PM Society’s Post

With so much pressure on HCPs today, we can play a big role within pharma in supporting them. To shape the future of high-quality pharma led content, we must connect with compassion and understand and align to HCP agendas. Following on from the recent article by the PM Society's Digital Interest Group on 'Who is the customer?', this quick vid presents simple rules for success. We look forward to hearing your thoughts and experiences! See here for the full article, https://lnkd.in/dk-U7iA3 #PMSociety, #DIG, Mike Askew Dave Pinnington Jag Singh James Harper

With so much pressure on HCPs today, we can play a big role within pharma in supporting them. To shape the future of high-quality pharma led content, we must connect with compassion and understand and align to HCP agendas. Following on from the recent article by the PM Society's Digital Interest Group on 'Who is the customer?', this quick vid presents simple rules for success. We look forward to hearing your thoughts and experiences! See here for the full article, https://lnkd.in/dk-U7iA3 #PMSociety, #DIG,

One of the most common things to hear in pharma is that we should work on ‘breaking down silos’. We get it, and we agree with it, but we’re not a lot closer to knowing what we should actually, practically do about it. In my next free #webinar, I will be giving you practical advice on how we can achieve real collaboration between medical and commercial teams. And not just the standard empty phrases. Join me to bust the big questions: why silos exist, why we need to break them down and what we can do about them. Sign up here: https://lnkd.in/egqSScnJ

In the fast-paced world of pharma, generating and acting on medical insights is a game-changer. In the third part of our 4Sight series, we explore the critical role of process in the 4Sight approach, empowering organizations to transform AI-generated insights into strategic actions.   Discover how to enhance your insights process by: 🔍 Pinpointing critical questions 🤝 Fostering cross-functional collaboration 🎯 Engaging key stakeholders 🔚 Creating a sustainable communication loop Learn more about our proven approach to transforming medical affairs data into actionable insights through our blog. 👉 https://lnkd.in/esv2H8M9   #HealthcareAI #MedicalInnovation #MedicalAffairs

"Digital and in-person interactions should be personalized to truly meet the needs of the individual." - Chase Feiger, M.D. on redefining pharma marketing 🎙️: Listen to Chase speak on the need for personalized engagement on the Modern Clinician webinar from last week, hosted by RoseRx

🚀 Embracing a Product-Based Model in Pharma A product-based model focuses on empowered teams delivering value for customers, crucial for digital health innovation. It enables rapid iteration, customer-centric strategies, and strategic differentiation. Our latest whitepaper 'Regulated Digital Health Solutions: Pharma's Next Success Story' explores this model and addresses critical questions about digital health’s promise, product management challenges, and realistic timelines for ROI. Get your free copy today! ➡️ https://hubs.li/Q02Ff_j60 #Pharma #DigitalHealth #ProductManagement

Coffee chat. Beth Hayward on the art of storytelling to convey serious science to clinicians and patients. Learn more on the relevance of storytelling to pharma and some topics to get you started @ https://lnkd.in/ea4R2QMe #storytelling #connectingtruths

Consumers are using the internet and social media to a great extent for healthcare purposes. This report covers what healthcare and pharma marketers need to know about how online-acquired information influences patient action. You can read more of the article at the following link: https://lnkd.in/gZakcEg2

It’s impressive to see how Envision Pharma Group cut reporting from weeks to near real-time, accelerated R&D and streamlined processes with Fivetran. Now, Envision can better manage and process data for the world’s leading pharmaceutical companies. Learn more: https://5tran.co/3zbrygC

With #GenAI at your fingertips, your #medicalaffairs team can reimagine stakeholder engagement in agile and innovative ways - giving you a competitive advantage. From inquiry response handling and channel orchestration to enhanced personalization, see how GenAI can shape the future of medical affairs engagement in this essential blog post: https://lnkd.in/gdX-uJ7f #pharma #LLM #lifesciences #innovationintech #generativeai #medtech #healthtech