struggling too. They’re getting hit with objections about our credibility and value, all because our site screams “low-budget” instead of “high-tech.” We’ve also been stuck in a cycle of delayed updates, which makes it even harder to keep our content fresh and relevant. And to be honest, I don’t have the confidence to fully leverage our paid media strategy right now because, let’s face it, sending people to our current site feels like setting money on fire. I’m not suggesting a vanity project here. A high-quality website is an investment in our brand, our sales, and our future growth. I’d love to chat about how we can get on the same page and turn this around. Let’s give our team—and our prospects—a website we can all be proud of. Best, [Your Name] CMO/Director of Marketing