Pluto TV’s Post

Advertising is something that we've learned to accept and expect. It's even a critical feature of many streaming service subscription options, so whether you're tuning into cable, streaming, YouTube, or even social media -- there will be ads. If ads are inevitable, that means consumers will be tired of them, especially when they are repeated in a pod. To avoid this, you'd better create a strong ad that's catchy, interesting, and to the point. Liberty Mutual Insurance has done just that. Their Liberty jingle combined with their rather amusing mascot, LiMu Emu, has won a place in the hearts of many viewers. It checks off everything on the list and is incredibly memorable and almost iconic. Evoking nostalgia, it's 1970s-themed, as LiMu and his buddy Doug drive a Plymouth Duster. This nostalgia (in combination with creativity and quirkiness) is the perfect recipe to resonate with their target audience. Thanks to Jenna Lebel, CMO, at Liberty Mutual for creating this iconic commercial series. If you attended IAB's Annual Leadership Meeting and want to hear more from Jenna, check out the VOD from our session "The CMO Perspective." https://lnkd.in/eujwaHNm Advertisers -- take note! #LibertyMutual #DigitalAdvertising #CreativeAdvertising #CreativeBranding #CMO

Do you need different ads for YouTube, streaming services, and traditional cable? According to Michal Fasone (Fasone & Partners), the answer is no. Consistency is key. You want your audience to see your product and image the same way across all platforms. However, if your ad frequency is high, it might be wise to use multiple creatives. This prevents your audience from getting burned out by seeing the same commercial repeatedly. Michal shared an insightful conversation with an attorney about this very topic. Advertising is all about reach and frequency. If your audience sees your ad every minute and a half, it's time to switch things up to keep them engaged. Catch the full episode for more valuable insights. Link in the first comment. #Advertising #Marketing #BrandConsistency #AdFrequency #TheHeroShow #MarketingStrategy #DigitalMarketing #MediaPlanning

If your brand runs an ad over 15 seconds long on a social media streaming video that isn't long-form, you're worse than dead to most viewers—they hate you. How much time and money will it take to win back a potential customer, if possible, because your advertising is stuck in the last century? #advertising #marketing The worst is when you have an unskippable 30-second ad on a 15-second clip.

Less screaming, more streaming! Check out Roku's latest (and extremely relatable) campaign highlighting the simplicity of streaming with Roku!

Cordless viewing does not mean just on-demand content. In fact, more and more live-tv viewing is happening via streaming. Case in point: I just watched March Madness in at least 4 ways 1. On TV Via broadcast on CBS (not streaming) 2. Streaming on YouTube TV (which was retransmitting the CBS affiliate) 3. Streaming via DirecTV’s streaming app (also a retransmission of the local CBS affiliate) 4. Streaming on my phone via the March Madness app.

📈 A recent report revealed that more than half of US TV viewing is cordless. This is defined as people who have either never signed up for a paid, traditional television service or have canceled that service. With this surge in cord-cutting, ad-supported streaming platforms are becoming increasingly popular. 🌟 For advertisers, this means a growing opportunity to reach engaged audiences in the digital space. If you want to stay ahead of the curve and tap into the evolving landscape of streaming, let's chat! 📚 Read: Check out this insightful article from Marketing Brew: https://lnkd.in/e8FCU2cR? #Streaming #AdSupported #CordCutting #DigitalAdvertising #MediaBuying #AdvertisingAgency #MediaTrends

Hey, peeps. It was my privilege to judge this year's GEMA Awards (formerly Promax) across the TV/Streaming - North America category. The platform shines a spotlight on the innovative and impactful work of the region's entertainment marketing community. A few takeaways from the entries I reviewed: -- Social campaigns that aim for shock and awe (specifically, relaunching or completely wiping accounts) are in -- Celebrity VOs still matter (and some are much better than others) -- Content should mirror your DNA (if even a small semblance of your brand ethos) #awards #marketing #creative

Strange that this conversation is still happening. This is about long tail vs. short tail content for those who weren't there for the early days of online video. People will and do pay for premium content (the short tail), but they will watch the long tail content more... If you want to put premium content out on the internet for free and hope to earn money off ads alone, it won't work - because it will be lost in the mire, but if you offer it for a fee, people will pay for it. Disney+ is a perfect example of proving that point. The long tail is all about having a steady deluge of content in order to monetize, but that's not what the entertainment industry was ever about - quality matters, which is why even the long tail providers have their own premium offerings. So, yes, don't let people suggest Hollywood can be replaced with vloggers and Youtubers... even if your kids are primarily watching that today (mine are). There may be some high quality content that comes from the long tail, but eventually it will make it's way to paid mediums - as it should. People will always pay for quality entertainment. The future is not more of the long tail, it's just embracing the latest model for distribution for the same high quality content we have always craved.

Americans are spending more time with media than ever—and understanding where they’re spending it is critical for advertisers. Nielsen’s 2025-2026 Upfront/NewFront Guide is packed with insights to help you plan smarter and reach audiences more effectively. ➡️ Download the guide here or DM me to learn more: https://bit.ly/3PLU7WJ Gracenote #TV #OTT #CTV #streaming #streamingmedia #content #media #advertising #marketing #digital

Food for thought... Would be interesting to account for our fluctuating attention spans by using a new metric to replace the currently used 'View Count' metric. Watching 2 mins of a 170 min movie should not count as a view. This would be symptomatic of a bigger malaise. Users that show such viewing habits in repeat patterns would most likely switch from paid OTT subscriptions to free pirated sources, taking into account the globally falling individual purchasing power. Multiply that by millions of users and you'd get why the likes of Disney+ will continue to face a fall in the number of paid customers.